At a Glance
- Tasks: Own digital marketing, create content, manage social media, and run email campaigns.
- Company: Join Breeze Academy, a vibrant hub for health, wellness, and education.
- Benefits: Gain hands-on experience in a fast-paced environment with growth opportunities.
- Other info: Collaborate closely with the Head of Sales and Marketing to drive success.
- Why this job: Make a real impact while connecting with audiences through creative content.
- Qualifications: Experience in digital marketing, social media management, and content creation.
The predicted salary is between 30000 - 40000 £ per year.
This is an exciting and varied role at the heart of Breeze Academy's marketing function. You will own our day-to-day digital marketing and content output, keeping our brand active, consistent, and converting across all channels. From creating engaging content and managing social media to running email campaigns, maintaining our website, and managing paid media, you will work closely with the Head of Sales and Marketing to drive leads, traffic, and conversions.
About You
You are a creative and organised digital marketer who thrives in a varied, fast-paced role. You enjoy producing content that genuinely connects with people, and you are equally comfortable working inside ad platforms, building email workflows, or updating a website. You take ownership of your work, communicate proactively, and are always looking for ways to improve performance. You are passionate about health, wellness, or education — or are excited to become an advocate for it.
Essential Criteria
- Proven experience in a digital marketing role covering content creation and social media management
- Active management of social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube
- Hands-on experience managing paid media campaigns across Meta Ads and Google Ads (PPC)
- Strong video editing skills using Premiere Pro, CapCut, or similar software
- Experience with email marketing platforms, specifically Mailchimp, including campaign management, automation, and segmentation
- Confident managing website content and building landing pages
- Strong written communication skills and keen attention to detail
Desirable Criteria
- Experience in health, wellness, or education sectors
- Filming or production experience
- Familiarity with CRMs such as Monday or HubSpot
Key Responsibilities
Content & Social Media
- Create engaging written and visual content across blogs, course introductions, tutor stories, and social copy
- Develop a good understanding of target audiences and customer journeys to create relevant content
- Manage social media channels, maintaining a consistent posting schedule and brand voice
- Manage the content calendar, aligning output with business priorities and campaigns
- Support long-form content such as blogs, white papers and research summaries
- Use data to optimise content for conversion
- Ensure all content is optimised for search, including SEO, AEO and GEO to maximise visibility across traditional and AI-powered search
- Use AI to enhance content creation and workflows
- Engage with online communities and audiences to build presence and brand loyalty
Video & Podcast
- Edit podcast episodes and supporting video content
- Provide filming support at podcast recordings and events
- Create short-form video content for social media and campaigns
Email & Automation
- Plan and execute email campaigns including copy, scheduling, segmentation, and performance tracking
- Build and maintain automation flows and lead nurture sequences
Web
- Manage and update website content and build new landing pages
Paid Media
- Manage day-to-day Meta and PPC ad accounts under the guidance of the Head of Sales and Marketing
- Build and test ad creatives, monitor performance, and optimise within agreed parameters
- Report on paid performance regularly to the Head of Sales and Marketing
Reporting & Coordination
- Track, analyse and report on KPIs across channels
- Create dashboards and reports for the leadership team
- Coordinate with the Sales team to align marketing activity with upcoming focus areas
- Organise and promote webinars, expos, conferences, and other live events
Digital Marketing Executive employer: Breeze Academy
Breeze Academy is an exceptional employer that fosters a dynamic and collaborative work environment, perfect for creative digital marketers eager to make a meaningful impact in the health, wellness, and education sectors. With a strong emphasis on employee growth, we offer opportunities for professional development, hands-on experience with cutting-edge marketing tools, and a culture that values innovation and proactive communication. Located in a vibrant community, our team enjoys a supportive atmosphere where every contribution is recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Breeze Academy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Breeze Academy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Breeze Academy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Breeze Academy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Breeze Academy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Breeze Academy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Breeze Academy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Breeze Academy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Breeze Academy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Breeze Academy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
