Premium Sales Executive

Brentford FC is a bit different from other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently. Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day. We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC. We play in a new stadium, 15 minutes from Heathrow in vibrant west London. We will never forget where we have come from, but we are excited about the future that lies ahead.

Job Overview

Brentford FC has an exciting opportunity for a Premium Sales Executive. This role is responsible for generating new business by selling the full Premium Hospitality portfolio across both matchday and non-matchday events. It also focuses on driving additional revenue through proactive cross-selling and upselling to existing Premium Seat Holders.

Responsibilities

• Promoting hospitality products to business and consumers.
• Cross selling across the Premium portfolio.
• Meeting both sell through match by match & seasonal specific sales targets.
• Maintaining required sales pace.
• Collaborate closely with the Marketing team to maintain up-to-date sales materials and website content, including weekly meetings to align on new and ongoing campaigns.
• Managing campaign activity with the Marketing team.
• Maximising revenue by utilising the BFC database and managing the sales process via Salesforce.
• Making sure individual and team KPI’s are hit.
• Logging all sales activity within the Salesforce/Ticketmaster system and managing this to the agreed standard.
• Being aware of market intelligence and competitor activity.
• Effectively research LinkedIn for sales leads-particularly through Sales Navigator.

Knowledge

• Demonstrable experience in managing and building a sales pipeline.
• Experience in client retention through established strong existing relationships.

Specialist Skills

• Results driven and motivated to achieve targets.
• Experienced customer relationship manager with strong evidence to demonstrate.
• Ability to thrive in a fast-paced industry and sector.
• Ability to remain calm under pressure and exert a positive influence.
• Able to work unsociable hours including weekends and evenings.

People Skills

• Excellent interpersonal skills- adept at questioning and listening.
• Strong communication skills at all levels.
• Professional, confident, self-motivated and enthusiastic.
• A positive, bright and energetic demeanour.
• Resilience and perseverance.
• Desire for continuous personal improvement.

External Impact

• Working as a first point of contact in a professional manner.
• Creating and attending appointments / customer show rounds, with both new and existing customers.
• Attend trade shows and networking events to promote Brentford FC.
• Maximising the marketing suite and entertaining opportunities to introduce the new products.
• Supports the Club’s reputation as a premium and professional venue.

Decision Making

• Following processes and procedures set by line manager and escalating when necessary.
• Identify new areas of growth and maximising potential around new accounts.
• Implement new initiatives to drive new business.

Innovation

• Support in the development of the sales pipeline on CRM systems.
• Working with Marketing to create effective campaigns.

General Club Accountabilities

• To comply with all Club policies, including health and safety, data regulations and other legal, ethical and social requirements.
• To build and maintain good working relationships while maintaining a professional image.
• To keep confidential any information gained regarding the Club and its personnel.
• To always maintain a flexible approach to work.

Inclusion Statement

Brentford FC is proud to be an organisation that values equity, diversity and inclusion. We strive to create a culture that celebrates difference and ensures fairness, safety, representation, and belonging. We recognise that some groups remain underrepresented in our workforce and are actively working to change this. As part of that commitment, we strongly encourage applications from people of all backgrounds — particularly those from ethnically diverse communities, women, LGBTQ+ individuals, and disabled people. We’re committed to a fair and inclusive recruitment process, with all decisions made based on merit and suitability — regardless of background or protected characteristic. Should you be selected for interview, we welcome the opportunity to discuss any specific arrangements, accommodations or reasonable adjustments you may require to be made.

Safeguarding Statement

Brentford FC is fully committed to promoting equality, and to safeguarding the welfare of all children and adults at risk. Safeguarding is everyone’s responsibility and is a core part of the Club’s culture. All staff and volunteers share a collective duty to create and maintain a safe and supportive environment, both on and off the field. To ensure this, all staff are required to complete regular safeguarding training appropriate to their role. This training supports a proactive and informed approach to safeguarding practice. The successful candidate will be expected to understand, adhere to, and actively uphold all relevant safeguarding policies and procedures. This includes recognising signs of abuse or harm, responding appropriately, and reporting any concerns in a timely manner to the Club’s Safeguarding Team. Brentford FC operates safer recruitment practices. We remind individuals that it is a criminal offence for a person barred from engaging in regulated activity to apply for a role that involves such activity.