At a Glance
- Tasks: Lead bold marketing campaigns that drive footfall and revenue for BrewDog Bars.
- Company: Join BrewDog, a dynamic and innovative leader in the craft beer industry.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Other info: Exciting opportunity to work in a fast-paced, creative atmosphere.
- Why this job: Make a real impact by creating memorable experiences in vibrant bar environments.
- Qualifications: Proven marketing experience and a passion for community engagement.
The predicted salary is between 40000 - 50000 £ per year.
Brew Dog PLC in the UK and Ireland is seeking a Senior Marketing Manager for Brew Dog Bars to lead bold, disruptive marketing that drives footfall and revenue across our bar estate.
You’ll turn ideas into action, campaigns into footfall, and moments into memories, spanning flagship bars to local venues.
You’ll own the bar marketing calendar, partnering with Operations, Brand and Digital to craft campaigns that pre-book, grow spend per head, and nurture communities across our bars.
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Senior Marketing Manager, Bar Campaigns & Growth employer: BrewDog PLC
BrewDog PLC is an excellent employer for those looking to thrive in a vibrant and creative environment. With flexible hours, competitive perks, and a strong emphasis on teamwork and guest satisfaction, employees are encouraged to grow and develop their skills while enjoying the unique atmosphere of a craft brewery bar in Manchester. Join us to be part of a culture that celebrates not just great beer, but also the passion and creativity of our team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Bar Campaigns & Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BrewDog PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BrewDog PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BrewDog PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BrewDog PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager, Bar Campaigns & Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BrewDog PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BrewDog PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about BrewDog PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BrewDog PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BrewDog PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BrewDog PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
