Senior Commercial Planning Manager

Brentford FC is a bit different from other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently. Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day. We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC. We play in a new stadium, 15 minutes from Heathrow in vibrant west London. We will never forget where we have come from, but we are excited about the future that lies ahead.

At an exciting time of commercial growth at Brentford Football Club, we are looking for a Senior Commercial Planning Manager to help deliver and shape the commercial strategy across partnerships. This includes delivering the agreed work streams that contribute to enhancing the Club’s commercial reputation, maximising commercial value, and helping support the increase in commercial income across partnership sales and servicing.

Key Responsibilities

• Manage the partnership sales lead generation plan with market insights, pipeline development, external platforms, and management through Salesforce.
• Lead the assessment, valuation, financial modelling, due diligence, and approvals process for new commercial partnerships and revenue initiatives.
• Support the ongoing refinement and implementation of new commercial partnerships models working closely with the Commercial Director, Partnerships Director and the Head of Commercial Planning.
• Manage and coordinate revenue tracking and reporting across Partnerships, including liaising with Finance, Head of Partnership Servicing, and other supporting departments.
• Support the Head of Commercial Planning, and working closely with Insights and Strategy and Partnerships Servicing teams, to implement and continually evolve the Club’s Evaluation Framework with Partners.
• Support the Partnerships Director and Head of Commercial Planning with Partnerships Strategy development, annual department objective setting, and tracking of objectives and deliverables across all commercial teams.
• Manage the Partnerships Strategy and project management across Partnership Sales, Partnership Services and other identified commercial projects.
• Coordinate and support the Commercial Director, Head of Commercial Planning, and the Partnership teams with budget planning and revenue forecasting.
• Collaborate with the Partnership Sales and Servicing teams to develop new and innovative partnership inventory across all identified agreed departments and external stakeholders, including the Brentford FC Sports Community Trust.
• Support renewal and sales negotiations processes.
• Lead and support other commercial planning, project management, business case, and strategy functions as required by the business and wider commercial departments.
• Identify, summarise, and propose additional commercial growth initiatives that align with the Club’s business and growth plans.
• Ideation and deck presentation support for Partnerships Sales and renewal proposals.

Knowledge

• Degree or equivalent knowledge experience.
• Significant knowledge and understanding of commercial football, sports and entertainment landscape as well as prospect and partner challenges – a strong understanding of their consumer, customer and audience landscape, habits and behaviours.
• Knowledge and understanding of core commercial competencies and principles across partnership sales and servicing.

Specialist Skills

• Experience in an agency, brand or rights holder working in sports marketing, commercial partnership development and management, and/or commercial planning and strategy.
• Proven ability to develop creative, professionally structured and presented proposals & supporting sales materials.
• Creative thinker with an innovative outlook and ability to inspire creativity in others.
• Results-driven with strong data and analytical skills.

People Skills

• Proven ability to lead and prioritise a varied project workload in a dynamic environment and manage senior stakeholders.
• Strong communication & interpersonal skills with internal and external stakeholders.
• Proactive and entrepreneurial approach.
• Proven problem-solving skills.
• Ability to work in a cross-team / inter department environment and positively influence peers and senior team leads.

External Impact

• To be frequently present and visible across leading industry conferences and events, representing the Club in a wider Commercial Planning capacity.
• To influence and help compose how the Club is commercially positioned across the industry, depending on the audience and narrative.

Decision Making

• To make insightful decisions on a BAU basis, supported by data and industry knowledge.
• To make suggestions at a senior and strategic level, supported by data and industry knowledge.

Innovation

• To be on the forefront of industry innovation, proposing and implementing innovative change to support the Partnership Strategy.
• To enhance and improve processes across various workstreams, helping to support the end objective/s.

General Club Accountabilities

• To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements.
• To build and maintain good working relationships while maintaining a professional image.
• To keep confidential any information gained regarding the Club and its personnel.
• To always maintain a flexible approach to work.

Inclusion Statement

Brentford FC is proud to be an organisation that values equity, diversity and inclusion. We strive to create a culture that celebrates difference and ensures fairness, safety, representation, and belonging. We recognise that some groups remain underrepresented in our workforce and are actively working to change this. As part of that commitment, we strongly encourage applications from people of all backgrounds — particularly those from ethnically diverse communities, women, LGBTQ+ individuals, and disabled people. We’re committed to a fair and inclusive recruitment process, with all decisions made based on merit and suitability — regardless of background or protected characteristic. Should you be selected for interview, we welcome the opportunity to discuss any specific arrangements, accommodations or reasonable adjustments you may require to be made.

Safeguarding Statement

Brentford FC is fully committed to promoting equality, and to safeguarding the welfare of all children and adults at risk. Safeguarding is everyone’s responsibility and is a core part of the Club’s culture. All staff and volunteers share a collective duty to create and maintain a safe and supportive environment, both on and off the field. To ensure this, all staff are required to complete regular safeguarding training appropriate to their role. This training supports a proactive and informed approach to safeguarding practice. The successful candidate will be expected to understand, adhere to, and actively uphold all relevant safeguarding policies and procedures. This includes recognising signs of abuse or harm, responding appropriately, and reporting any concerns in a timely manner to the Club’s Safeguarding Team. Brentford FC operates safer recruitment practices. We remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.