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- Tasks: Drive digital marketing strategies and optimise campaigns for diverse audiences.
- Company: Diaspora Insurance, a niche financial services provider with a global reach.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Join a mission-driven team and make an impact in multicultural marketing.
- Qualifications: 3+ years in digital marketing, strong SEO and analytics skills required.
- Other info: Collaborative team culture with opportunities for innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Diaspora Insurance is a niche financial services provider offering the Diaspora Funeral Cash Plan and related insurance products to African diaspora communities globally. Headquartered in Birmingham, UK, we serve over 20 African nationalities with tailored solutions that meet their cross-border needs.
We are seeking a data-driven and performance-oriented Digital and Growth Marketing Specialist to join our team on-site in Birmingham. This new role has been created to support the business's ambitious growth targets and strengthen the digital capacity of the marketing department.
The ideal candidate will bring a strong blend of SEO expertise, paid media campaign management, analytics, and funnel optimisation, with a deep understanding of multicultural or diaspora audiences. You will be responsible for developing and executing integrated digital marketing strategies that drive traffic, generate quality leads, and increase brand visibility across the UK, Europe, North America, and other key diaspora markets.
Key Responsibilities- Paid Media & Performance Marketing
- Plan, execute, and optimise paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, TikTok and LinkedIn.
- Manage ad budgets efficiently to achieve lead generation and conversion targets.
- Set up and monitor tracking (GA4, GTM, UTM tagging) to measure campaign performance and ROI.
- Conduct A/B testing and iterative performance improvement.
- Develop and manage email marketing campaigns, including audience segmentation, automated flows, and performance tracking to support lead nurturing and retention goals.
- SEO & Organic Growth
- Conduct keyword research, content audits, and competitive analysis to inform SEO strategy.
- Optimise website pages and blog content for on-page SEO performance.
- Collaborate with content and design teams to develop SEO-friendly assets.
- Build and manage backlink strategies and identify opportunities for domain authority growth.
- Analytics & Reporting
- Monitor, analyse, and report on performance metrics using Google Analytics, Data Studio, and CRM data.
- Identify patterns and insights to inform strategy shifts and optimisations.
- Create dashboards and present actionable insights to stakeholders.
- Lead Funnel & CRO
- Manage and improve the customer acquisition funnel from awareness to conversion.
- Develop and execute strategies to reduce drop-offs and increase form fills/sign-ups.
- Support email marketing automation and retargeting initiatives.
- Team Support
- Collaborate closely with the broader marketing and media teams to ensure alignment across campaigns.
- Provide added capacity and coverage during the current maternity leave period.
- Support in training junior team members on campaign reporting and digital tools, if required.
- Proven experience (minimum 3 years) in a similar digital/growth marketing role.
- Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs).
- Excellent understanding of digital acquisition channels and growth metrics.
- Solid knowledge of CRO techniques and user journey mapping.
- Familiarity with WordPress, CRM platforms (e.g., HubSpot), and email automation tools.
- Advanced skills in Excel/Google Sheets and reporting dashboards.
- Strong analytical mindset with a proactive, test-and-learn approach.
- Excellent verbal and written communication skills.
- Experience working with multicultural or diaspora markets is a strong advantage.
- Degree or diploma in Marketing, Digital Marketing, Business, or related field.
- Google Ads and Meta Blueprint certifications (preferred).
- Experience with basic HTML/CSS is a plus.
- Understanding of African diaspora media channels and community dynamics.
- A dynamic, impact-driven work environment focused on cultural engagement.
- Competitive salary and growth opportunities within an expanding international brand.
- Opportunities to experiment, innovate, and directly influence marketing performance.
- On-site role in a collaborative team environment, based in Birmingham HQ.
Application Deadline: 20th August 2025
To Apply: Please send your CV and a short cover letter to hr@diasporainsurance.com, along with any relevant portfolio links or campaign performance samples.
Digital and Growth Marketing Specialist in Birmingham employer: Brendmo Recruitment
Contact Detail:
Brendmo Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and Growth Marketing Specialist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, campaigns, and results. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its target audience. Understand their products and how your skills can help them grow. Tailor your responses to show how you can contribute to their success in the diaspora market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Digital and Growth Marketing Specialist in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital and Growth Marketing Specialist. Highlight your experience with SEO, paid media, and analytics, as these are key for us. Use specific examples that showcase your skills in these areas.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how your background aligns with our mission at Diaspora Insurance. Don’t forget to mention your understanding of multicultural audiences, as this is super important for us.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you increase lead generation or improve campaign performance? We love numbers, so include metrics that demonstrate your impact in previous positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Brendmo Recruitment
✨Know Your Digital Marketing Tools
Make sure you’re well-versed in the tools mentioned in the job description, like Google Ads, Meta Ads, and Google Analytics 4. Brush up on your knowledge of SEO tools like SEMrush or Ahrefs, as being able to discuss these confidently will show you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've monitored campaign performance and made adjustments based on analytics. This will demonstrate your data-driven mindset, which is crucial for this role.
✨Understand the Audience
Since the role focuses on multicultural and diaspora audiences, do some research on their specific needs and preferences. Be ready to share insights on how you would tailor marketing strategies to resonate with these communities, showing that you understand the market.
✨Prepare Questions About Growth Strategies
Think of insightful questions regarding Diaspora Insurance's current marketing strategies and growth targets. Asking about their approach to lead generation and conversion optimisation will not only show your interest but also your strategic thinking skills.
