At a Glance
- Tasks: Lead data strategy and transform insights into impactful marketing campaigns.
- Company: Join Breakfree Holidays, a top UK holiday aggregator enabling unforgettable escapes.
- Benefits: Full-time role with hybrid working, competitive salary, and growth opportunities.
- Other info: Dynamic team environment focused on innovation and customer experience.
- Why this job: Be at the heart of decision-making and drive real change in the travel industry.
- Qualifications: Experience in data analysis and a passion for turning insights into action.
The predicted salary is between 50000 - 65000 £ per year.
Company: Breakfree Holidays
Location: Colchester/Hybrid Policy
Contract Type: Full-time
Become an enabler of escape – Join the Team at Breakfree Holidays. At Breakfree Holidays, we don’t just book holidays; we are enablers of escape. As one of the UK’s leading holiday aggregators, we have helped over 20 million people discover their perfect staycation, from serene woodland lodges to action-packed family caravan parks. We are looking for a BI Manager to become the architect of our data strategy. You will sit at the heart of the business, acting as the bridge between raw data and commercial strategy. If you have a passion for uncovering the "why" behind the numbers and the drive to transform CRM insights into booking conversions, we want to hear from you.
The Role
You will own our data ecosystem, ensuring that every department—from Marketing and Commercial to Product and Operations—has the high-quality, actionable insights they need to win. A primary focus of this role will be the intelligent segmentation of our CRM database, turning a vast pool of holidaymakers into precision-targeted audiences that drive industry-leading conversion rates.
What You’ll Be Doing:
- CRM Segmentation Strategy: Lead the deep-dive analysis of our customer base. You will develop sophisticated segmentation models (RFM, behavioural, preference-based) to identify high-value cohorts, ensuring the right offer reaches the right customer at the right time.
- Conversion Optimisation: Partner with our marketing and CRM teams to design, test, and measure targeted campaigns. You will be responsible for proving the efficacy of these segments and continuously iterating to improve conversion rates and ROI.
- Strategic Ownership: Lead the development and maintenance of our core MI reporting suite, ensuring data integrity and accessibility across the business.
- Predictive Modelling: Use advanced analytical techniques to forecast performance, identifying emerging trends in the UK travel market—such as shift in demand for pet-friendly lodges or early-booking behaviours—before they become mainstream.
- Stakeholder Influence: Translate complex data sets into clear, compelling narratives that drive decision-making for the Senior Leadership Team.
Who You Are
You are a seasoned analyst with a "data-first" mindset and a proven ability to bridge the gap between technical data and commercial outcomes. You aren't satisfied with static dashboards; you want to find the hidden opportunities that will help Breakfree to scale the business.
Essential Skills
BI Manager in Essex employer: Breakfree Holidays
At Breakfree Holidays, we pride ourselves on being more than just a holiday aggregator; we are a vibrant team dedicated to enabling unforgettable escapes. Located in Colchester with a hybrid work policy, we foster a collaborative and innovative work culture that empowers our employees to grow and thrive. As a BI Manager, you will have the unique opportunity to shape our data strategy while enjoying a supportive environment that values your insights and contributions, making it an excellent place for meaningful and rewarding employment.
