At a Glance
- Tasks: Lead a high-energy bar, drive performance, and create memorable guest experiences.
- Company: Join BrewDog, one of the UK's most recognisable hospitality brands.
- Benefits: Enjoy competitive bonuses, paid overtime, and discounts on food and drinks.
- Other info: Dynamic role with opportunities for personal growth and team development.
- Why this job: Take ownership of your venue and make a real impact in a vibrant environment.
- Qualifications: Proven experience in high-volume hospitality and strong leadership skills.
The predicted salary is between 35500 - 40000 £ per year.
BrewDog is continuing to invest across our London bars estate and we’re looking to connect with experienced General Managers who want to lead high-volume, high-energy hospitality businesses within one of the UK’s most recognisable brands. At BrewDog, our bars are built around great beer, brilliant hospitality and memorable experiences. From busy city trade and large outdoor spaces through to late-night energy, food-led business and strong corporate trade, no two sites are the same — but all of them need visible, commercially strong leaders who know how to build great teams and create environments people want to be part of. This is an opportunity to take real ownership of a business, lead from the front and make an impact within a growing London estate.
Why You’ll Want to Work With Us
- Competitive bonus: 25% of annual salary + uncapped 10% overachievement bonus on top
- 45 hour contract and paid overtime
- £4 hot meals on shift – proper fuel to get you through a busy shift
- Safe Ride Home – £5 taxi home contribution for any shift finishing after midnight
- BrewDog crew discount – 50% off beer, cocktails and merch + 25% off food
- Plus many more – enhanced sick pay, life assurance, retail discounts, employee assistance programmes, enhanced family policies, extra holidays, pawternity leave, DE&I groups and crew forums
About The Role
As a BrewDog General Manager, you’ll take full ownership of your venue and lead from the front every day. This is a hands‑on leadership role where you’ll set the tone, drive commercial performance and build high‑performing teams that deliver exceptional guest experiences. You’ll be responsible for the overall success of the bar — from people and culture through to standards, profitability and growth. With autonomy to shape your business and support from a wider leadership team, this is a chance to genuinely make your mark.
Key responsibilities include:
- Leading by example on every shift, setting the energy, pace and standards within the business
- Running a well‑organised operation that consistently delivers outstanding guest experiences
- Recruiting, coaching and developing strong teams across bar, floor and kitchen
- Owning commercial performance including P&L, labour planning, stock management, cost control and sales growth
- Driving exceptional standards of service, cleanliness, safety and compliance
- Building positive, motivated and inclusive team cultures where people feel supported, challenged and developed
- Championing beer knowledge through training, tastings and everyday guest interaction
- Building strong local relationships and driving engagement within the surrounding community
About You
You’re a confident, visible and hands‑on hospitality leader who thrives in fast-paced environments and genuinely loves brilliant service, busy operations and developing great teams. You know how to motivate people, hold high standards and create an atmosphere where both guests and teams want to spend time. You’re commercially aware, operationally strong and comfortable taking full ownership of a high-volume business.
You’ll bring:
- Proven experience leading high‑volume hospitality venues as a General Manager or equivalent
- A hands‑on leadership style with the ability to coach, motivate and develop teams
- Strong commercial understanding across P&L, labour, stock and cost management
- Experience driving sales growth and delivering consistently strong guest experiences
- Confidence making decisions, solving problems and leading from the front under pressure
- A genuine passion for hospitality, food, drinks and creating memorable experiences
THE BREWDOG CHARTER
- IT'S ALL ABOUT BEER. NO COMPROMISE
- CREATIVITY IS OUR UNFAIR ADVANTAGE
- WE DO MORE IN A DAY THAN OTHERS DO IN A WEEK
- WE LISTEN. WE LEARN
- WITHOUT US WE ARE NOTHING
General Manager in London employer: BrewDog PLC
BrewDog PLC is an excellent employer for those looking to thrive in a vibrant and creative environment. With flexible hours, competitive perks, and a strong emphasis on teamwork and guest satisfaction, employees are encouraged to grow and develop their skills while enjoying the unique atmosphere of a craft brewery bar in Manchester. Join us to be part of a culture that celebrates not just great beer, but also the passion and creativity of our team.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like BrewDog PLC. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to BrewDog PLC
Don't be shy about reaching out to BrewDog PLC directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace General Manager in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about BrewDog PLC and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at BrewDog PLC
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
