At a Glance
- Tasks: Lead impactful PR campaigns to boost Brentford FC's visibility and reputation.
- Company: Join Brentford FC, a community-focused Premier League club with a unique culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for personal growth.
- Other info: Be part of a progressive team that values diversity and inclusion.
- Why this job: Make a real difference in sports communications while engaging with diverse audiences.
- Qualifications: Proven media relations experience and strong communication skills required.
The predicted salary is between 54000 - 66000 £ per year.
The Club Brentford FC is a bit different from other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently. Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day. We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC. We play in a new stadium, 15 minutes from Heathrow in vibrant west London. We will never forget where we have come from, but we are excited about the future that lies ahead.
Job Overview The PR Manager will play a pivotal role in protecting and promoting the Club’s reputation by developing and delivering integrated communications campaigns that support strategic priorities, commercial ambitions and long-term growth. Working within the corporate communications function and collaborating closely with colleagues across marketing, content, community and corporate affairs, the role will help increase the Club’s visibility and influence across sport, lifestyle, entertainment and business audiences, while helping to strengthen engagement with supporters, the local community, and other key stakeholders. As a senior PR specialist, the role will lead high-impact communications activity. This includes securing positive media coverage, promoting key club narratives, supporting domestic and international communications initiatives, promoting the work of the Club and its Community Sports Trust, and contributing to wider corporate communications priorities.
Key Responsibilities
- To work closely with the head of corporate communications and wider communications team, as well as marketing and content departments, to develop and implement integrated campaigns to support the Club's ambitions and strategy.
- Support the development and lead the implementation of proactive PR plans to promote the reputation of the Club.
- Close collaboration with the Brentford FC Community Sports Trust to coordinate PR activities to promote the positive work of the club in the community.
- Support the Club’s international activities working alongside the Head of Corporate Communications and Director of Corporate Affairs to deliver the international PR strategy.
- Proactive media relations to seek opportunities throughout the season, working alongside the Club’s wider communications team. This will include maximising the media agenda and key relevant calendar moments.
- Foster new relationships with relevant and appropriate media across sports, lifestyle and entertainment platforms on behalf of the Club.
- Develop and manage third party support and advocacy e.g. media partnerships, opinion-forming influencers across non-sports sectors.
- Support the Investor Relations strategy to help maximise opportunities presented by the Club’s ownership group.
Knowledge
- Proven experience in media relations with extensive contacts across sports, lifestyle and entertainment media.
- Extensive relevant PR and communications experience including proven PR campaign development and implementation experience with demonstrable results.
- Excellent media relations and writing skills.
- External stakeholder and agency management experience.
Specialist Skills
- Proven ability to build and maintain strong regional, national and international media relationships, securing impactful earned coverage.
- Significant experience delivering integrated PR and communications campaigns aligned to strategic priorities, audiences and measurable outcomes.
- Excellent editorial skills.
- Strong stakeholder management skills, building credibility and effective partnerships with media, agencies, community organisations and other key stakeholders.
- Sound understanding of reputation management, with the ability to identify risks and manage sensitive issues.
People Skills
- Proven ability to build and maintain trusted relationships with colleagues, media, agencies, partners and other stakeholders.
- Strong interpersonal and influencing skills.
- Ability to collaborate effectively across functions, bringing colleagues together to achieve shared objectives.
- Able to manage multiple priorities and projects in a fast-paced environment.
External Impact
- Act as a key ambassador for the Club, representing its values through engagement with media, agencies, partners, influencers and other external stakeholders.
- Lead proactive PR and communications activity.
Decision Making
- Help shape communications approaches and campaign direction for key initiatives, identifying the most effective channels, messaging and partnerships to maximise impact.
- Work within the strategic direction of the Head of Corporate Communications and Director of Corporate Affairs while maintaining accountability for delivery, outcomes and performance.
General Club Accountabilities
- To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements.
- To build and maintain good working relationships while maintaining a professional image.
- To keep confidential any information gained regarding the Club and its personnel.
- To always maintain a flexible approach to work.
Inclusion Statement Brentford FC is proud to be an organisation that values equity, diversity and inclusion. We strive to create a culture that celebrates difference and ensures fairness, safety, representation, and belonging. We recognise that some groups remain underrepresented in our workforce and are actively working to change this. As part of that commitment, we strongly encourage applications from people of all backgrounds — particularly those from ethnically diverse communities, women, LGBTQ+ individuals, and disabled people. We are committed to a fair and inclusive recruitment process, with all decisions made based on merit and suitability — regardless of background or protected characteristic. Should you be selected for interview, we welcome the opportunity to discuss any specific arrangements, accommodations or reasonable adjustments you may require to be made.
Safeguarding Statement Brentford FC is fully committed to promoting equality, and to safeguarding the welfare of all children and adults at risk. Safeguarding is everyone’s responsibility and is a core part of the Club’s culture. All staff and volunteers share a collective duty to create and maintain a safe and supportive environment, both on and off the field. To ensure this, all staff are required to complete regular safeguarding training appropriate to their role. This training supports a proactive and informed approach to safeguarding practice. The successful candidate will be expected to understand, adhere to, and actively uphold all relevant safeguarding policies and procedures. This includes recognising signs of abuse or harm, responding appropriately, and reporting any concerns in a timely manner to the Club’s Safeguarding Team. Brentford FC operates safer recruitment practices. We remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.
PR Manager employer: Brentford Football Club
Brentford FC is an exceptional employer that prioritises its fans and community, fostering a culture of inclusivity and development. Working at the Gtech Community Stadium in vibrant west London offers unique opportunities for personal growth and engagement in the football industry, all while being part of a team that values diversity and collaboration. With a commitment to creating a welcoming environment for all supporters, Brentford FC ensures that every matchday experience is memorable and rewarding for both employees and fans alike.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Brentford Football Club. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Brentford Football Club, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Brentford Football Club inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Brentford Football Club. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Brentford Football Club.
How to prepare for a job interview at Brentford Football Club
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
