At a Glance
- Tasks: Lead the development of a commercial marketing strategy that drives growth and impact.
- Company: Join a purpose-driven organisation at the BRE Science Park in Watford.
- Benefits: Flexible hybrid working, collaborative environment, and opportunities for professional growth.
- Other info: Work closely with Product and Sales teams to align marketing with commercial priorities.
- Why this job: Shape marketing strategies that make a real difference across diverse products and markets.
- Qualifications: Senior B2B marketing experience with strong product marketing and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Make an impact. This is a rare opportunity to shape how marketing drives growth at scale. You’ll play a central role in building a more insight-led, commercially focused marketing function—strengthening how products and services are positioned, taken to market and delivered across multiple audiences and markets.
What you’ll be doing:
- Lead the development of a clear, joined-up commercial marketing approach across the organisation.
- Work closely with Product and Sales to ensure marketing activity is aligned to growth priorities and delivering measurable impact.
- Define and deliver an integrated commercial marketing strategy aligned to growth goals.
- Lead product marketing, including positioning, value propositions and go-to-market planning.
- Strengthen demand generation through structured, data-led campaign planning.
- Use customer and market insight to improve targeting, messaging and performance.
- Improve marketing effectiveness and demonstrate impact on growth and engagement.
- Align marketing with commercial priorities and enterprise opportunities.
- Establish clear marketing standards, processes and ways of working.
- Lead and develop a team of product marketing professionals.
What we’re looking for:
- A senior marketing leader who combines strategic thinking with strong execution capability.
- Experience in senior B2B marketing roles.
- Strong product marketing and go-to-market expertise across complex products or services.
- Proven ability to drive demand generation and improve marketing effectiveness.
- Experience using customer insight and data to inform strategy and campaigns.
- A commercial mindset, with evidence of aligning marketing to revenue and growth outcomes.
- Experience working cross-functionally with Product and Sales teams.
- Leadership experience, including developing teams and improving capability.
Experience in sectors such as professional services, SaaS, education, consulting or standards-based environments would be beneficial, but not essential.
Location and working pattern: This role is based at the BRE Science Park in Watford, with an expectation to work on site approximately one day per week (flexi-hybrid).
Why join BRE:
- Shape and evolve a marketing function with real organisational impact.
- Work across a diverse portfolio of products and markets, including international growth.
- Strengthen how marketing contributes to commercial outcomes.
- Lead capability building in a collaborative and purpose-driven environment.
Head of Commercial Marketing in Watford employer: BREEAM Official
At BRE, we offer an exceptional opportunity for the Head of Commercial Marketing to make a significant impact in a collaborative and purpose-driven environment. Our flexible hybrid working model allows for a balanced work-life integration while you lead a talented team in shaping a marketing function that drives growth across diverse products and international markets. With a strong focus on employee development and a commitment to aligning marketing with commercial outcomes, BRE is an excellent employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial Marketing in Watford
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like BREEAM Official are looking for when hiring for a Head of Commercial Marketing.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to BREEAM Official for the Head of Commercial Marketing, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at BREEAM Official as a Head of Commercial Marketing, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out BREEAM Official’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Commercial Marketing.
We think you need these skills to ace Head of Commercial Marketing in Watford
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at BREEAM Official, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with BREEAM Official's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at BREEAM Official. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at BREEAM Official
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that BREEAM Official uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at BREEAM Official. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
