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- Tasks: Lead marketing strategies for exciting video games and engage with global fans.
- Company: Join Secret Mode, a dynamic studio shaping the future of gaming.
- Benefits: Enjoy flexitime, generous holidays, and comprehensive health coverage.
- Why this job: Make a real impact in the gaming industry while working with iconic franchises.
- Qualifications: 5+ years in product marketing within gaming and strong leadership skills.
- Other info: Collaborative environment with opportunities for travel and industry events.
The predicted salary is between 36000 - 60000 £ per year.
As a Senior Product Marketing Manager at Secret Mode, you will lead the strategic marketing direction for our games, acting as the central force behind their commercial success and cultural impact. You are a seasoned marketing leader with over five years of experience in product marketing within the video games industry, and a proven track record of working with high-profile licensors. You will define and execute marketing strategies that respect the legacy of the franchises you will be working on while engaging new and existing fans across global markets.
KEY RESPONSIBILITIES
- Lead the end-to-end marketing strategy for our titles, ensuring alignment with franchise values and licensor expectations.
- Serve as the primary marketing liaison with the licensor, managing approvals, brand integrity, and collaborative planning.
- Develop and execute global go-to-market plans that drive awareness, engagement, and commercial success.
- Define product positioning, audience segmentation, and messaging frameworks that resonate with our target audiences.
- Partner closely with PR, community, and creative teams to ensure cohesive and impactful marketing execution.
- Collaborate with external agencies (creative, media, events) to deliver high-quality campaign assets and activations.
- Navigate complex approval processes and maintain strong relationships with licensor brand teams.
- Ensure all marketing materials meet brand guidelines and storytelling standards set by the franchise.
- Define and track marketing KPIs across awareness, engagement, conversion, and retention.
- Analyze campaign performance and player feedback to inform future strategies and improve ROI.
- Own and manage the marketing budget, ensuring efficient allocation across channels and initiatives.
- Forecast spend and performance, providing regular reporting to leadership and stakeholders.
- Represent Secret Mode at key industry and franchise events.
- Stay ahead of market trends, fan expectations, and competitor activity for your assigned titles.
KEY REQUIREMENTS
- Minimum 5+ years of experience as a Product Marketing Manager in the video games industry.
- Demonstrated success working with licensors, managing approvals, and navigating brand guidelines.
- Strong strategic thinking, communication, and leadership skills.
- Passion for storytelling, player engagement, and building iconic gaming experiences.
- Experience shipping on a licensed video game is a plus.
TRAVEL REQUIREMENTS
This role requires you to be in our Leamington Spa studio for two days a week and may involve occasional travel to events. Please note that this role is only open to applicants who have the right to work in the UK. We are currently unable to offer sponsorship or consider applications from outside the UK.
Flexitime working hours
Generous holiday scheme
Pension Scheme
Benefits platform with company funded allowance which includes: Income Protection and Life cover, Private Healthcare coverage, Critical Illness, Online GP.
Senior Product Marketing Manager in Royal Leamington Spa employer: Breath HR
Contact Detail:
Breath HR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager in Royal Leamington Spa
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend gaming events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, share your insights on current trends and your favourite franchises. We want to see that spark in you that shows you’re not just another candidate, but a true fan of the industry.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios specific to product marketing in gaming. We recommend doing mock interviews with friends or using online resources to refine your pitch and boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Product Marketing Manager in Royal Leamington Spa
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! We want to see how your experience aligns with our mission and how you can contribute to the success of our titles.
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your relevant experience in product marketing within the video games industry and any work you've done with licensors.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Use bullet points if it helps!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to hear from you!
How to prepare for a job interview at Breath HR
✨Know Your Franchises
Before the interview, dive deep into the franchises you'll be working with. Understand their history, values, and what makes them resonate with fans. This knowledge will help you articulate how your marketing strategies can align with their legacy.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your success in product marketing within the video games industry. Be ready to discuss how you've navigated licensor relationships and managed brand integrity in previous campaigns.
✨Demonstrate Strategic Thinking
Think about how you would approach the end-to-end marketing strategy for a game title. Be prepared to share your ideas on audience segmentation, messaging frameworks, and go-to-market plans that could drive engagement and commercial success.
✨Engage with the Team
During the interview, show your enthusiasm for collaboration. Discuss how you would partner with PR, community, and creative teams to ensure cohesive marketing execution. Highlight your ability to maintain strong relationships with external agencies and licensor brand teams.
