Senior Demand Generation Manager

Who Are We?

ELMO Software UK is a leading cloud-based HR and Payroll software provider, empowering over 3000 organisations across the UK, Australia, and New Zealand to effectively manage their people and processes. We're on a mission to release HR's full potential through software automation, analytics, and world-class customer support. From hire to retire, our integrated, configurable solutions simplify HR processes and adapt to our customers' unique needs. ELMO UK are part of the ELMO Group, along with Breathe and Rotageek
Our Values: What Makes Us Tick at ELMO!

• We Obsess Over Customers: Everything we do is designed to positively impact you, our customer. Your success is our success!
• We Seek Out Different: We constantly pursue innovation, challenge the status quo, and defy barriers. We love new ideas!
• We Help Others Thrive: Colleagues, communities or customers – we champion ways to help everyone thrive. Together, we grow!
• We're Fearlessly Optimistic: We bring unwavering positivity to any challenge to drive meaningful change. Let's make things happen!

Why is this role important?

Are you a strategic and hands-on marketer who thrives on building demand programs from scratch? This is a high-impact role for someone ready to turn complex ideas into compelling stories that convert. You'll be responsible for designing and executing campaigns that drive pipeline and revenue across our emerging mid-market and enterprise segments.

This is your chance to shape the next growth chapter of a high-potential SaaS brand. We're scaling fast, backed by a reputable PE, and you'll have the freedom to test, lead, and make a visible impact on revenue. You'll be supported by a collaborative team and a CMO who values experimentation, storytelling, and commercial rigour. If you've successfully launched new GTM motions, built influence across sales and product, and delivered measurable results, we'd love to talk!

What You'll Be Doing

• Build from Scratch: Design and launch our demand generation engine for mid-market and enterprise, from audience segmentation to pipeline acceleration. You'll be the architect!
• Own the Full Funnel: Plan, execute (in collaboration with the team), and optimise multi-channel campaigns across content, ABM, paid media, events, and outbound nurture. You'll own KPIs from MQL to SQL to revenue – the whole journey!
• Collaborate Cross-Functionally: Work tightly with product marketing, SDRs, brand, content, and sales to ensure message-market fit and seamless campaign alignment.
• Tell Stories that Convert: Develop high-converting narratives tailored to decision-makers across various verticals, translating value into action and resonating with buyers.
• Experiment Relentlessly: Test, learn, scale! You'll treat demand like a product, continuously iterating messaging, targeting, offers, and formats until they hit the mark.
• Data-Driven Optimisation: Monitor campaign performance, meticulously analyse results, and drive continuous improvement with clear attribution to pipeline and revenue.
• Maintain awareness of and be compliant with information security protocols in relation to your job role and handling of any data.

What we value for this role:

• Proven experience in B2B SaaS marketing, with direct ownership of demand generation. You've launched new programs, not just inherited them.
• Mid-market and enterprise focus: You understand the nuances of longer buying cycles, multi-stakeholder deals, and how to influence revenue, not just leads.
• Storytelling chops: You can shape narratives that resonate deeply with different buyers while staying true to the brand's voice.
• You have worked closely with the sales team to achieve revenue targets and understand the sales process.
• Strategic and scrappy: You're comfortable building a high-level strategy, but also love rolling up your sleeves to execute it flawlessly.
• Growth mindset: You're data-obsessed, test-driven, and always looking for ways to raise the bar and continuously improve.
• Collaborative operator: You work exceptionally well cross-functionally and know how to rally diverse teams around shared goals.

Nice to have but not essential:

• Experience launching a vertical Go-To-Market (GTM) motion or creating campaigns for industry-specific audiences.
• Familiarity with tools like HubSpot, Salesforce, LinkedIn Ads, Intent tools (e.g., 6sense or Demandbase), and Excel.
• A background in content or product marketing is a plus, especially if you can write or brief with clarity and intent.

Why You'll Love It Here

• Salary: £70,000 + bonus
• Hybrid: We include working from home and weekly office attendance at either London (Waterloo) or Horsham
• Work-Life Balance: 25 days + your birthday off!
• Health & Well-being: Private Medical Insurance (includes dental, optical & mental health cover) and Life Insurance (2x salary) .
• Financial Future: Matched Pension (salary exchange with 5% employer contribution) .
• Professional Growth: Access to unlimited Professional Coaching with More Happi .
• Community Impact: Two paid Volunteer Days per year to give back to the community .
• Dog-Friendly Office: Bring your furry friend to work!
• Financial Wellness: Access to Mintago for exclusive financial wellbeing resources, discounts, and expert advice

Ready to join us? Apply Now!

ELMO UK is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team.

ELMO UK is passionate about empowering HR with responsible, secure and safe AI, aiming to be among the first in the UK to achieve ISO 42001:2023 certification. Handling sensitive employee data necessitates strict adherence to our ISO 27001:2022 Certified security policies, making data privacy and security paramount in every role.