Senior manager, brand marketing in City of Westminster

Senior Manager Brand Marketing

We\’re looking for a senior manager, brand marketing to join our team at an exciting time of growth for Breast Cancer Now. As part of our new 2025-2030 organisational strategy, we have ambitious plans to increase awareness, understanding, trust and engagement, to support the impact we can have for people affected by breast cancer. To achieve this, we\’ve secured significant investment in our brand marketing program and this role will play a key role in making those ambitions a reality.

The senior manager brand marketing will lead the brand marketing team and oversee the planning, development, and delivery of our brand marketing program. This includes managing high‑profile multi‑channel advertising bursts and fame‑driving activations, working closely with stakeholders across the charity, and with our creative and media agency partners. This role will develop compelling briefs, oversee campaign delivery, and ensure performance is measured and optimised.

The post‑holder will also take responsibility for monitoring our brand health – working with research and media agencies to set KPIs, analyse results, and identify opportunities for improvement.

Responsibilities

• Lead the brand marketing team and oversee programme planning, development and delivery.
• Manage high‑profile multi‑channel advertising bursts and faith‑driving activations.
• Develop compelling briefs and oversee campaign delivery.
• Measure and optimise performance, ensuring KPIs are met.
• Monitor brand health, working with research and media agencies to set KPIs, analyse results and find improvement opportunities.

Qualifications and Skills

• Passion for and proven expertise in managing a brand marketing programme, including delivering multi‑channel campaigns.
• Strong communication skills and ability to build positive working relationships with people at all levels.
• Commitment to delivering exceptional creative work and knowledge of brand measurement techniques, working with research agencies and using performance data to monitor and maximise impact.
• Confidence as a line manager, with solid project management skills, able to work at pace and manage multiple competing priorities.
• Experience setting and monitoring budgets.
• A shared passion and ambition to make a significant difference for people affected by breast cancer.

About Breast Cancer Now

We\’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer.