At a Glance
- Tasks: Lead data strategy and CRM segmentation to drive holiday bookings.
- Company: Breakfree Holidays, a top UK holiday aggregator with a passion for travel.
- Benefits: Competitive salary, generous holiday allowance, and exclusive partner discounts.
- Other info: Join a supportive culture that values your insights from day one.
- Why this job: Make a real impact on holiday experiences for millions of families.
- Qualifications: 3+ years in analytics, CRM expertise, and strong SQL skills.
The predicted salary is between 50000 - 65000 £ per year.
Company: Breakfree Holidays
Location: Colchester/Hybrid Policy
Contract Type: Full-time
Become an enabler of escape – Join the Team at Breakfree Holidays. At Breakfree Holidays, we don’t just book holidays; we are enablers of escape. As one of the UK’s leading holiday aggregators, we have helped over 20 million people discover their perfect staycation, from serene woodland lodges to action-packed family caravan parks.
We are looking for a BI Manager to become the architect of our data strategy. You will sit at the heart of the business, acting as the bridge between raw data and commercial strategy. If you have a passion for uncovering the "why" behind the numbers and the drive to transform CRM insights into booking conversions, we want to hear from you.
The Role
You will own our data ecosystem, ensuring that every department—from Marketing and Commercial to Product and Operations—has the high-quality, actionable insights they need to win. A primary focus of this role will be the intelligent segmentation of our CRM database, turning a vast pool of holidaymakers into precision-targeted audiences that drive industry-leading conversion rates.
What You’ll Be Doing:
- CRM Segmentation Strategy: Lead the deep-dive analysis of our customer base. You will develop sophisticated segmentation models (RFM, behavioural, preference-based) to identify high-value cohorts, ensuring the right offer reaches the right customer at the right time.
- Conversion Optimisation: Partner with our marketing and CRM teams to design, test, and measure targeted campaigns. You will be responsible for proving the efficacy of these segments and continuously iterating to improve conversion rates and ROI.
- Strategic Ownership: Lead the development and maintenance of our core MI reporting suite, ensuring data integrity and accessibility across the business.
- Predictive Modelling: Use advanced analytical techniques to forecast performance, identifying emerging trends in the UK travel market—such as shift in demand for pet-friendly lodges or early-booking behaviours—before they become mainstream.
- Stakeholder Influence: Translate complex data sets into clear, compelling narratives that drive decision-making for the Senior Leadership Team.
Who You Are
You are a seasoned analyst with a "data-first" mindset and a proven ability to bridge the gap between technical data and commercial outcomes. You aren't satisfied with static dashboards; you want to find the hidden opportunities that will help Breakfree to scale the business.
Essential Skills & Experience:
- CRM & Segmentation Expertise: Demonstrable experience in mining large CRM datasets to create actionable segments that drive measurable increases in conversion and customer lifetime value.
- Technical Proficiency: Expert-level skills in SQL and data visualisation tools (e.g., Power BI, Tableau, or Looker). Proficiency in Python or R for advanced modelling is a significant plus.
- Experience: 3+ years in a senior analytical role, ideally within the travel sector.
- Commercial Acumen: A proven track record of using data to improve business performance (e.g. conversion rate optimisation, churn reduction, or revenue growth).
- Communication: Ability to present complex analytical findings to non-technical stakeholders in a way that is clear, concise, and actionable.
Why Join Breakfree?
- Real Impact: Your insights will directly influence the holidays we showcase to millions of families every year.
- Growth Environment: Work in an agile, supportive culture where your input is valued from day one.
- Industry Perks: Competitive salary, generous holiday allowance, and exclusive discounts on our holiday partner brands.
- Modern Tooling: We invest in our tech stack and are committed to staying at the cutting edge of data analytics.
How to Apply
Ready to help us define the next chapter of UK travel? Please send your CV and a brief covering letter outlining your most significant data-driven project (specifically regarding CRM or conversion).
BI Manager in Colchester employer: Breakfree Holidays
At Breakfree Holidays, we pride ourselves on being more than just a holiday aggregator; we are a vibrant team dedicated to enabling unforgettable escapes. Located in Colchester with a hybrid work policy, we foster a collaborative and innovative work culture that empowers our employees to grow and thrive. As a BI Manager, you will have the unique opportunity to shape our data strategy while enjoying a supportive environment that values your insights and contributions, making it an excellent place for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land BI Manager in Colchester
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Breakfree Holidays!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace BI Manager in Colchester
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Breakfree Holidays, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Breakfree Holidays
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Breakfree Holidays’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
