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- Tasks: Lead the social strategy and build a high-performing team to drive brand growth.
- Company: Make is a dynamic digital agency in East London, working with ambitious brands across various sectors.
- Benefits: Enjoy competitive salary, profit share, health perks, and hybrid working options.
- Why this job: Shape the future of social media in a culture that values creativity and innovation.
- Qualifications: 7+ years in senior social roles, with a strong understanding of digital platforms and community engagement.
- Other info: Join a diverse team committed to meaningful work and personal development.
The predicted salary is between 43200 - 72000 £ per year.
Salary£ Competitive salary based on experience.
The Old Dairy 213, Stapleton House, 110-122 Clifton St, London EC2A 4HT
Vacancy listed 17/02/2026
DetailsHead of SocialMake – London (Hybrid)At Make Agency, social is the cultural engine that fuels brand growth. We are looking for a senior leader to shape its future.
Make is a fast-growing, independently owned digital agency based in East London, working with ambitious brands across premium alcohol, lifestyle, logistics, hospitality, education and retail. We are building a next-generation social offering that blends insight, creativity, community and innovation to deliver meaningful commercial impact.
We are not looking for a playbook executor. We are looking for a builder, a thinker and a leader who wants to shape the strongest social team in the market.
What You\’ll Be Leading
Act as a trusted strategic partner to senior clients, using social to drive brand and commercial growth.
Reframe briefs when the problem is misdiagnosed, and challenge direction constructively when it will not deliver outcomes.
Lead multi-market and cross-sector strategies that connect social to brand, business and performance KPIs.
Turn data, insight and platform signals into clear narratives that influence client decision-making.
Social Strategy & Discipline Direction
Define and evolve Make\’s social vision, products and strategic frameworks.
Lead audience-first strategies that blend cultural relevance, brand storytelling and conversion mechanics.
Champion the connection between social and GEO (Generative Engine Optimisation), helping brands navigate AI-driven discovery.
Set a clear point of view on what \”good\” social looks like now and next.
Stay ahead of platform and behavioural change, from AI-generated content and social commerce to automation and new engagement formats.
Lead senior relationships with key platforms including Meta, TikTok, YouTube, Reddit, LinkedIn and emerging channels.
Synthesise platform shifts, cultural trends and technology into actionable opportunities for clients and teams.
Build and lead a multidisciplinary social team across strategy, content, community, creative and innovation.
Foster a high-performance culture grounded in curiosity, accountability and creative bravery.
Develop senior talent through coaching and challenge, raising the standard of thinking and delivery.
Shape strong collaboration with design, paid media, SEO, content and production.
Operational & Commercial Ownership
Own senior client relationships, delivery excellence and performance against scope.
Drive account growth, retention and pitch success with clear commercial accountability.
Help build Make\’s social IP, from tools and templates to thought leadership and propositions.
How We Think at Make (Non-Negotiable)You will be expected to operate consistently across Make\’s core competencies:
Reframing: Questioning whether the brief is solving the right problem.
Judgment: Making confident, commercially sound decisions and knowing what good looks like.
Challenge: Constructively pushing clients, partners and teams to better outcomes.
Synthesis: Connecting insight across culture, data, platforms and business context.
Narrative: Turning complexity into clear stories that change behaviour and decisions.
Curiosity: Going beyond the brief, bringing external perspective into the work.
Who You Are
7+ years in senior social leadership roles, ideally within an agency or integrated environment.
Proven commercial operator with experience driving revenue growth, building scopes and pitching.
Deep understanding of social creative, platform behaviour, performance and paid integration.
Culturally fluent, with a strong instinct for communities, trends and emerging behaviours.
A people-first leader who builds confident, autonomous, high-performing teams.
Comfortable operating across sectors including lifestyle, hospitality, retail and B2B.
Curious about GEO and the role of social in AI-driven discovery and search.
Why MakeAt Make, we are not just building campaigns. We are building a model for what the next decade of digital looks like.
A culture that values autonomy, experimentation and creative courage.
No network politics or red tape, just smart, ambitious people doing meaningful work.
The opportunity to shape a flagship discipline at a moment of real transformation.
Direct access to platform partners, emerging tools and a genuine leadership seat at the table.
If you are ready to shape the future of social and lead one of the most progressive teams in the industry, we would love to hear from you.
Benefits of Working at MakeSalary & BonusCompetitive salary based on experience.
Discretionary Profit Share bonus.
Health & WellbeingCycle to Work scheme.
Office breakfast & healthy snacks.
Company wellbeing programme.
Learning & DevelopmentAccess to team and personal development budget.
Regular \’Lunch & Learn\’ sessions.
Time Off26 days\’ annual leave plus bank holidays.
Enhanced parental leave.
How We WorkHybrid working (Tuesday, Wednesday & Thursday in office).
Work from anywhere for one month per year.
Diversity & Inclusion StatementAt Make, we value diversity, creativity, and innovation. We believe that a variety of perspectives makes us stronger, and we encourage applications from all backgrounds.
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Head of Social employer: Breath HR
Contact Detail:
Breath HR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social
✨Tip Number 1
Network with professionals in the social media and digital marketing space. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and the company culture at Make.
✨Tip Number 2
Stay updated on the latest trends in social media and digital marketing. Follow key influencers, read relevant blogs, and engage with content that discusses innovations in social strategy, especially those related to AI and generative search.
✨Tip Number 3
Demonstrate your thought leadership by sharing your insights on social media platforms. Create posts or articles that showcase your understanding of social strategies, platform behaviours, and how they can drive business growth.
✨Tip Number 4
Research Make Agency thoroughly. Understand their clients, recent campaigns, and their approach to social media. Tailor your conversations during interviews to reflect your knowledge of their work and how you can contribute to their vision.
We think you need these skills to ace Head of Social
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social strategy and leadership roles. Focus on achievements that demonstrate your ability to drive growth and innovation in social media.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your vision aligns with Make's goals. Mention specific examples of past successes in building social teams or strategies that have led to measurable results.
Showcase Your Cultural Intelligence: Demonstrate your understanding of current cultural trends and communities in your application. Discuss how you can leverage this knowledge to create impactful social strategies for diverse brands.
Highlight Leadership Skills: Emphasise your experience in leading multidisciplinary teams. Provide examples of how you've motivated and mentored team members to achieve high performance and foster a collaborative culture.
How to prepare for a job interview at Breath HR
✨Showcase Your Strategic Vision
As a candidate for the Head of Social position, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've previously developed and executed social strategies that align with business goals, showcasing your understanding of brand storytelling and audience engagement.
✨Highlight Your Multi-Sector Experience
Make Agency works across various industries, so be ready to discuss your experience in different sectors. Share specific examples of how you've adapted social strategies to fit diverse markets, whether in lifestyle, hospitality, or B2B, to illustrate your versatility.
✨Emphasise Your People-First Leadership Style
The role requires a leader who can motivate and mentor a high-performing team. Be prepared to talk about your leadership style, how you foster collaboration and creativity within your team, and any successful initiatives you've led to enhance team performance.
✨Stay Ahead of Industry Trends
Given the fast-paced nature of social media, it's important to show that you're on top of current trends and innovations. Discuss your insights on AI in social media, emerging platforms, and new engagement formats, demonstrating your forward-thinking approach to social strategy.