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- Tasks: Lead social media strategy and execution for Brew Digital and its brands.
- Company: Brew Digital is part of The Adaptavist Group, focusing on innovative digital solutions.
- Benefits: Enjoy flexible working arrangements and a supportive, inclusive culture.
- Why this job: Join a dynamic team, mentor others, and make a real impact in the digital space.
- Qualifications: Experience in senior social media roles with strong leadership and analytics skills required.
- Other info: This is a 12-month maternity cover contract; diverse applicants are encouraged to apply.
The predicted salary is between 36000 - 60000 £ per year.
Senior Social Media Manager (Maternity Cover)
Join to apply for the Senior Social Media Manager (Maternity Cover) role at Brew Digital
About the role
The Senior Social Media Manager will lead the strategic development and execution of social media for Brew Digital and its parent company, The Adaptavist Group (TAG), including brands such as Adaptavist, Scriptrunner, Upscale, Kolekti, and Venue.
This role involves strategic leadership, data-driven decision-making, and cross-functional collaboration to elevate brand presence, drive engagement, and support business growth. Responsibilities include overseeing internal brand accounts and external client social media services, ensuring best practices and measurable success.
You will mentor junior team members, contribute to agency growth through client pitches and business development, and advise the Group CMO and Head of Digital Marketing.
This is a 12-month fixed-term contract.
Responsibilities
- Develop and own social media strategies aligned with business objectives.
- Lead content planning, campaign ideation, and execution across platforms like LinkedIn, Twitter/X, Facebook, Instagram, YouTube, and emerging channels.
- Optimize paid and organic social strategies for reach, engagement, and conversions.
- Stay updated on industry trends, platform updates, and competitor activity.
- Manage social media tools (e.g., Hootsuite, Sprout Social, HubSpot).
- Lead client-facing social media strategies, including audits, proposals, and performance reports.
- Act as a strategic advisor to clients, providing recommendations and guidance.
- Collaborate with marketing teams to expand social media services and contribute to revenue growth.
- Create case studies and success stories.
- Mentor junior team members and foster skill development.
- Coordinate with creative, PR, and marketing teams for cohesive campaigns.
- Align social strategies with broader company initiatives with senior leadership.
- Define and monitor KPIs such as engagement, growth, conversions, and ROI.
- Deliver regular performance reports with insights.
- Conduct A/B testing and refine strategies based on data.
Qualifications
- Experience managing social media, leading teams or projects in a senior role (agency experience preferred).
- Proven success in creating impactful social strategies for B2B and/or B2C brands.
- Expertise in social analytics, paid advertising, and reporting tools.
- Strong leadership skills to mentor and guide teams.
- Excellent client relationship management and presentation skills.
- Deep knowledge of platform algorithms, trends, and best practices.
- Experience working with C-suite stakeholders and aligning social media with business goals.
Nice to haves
- Agency background or experience in a fast-growth tech environment.
- Knowledge of PR, influencer marketing, employer branding.
- Familiarity with Atlassian products or SaaS platforms.
- Basic skills in design/video editing (Canva, Adobe Premiere, CapCut).
- Experience with community management and advocacy programs.
We encourage applicants from diverse backgrounds and those who may not meet every requirement but are passionate about the role. We value growth, learning, and inclusivity.
What to expect
Resources on interview preparation are available to help you succeed in our process.
Our commitment to diversity
We promote an inclusive environment and encourage all qualified candidates to apply, regardless of age, disability, race, gender, or background. Our policies support flexible and family-friendly working arrangements.
Additional info
Check our WORK180 and Flexa pages for more about our culture and benefits.
We look forward to your application!
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Senior Social Media Manager (Maternity Cover) employer: Brew Digital
Contact Detail:
Brew Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager (Maternity Cover)
✨Tip Number 1
Familiarise yourself with Brew Digital and The Adaptavist Group's brands. Understanding their unique voices and target audiences will help you tailor your approach during interviews and discussions, showcasing your strategic thinking.
✨Tip Number 2
Stay updated on the latest social media trends and tools relevant to the role. Being able to discuss recent changes in algorithms or successful campaigns can demonstrate your expertise and passion for the industry.
✨Tip Number 3
Prepare to share specific examples of how you've successfully led social media strategies in the past. Highlighting measurable outcomes and your leadership experience will make a strong impression on the hiring team.
✨Tip Number 4
Network with current or former employees of Brew Digital or similar companies. Gaining insights into their culture and expectations can give you an edge in understanding what they value in a Senior Social Media Manager.
We think you need these skills to ace Senior Social Media Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in a senior role. Emphasise any agency experience and showcase your success in creating impactful social strategies for both B2B and B2C brands.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for social media and how you can contribute to Brew Digital's goals. Mention specific platforms you have experience with and any successful campaigns you've led.
Showcase Leadership Skills: In your application, highlight your leadership experience, especially mentoring junior team members. Provide examples of how you've guided teams or contributed to agency growth through client pitches and business development.
Demonstrate Data-Driven Decision Making: Include examples of how you've used social analytics and performance metrics to inform your strategies. Discuss any A/B testing you've conducted and how it has refined your approach to social media management.
How to prepare for a job interview at Brew Digital
✨Showcase Your Strategic Thinking
As a Senior Social Media Manager, you'll need to demonstrate your ability to develop and execute social media strategies. Prepare examples of past campaigns you've led, focusing on how they aligned with business objectives and drove engagement.
✨Highlight Your Leadership Skills
This role involves mentoring junior team members and collaborating with various teams. Be ready to discuss your leadership style and provide examples of how you've successfully guided teams or projects in the past.
✨Be Data-Driven
The job requires a strong focus on analytics and performance metrics. Familiarise yourself with key performance indicators (KPIs) relevant to social media and be prepared to discuss how you've used data to refine strategies and improve results.
✨Understand the Brand and Its Audience
Research Brew Digital and its parent company, The Adaptavist Group, along with their brands. Understand their target audience and current social media presence. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
