At a Glance
- Tasks: Lead performance marketing and CRM strategies to drive growth and engagement.
- Company: Join Bathshack, Ireland's largest online bathroom retailer with a family-run ethos.
- Benefits: Competitive salary, birthday off, staff discounts, and career progression opportunities.
- Other info: Dynamic team culture focused on trust, customer focus, and sustainable growth.
- Why this job: Be at the forefront of innovative marketing in a fast-growing company.
- Qualifications: 2+ years in paid Meta campaigns and strong analytical skills required.
The predicted salary is between 35000 - 40000 £ per year.
Bathshack is growing – across 13 showrooms, a strong e-commerce business and a trade channel that is building real momentum. This is a dedicated performance marketing role. You will own Bathshack's full paid performance engine, Meta, A/B testing, audience strategy and our owned channel programme across Klaviyo email, SMS and WhatsApp.
If you are the kind of person who opens Ads Manager before their emails, gets genuinely excited by a well-structured test, and understands that a great email flow is just performance marketing with a different send button, you'll fit right in!
- Owning the paid Meta campaigns
- Plan, build, launch and optimise paid campaigns across Facebook and Instagram
- Own audience targeting, budget allocation and bid strategy within agreed parameters
- Monitor performance daily and make confident optimisation decisions without being prompted
- Plan and execute demand generation campaigns alongside the Head of Marketing; own day-to-day search campaign management including keyword strategy, ad copy testing and bid management
- Demand Gen & Search
- Design and run a structured A/B testing programme across creative, copy, audiences and formats – document findings and apply learnings as an ongoing discipline
- Build and maintain audience segmentation across cold, warm and retargeting pools, reflecting Bathshack's long consideration cycles, showroom and online journeys, and trade segments
- Klaviyo – CRM, Email, SMS & WhatsApp
- Take full ownership of the Klaviyo account: strategy, execution and optimisation
- Audit and rebuild core automated flows: welcome, abandoned cart, post-purchase, win-back and re-engagement
- Manage the broadcast email calendar and build list segmentation based on purchase behaviour, browsing data and customer type
- Monitor list health and act on deliverability, open rates and unsubscribes
- Develop SMS and WhatsApp flows for high-value journeys – appointment confirmations, trade updates, project follow-ups – ensuring activity is GDPR-compliant and genuinely useful
- Own the transition from the current external agency to in-house
- Creative & Reporting
- Brief the Content and Campaign Manager on paid creative needs; review output through a performance lens and feed test results back into future creative direction
- Own weekly and monthly performance reporting – insight-led, not a data dump – and be the first to flag when something isn't working
More about you
- 2+ years of hands-on paid Meta campaign management – Ads Manager is your daily tool
- Proven track record running structured A/B tests and acting on results
- Analytically minded – you spot patterns and know what to do with them
- E-commerce or retail-adjacent background is a genuine advantage
- SMS experience helpful; WhatsApp for Business a bonus
- Comfortable using AI tools for reporting, analysis and insight generation
How we'll measure success
- Paid Meta ROAS improving month on month
- CPL reducing for showroom enquiries and online leads
- Consistent A/B testing cadence with documented learnings
- Klaviyo email and SMS attributed revenue growing
- Email metrics above industry benchmark and improving
- Reports delivered on time, every time
Why join Bathshack
We’re Ireland's largest online bathroom retailer, with showrooms across Ireland, Northern Ireland and England. For over 15 years, we’ve been leading the way in stylish bathroom designs, exceptional service and innovative solutions. We’re a trusted name in the industry and proud of our family-run roots.
What's in it for you
- Annual Salary of £35,000 - £40,000 DOE
- Your birthday off, on us
- Staff discount – because your bathroom deserves it too!
- Perks card with exclusive retail and travel discounts
- Milestone awards – additional holiday at 3 and 5 years
- Pension options
- 24/7 Employee Assistance Programme
- Recognition through our Mighty Duck scheme
- Learning and development through Bathshack Academy
- Real progression – we're growing fast and we promote from within
Our values: Trust & Team Spirit, Ultimate Customer Focus, Bold, Brave & Market Leading, Smart & Sustainable Growth. If those land with you, you'll fit in here. Bathshack is an equal opportunities employer. We welcome applications from all suitably qualified candidates regardless of community background, gender, age, disability, or any other protected characteristic.
Performance Marketing & CRM Manager - Belfast employer: Breath HR
Bathshack is an exceptional employer, offering a dynamic work environment in Belfast where creativity and analytical skills thrive. With a strong focus on employee growth through the Bathshack Academy, competitive benefits including a generous salary, staff discounts, and milestone awards, we foster a culture of trust and teamwork. Join us to be part of a rapidly growing family-run business that values innovation and customer focus, ensuring your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing & CRM Manager - Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Breath HR and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Breath HR are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Breath HR on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Breath HR. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing & CRM Manager - Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Breath HR. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Breath HR:Show us that you’ve done your homework! In your application, briefly mention what you admire about Breath HR’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Breath HR
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Breath HR will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Breath HR, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
