At a Glance
- Tasks: Lead ABM strategy and execute innovative marketing campaigns for top-tier accounts.
- Company: Join Breathe, a forward-thinking tech company focused on responsible AI in HR.
- Benefits: 25 days holiday, flexible working, life insurance, and unlimited professional coaching.
- Other info: Dog-friendly office and volunteer days to give back to the community.
- Why this job: Make a real impact in a growing multi-brand organisation with cutting-edge technology.
- Qualifications: 5+ years in B2B marketing, strong understanding of ABM and collaboration skills.
The predicted salary is between 60000 - 75000 £ per year.
Located in London or Horsham, Breathe (as part of the ELMO UK group) is at the forefront of empowering HR with responsible, secure, and safe AI. We are passionate about innovation and are aiming to be among the first in the UK to achieve ISO 42001:2023 certification. Joining our team means being part of a forward-thinking organisation that values diversity and maintains the highest standards of data privacy and security.
Why is this role important? You will play a strategic role in driving go-to-market success across our top-tier accounts for Rotageek and ELMO UK. This role sits at the intersection of strategy and execution, combining Account-Based Marketing (ABM) and Field Marketing to drive meaningful engagement with priority accounts and key buying groups. You’ll be building and scaling a critical function within a growing multi-brand organisation.
- Own the Strategy: Lead the development and execution of the ABM strategy across Tier 1 strategic accounts for Rotageek and ELMO UK.
- Personalised Programs: Plan and deliver 1:1 and 1:few ABM campaigns aligned to commercial objectives, including executive events and tailored content.
- Field Marketing Leadership: Plan and execute field marketing programmes aligned to key sales territories and priority accounts to drive relationship building.
- AI-First Execution: Use AI tools to accelerate message testing, content variations, and personalisation at scale while maintaining brand consistency.
- Sales & Marketing Collaboration: Act as the strategic marketing partner to mid-market and enterprise sales teams, participating in pipeline reviews and account planning.
- Data-Driven Insights: Use intent tools and data to identify buying groups and optimise campaigns based on performance insights.
- Security & Compliance: Ensure strict adherence to ISO 27001:2022 security policies and data privacy procedures.
What we value for this role:
- Experience: 5+ years of B2B marketing experience with a focus on ABM, Field Marketing, or Demand Generation.
- Commercial Mindset: A strong understanding of pipeline generation, deal cycles, and revenue impact.
- Strategic & Hands-on: You are comfortable building an ABM strategy while also effectively executing campaigns.
- Tech & AI Savvy: Hands-on experience using AI tools for research, content generation, and multi-channel orchestration.
- Collaboration: Strong cross-functional collaboration across sales, marketing, product, and operations.
- Outcome-Focused: You measure success by commercial impact and revenue outcomes, not just volume metrics.
Why You’ll Love It Here:
- Time Off - 25 days holiday + your birthday off!
- Flexible Working - Hybrid role (50% in office is our minimum - We use the WeWork space in London, Waterloo!)
- Life Insurance - 2x salary
- Matched Pension - Salary exchange with 5% employer contribution
- Access to unlimited Professional Coaching
- MoreHappi Volunteer Days - 2 per year to give back to the community
- Dog-Friendly Office - Bring your four-legged friend!
- Access to Mintago - Exclusive financial wellbeing through discounts and expert advice
ELMO UK is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team. Handling sensitive employee data necessitates strict adherence to our ISO 27001:2022 Certified security policies.
Senior ABM & Field Marketing Manager employer: Breathe
Breathe, part of the ELMO UK group, is an exceptional employer located in vibrant London or Horsham, offering a dynamic work culture that prioritises innovation and diversity. With generous benefits such as 25 days holiday plus your birthday off, flexible working arrangements, and access to unlimited professional coaching, employees are empowered to grow both personally and professionally while contributing to a forward-thinking organisation committed to data privacy and security.
StudySmarter Expert Advice🤫
We think this is how you could land Senior ABM & Field Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Senior ABM & Field Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your ABM campaigns and marketing strategies. This is your chance to demonstrate how you've driven results in previous roles—make it pop!
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to share insights about AI in marketing and engage with thought leaders. This not only builds your brand but also puts you on the radar of potential employers like us at Breathe.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience in ABM and Field Marketing, and don’t forget to mention how you can contribute to our innovative culture.
We think you need these skills to ace Senior ABM & Field Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior ABM & Field Marketing Manager. Highlight your B2B marketing experience, especially in ABM and Field Marketing, and don’t forget to showcase your strategic mindset and hands-on execution skills.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about driving go-to-market success and how your experience aligns with our goals at Breathe. Be sure to mention your tech and AI savvy!
Showcase Your Achievements:When detailing your past roles, focus on outcomes rather than just responsibilities. We want to see how your efforts have led to pipeline generation and revenue impact. Numbers and specific examples will make your application stand out!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Breathe
✨Know Your ABM Inside Out
Make sure you’re well-versed in Account-Based Marketing strategies. Brush up on your knowledge of how to tailor campaigns for specific accounts and be ready to discuss examples from your past experience where you successfully executed ABM strategies.
✨Showcase Your Tech Savvy
Since this role involves using AI tools, come prepared to talk about the specific technologies you've used in your previous roles. Highlight how these tools helped you optimise campaigns or improve engagement with key buying groups.
✨Demonstrate Collaboration Skills
This position requires strong collaboration across various teams. Be ready to share instances where you worked closely with sales, marketing, or product teams to achieve a common goal. Emphasise your ability to bridge gaps and drive results through teamwork.
✨Focus on Data-Driven Insights
Prepare to discuss how you’ve used data to inform your marketing strategies. Bring examples of how you’ve identified buying groups or optimised campaigns based on performance insights. This will show that you have a commercial mindset and understand the importance of metrics.
