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- Tasks: Drive customer growth and engagement for Caxton and Nimbl prepaid card brands.
- Company: Join a dynamic team at a fast-moving e-commerce brand in London.
- Benefits: Enjoy hybrid working, flexible hours, and a creative work environment.
- Why this job: Make a real impact while developing your marketing skills in a collaborative culture.
- Qualifications: 3+ years in brand and digital marketing; degree in Marketing or related field.
- Other info: Work from the London office at least 2 days a week.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Manager – Caxton Travel Money Card, Nimbl Pocket Money Card
London
Vacancy listed2025-07-07
Details
Role Overview:
We’re looking for a Marketing Manager with broad marketing experience to help drive customer growth, engagement, and retention across two established prepaid card brands – Caxton Travel Money Card and Nimbl Pocket Money Card – as well as support the launch of our new Travel Extras offering (including airport taxis, lounges, and parking).
This is a hands-on role suited to someone confident working across a mix of digital marketing activities, with a particular focus on performance marketing, email/lifecycle campaigns and content execution. You’ll be working closely with the wider marketing and product teams to deliver campaigns that make a real commercial impact.
Key Responsibilities:
Brand and content marketing
· Write compelling copy tailored to varied audiences – parents, kids, travellers, retirees.
· Plan and deliver creative marketing campaigns and seasonal promotions to boost customer action and engagement.
· Oversee social media content creation using Canva, aligned to brand strategy and calendar.
· Refresh and manage website content to ensure relevance, clarity, and conversion.
· Support the launch and ongoing promotion of Caxton’s new Travel Extras service. Identify upsell/cross-sell opportunities to embed Travel Extras into the customer journey.
Marketing automation and lifecycle campaigns
· Plan and run digital campaigns to support customer acquisition and retention.
· Manage and optimise lifecycle marketing programmes using HubSpot, targeting key stages like onboarding, usage, and re-engagement.
· Set up and send segmented email campaigns, tracking performance and improving engagement over time.
· Support efforts to reduce churn and increase customer value through timely and relevant communications.
Reporting and strategy
· Plan, track, and report on monthly marketing performance across all key channels.
· Test and optimise messaging and campaigns to improve performance and ROI.
· Stay on top of trends in content, automation, and digital engagement to drive innovation.
General and ad hoc
· Work autonomously and collaboratively with the wider marketing and product teams.
· Manage content and creative through approval workflows as needed.
· Contribute to ad hoc projects that help scale our brand visibility and customer engagement.
What we’re looking for:
· Solid marketing experience, ideally across both acquisition and retention channels.
· Comfortable using marketing automation tools (HubSpot preferred).
· Confident managing and improving email marketing campaigns.
· Good understanding of digital marketing principles and how to measure success.
· Comfortable using tools like Canva or similar for simple design tasks.
· Strong organisational skills and attention to detail.
· A practical, get-things-done mindset with a willingness to learn.
· Available to work from our London office at least 2 days per week.
· Play a leading role in the growth of two exciting prepaid card brands and a new travel services offering.
· Flexibility to shape your work week – 2 days per week (or more if you wish) in the office with hybrid working.
· Experience of an fast moving e-commerce brand and an energised, collaborative culture.
· A chance to make a real impact and bring creativity to a growing team.
Application and recruitment process
Please send your CV and a cover note/letter explaining your motivation for applying for this role, together with any portfolio or examples of previous work you would like us to be aware of. The more we know about you the better. If successful you will be invited to a first interview which will be virtual (Teams or Zoom) with a member fo the team. This will be followed up by a face to face interview with the Hiring manager.
Qualifications
- 3 years + experience in brand marketing, Digital Marketing, and Marketing Strategy skills
- Bachelor\’s degree in Marketing, Business, Communications, or related field
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Marketing Manager – Caxton Travel Money Card & nimbl Pocket Money Card employer: Breath HR
Contact Detail:
Breath HR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – Caxton Travel Money Card & nimbl Pocket Money Card
✨Tip Number 1
Familiarise yourself with the Caxton Travel Money Card and Nimbl Pocket Money Card brands. Understanding their unique selling points and target audiences will help you tailor your discussions during interviews, showcasing your genuine interest in the role.
✨Tip Number 2
Brush up on your knowledge of marketing automation tools, especially HubSpot. Being able to discuss specific features or campaigns you've managed using these tools can set you apart from other candidates.
✨Tip Number 3
Prepare examples of successful digital marketing campaigns you've executed in the past. Be ready to discuss the strategies you used, the results achieved, and how you measured success, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Stay updated on current trends in digital marketing and content creation. Being able to speak about recent innovations or successful campaigns in the industry can demonstrate your passion and proactive approach to the field.
We think you need these skills to ace Marketing Manager – Caxton Travel Money Card & nimbl Pocket Money Card
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in performance marketing and digital campaigns. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the Marketing Manager position. Mention specific experiences that align with the responsibilities listed, such as managing email campaigns or using HubSpot.
Showcase Your Work: If you have a portfolio or examples of previous marketing campaigns you've worked on, include them with your application. This will give the hiring team insight into your creativity and effectiveness.
Highlight Your Skills: Emphasise your familiarity with tools like Canva and HubSpot in both your CV and cover letter. Discuss how these skills have helped you achieve results in past roles, particularly in customer acquisition and retention.
How to prepare for a job interview at Breath HR
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles in detail, especially those that involved customer acquisition and retention. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive growth for the Caxton and Nimbl brands.
✨Familiarise Yourself with HubSpot
Since the role requires experience with marketing automation tools like HubSpot, make sure you understand its functionalities. If possible, brush up on how to set up and optimise email campaigns, as well as how to track performance metrics.
✨Prepare Creative Campaign Ideas
Think of innovative marketing campaign ideas that could boost engagement for both the Caxton Travel Money Card and Nimbl Pocket Money Card. Be ready to share these during the interview to showcase your creativity and strategic thinking.
✨Demonstrate Your Understanding of Digital Trends
Stay updated on the latest trends in digital marketing, especially in content creation and lifecycle marketing. Being able to discuss current trends and how they can be applied to the role will show your enthusiasm and knowledge in the field.
