Retail Marketing Manager in Henley on Thames

At Bremont, we design and create the ultimate tool watches — built to be tough, reliable, and ready for any adventure. Our watches are crafted for those who believe that anything is possible with the right mindset. Whether it’s pushing the limits of endurance or achieving the unthinkable, Bremont is proud to provide watches for some truly extraordinary feats of endurance that inspire us to dream bigger and Take it Further.

With deep British heritage, Bremont stands as a symbol of determination, innovation, and adventure. Made in our state-of-the-art facility in Henley-on-Thames, each timepiece combines precision engineering, expert craftsmanship, and cutting-edge design. Our mission? To create the world’s most capable tool watches that inspire the dream of limitless exploration.

We’re united by a shared passion for adventure and excellence, and a commitment to pushing the boundaries of possibility. Our culture is built on our core values:

• The Spirit of the Adventurer: pushing the limits of what’s possible with a relentless determination to achieve the unimaginable.
• The Attitude of the Adventurer: a successful expedition relies on everyone playing their part. We know that the power of collaboration far exceeds individual effort.
• The Focus of the Adventurer: there is no prize in complexity. True design and engineering brilliance simplifies and clarifies.

KEY PURPOSE OF THE ROLE

Bremont Watch Company is looking to strengthen its marketing team by adding a Retail Marketing Manager for its owned stores ("Boutiques") globally. This is a unique opportunity to be an integral part of a fast-growing business with a strong identity and to make a considerable contribution. We are looking for an individual who has proven experience in luxury retail marketing, strong clienteling abilities and with a spark of creativity.

Our Boutiques across the world are a business-critical estate of truly premium touchpoints, personifying our brand and strongly influencing how clients feel about it. Buying into Bremont is about believing in the reinvigoration of British watch making, and the investment that Bremont has and continues to make to achieve this goal - and equally about being inspired to share in the brand's passions.

Bremont wishes its Boutiques to be industry-leading, customer-first, and appropriately premium environment - but also tangible drivers of ours and our relevant partners' financial success. Drawing on your previous retail marketing experience, we would like you to build a structured and comprehensive retail marketing strategy for these stores, appropriate to both the Bremont brand and their market locations. You will review what Bremont has done to date, and work with all necessary colleagues and stakeholders to create forward-facing enhancement plans.

You will be responsible for the execution and delivery of yearly and quarterly retail marketing strategies for the Boutiques and introduce tactics that ensure you deliver them. You will support the day-to-day marketing needs of our Boutiques, including but not limited to sponsorship deployment, events, PR, advertising, social and CRM and will create insightful reporting, visibly championing the use of data-driven activities across our Boutiques and more widely. The role will involve a level of travel, most likely around events.

KEY RESPONSIBILITIES

• Co-create, execute and maintain marketing calendars across markets.
• Deliver sales-enhancing marketing activations, strongly supporting Boutiques at key periods annually.
• Develop and deploy best practice performance analysis, reporting and sharing in a rolling PDCA cycle.
• Continually seek and leverage available, appropriate data to generate actionable business insights.
• Continuously seek opportunities to maximise the depth and quality of end-consumer customer journey insight derived from Boutiques - to drive preference, new and repeat sales, and long-term brand loyalty, using appropriately targeted assets and activities.
• Leverage all available owned and paid communication channels to drive business and brand performance in Boutiques: Bremont website, Bremont social, Bremont CRM, PR, OOH, events, etc.
• Drive and deliver best-in-class Visual Merchandising and POS executions, working closely with other Bremont Marketing colleagues and teams (Customer Marketing, Brand Marketing, Sales).
• Ideate, manage and execute in Boutique events across the year to support the marketing calendar.
• Review and improve existing processes and tools: day to day and for store-specific projects.
• Aligning consumer-facing experiences while understanding and respecting local retail best practices across our global estate.

PERSON SPECIFICATION

As an exceptional communicator with the ability to influence, you will build strong and effective working relationships with both internal stakeholders and Boutiques managers and staff. You will have experience of working and delivering marketing campaigns within retail environments and have great commercial awareness. Your drive to exceed expectations will result in class-leading customer experience and satisfaction. You will have a high regard for standards, attention to detail and will have a creative approach to multi-channel marketing.

The ideal candidate will possess most, if not all, of the following competencies:

• Proven experience within, and of a, luxury retail marketing environment.
• Proven experience working with boutique and/or store teams.
• Proven hands-on experience in clienteling, and creating and managing clienteling strategies within a luxury retail marketing environment.
• Excellent presentation and communication skills.
• Good organisation and ability to manage competing priorities.
• Degree educated (or equivalent).
• Strong IT skills including knowledge of Microsoft Outlook, Microsoft Word and Microsoft Excel.
• Good leadership skills and retail focused stakeholder management experience.
• Flexible and proactive approach.
• Deadline-driven & results focused.
• Ability to develop and maintain effective, positive working relationships internally and externally.
• Self-motivated with a can-do attitude and positive outlook.

COMPANY BENEFITS

• 25 days holiday plus bank holidays, and 3 days paid time off in December for HQ Shutdown.
• Life cover of x3 your salary.
• Excellent length of service awards featuring the issuing of those Bremont timepieces we are all so proud to produce.
• Significant permanent employee discounts on Bremont Watches, with great 'family and friends' Sales.
• Unique retail discounts for many different brands, available both locally and online.
• Enhanced Maternity and Paternity leave.
• Wellbeing initiatives including counselling and 24/7 financial & legal advice.
• Strong support regarding time off for you partake in any commendable volunteer work.
• We’re a sociable bunch and plan several social events throughout the year.
• Training programmes offered with a focus on career development within the company.
• A fantastic and enviable new facility in which to work, very near the town centre.

WORKING ENVIRONMENT

• Monday to Friday, 37.5 hours per week.
• Hybrid working, with HQ office based in Henley-on-Thames.
• Probation process 4 months standard.
• Notice period - 2 months up to 2 years service increasing to 3 from 2 years+.
• Salary up to £45,000 per annum.

We are dedicated to creating an open and inclusive working environment, and this starts with our recruitment practices. We try to ensure that everybody who is interested in joining our team has equal opportunity and ability to start that journey with us. We intend to have flexible and accessible hiring practices and will make every attempt to adapt to your needs throughout. We welcome any requests for adjustments in our processes.