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For Companies At a Glance
- Tasks: Lead product vision and strategy, oversee development, and launch new growth initiatives.
- Company: Join a dynamic team focused on innovative product management and customer-centric growth.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional development.
- Why this job: Be part of a fast-paced environment where your ideas can drive real impact and growth.
- Qualifications: 5+ years in growth product management with expertise in marketing and analytics required.
- Other info: Collaborate with cross-functional teams and report directly to executive leadership.
The predicted salary is between 36000 - 60000 £ per year.
As a Lead Product Manager, I drive a shared product vision and strategy, rooted in customer needs. I oversee product roadmaps and guide end-to-end development, launching and iterating on new features swiftly. Leveraging data and insights, I continuously improve products, communicating clearly with stakeholders at all levels. I exemplify best-in-class product management practices, ensuring excellence in every aspect of product development.
Roles & Responsibilities:
- Establish a shared product vision and strategy for growth, focusing on acquisition, performance marketing, and lifecycle automation.
- Own and define product roadmaps, ensuring alignment with business objectives and cross-functional teams.
- Guide end-to-end product development, from ideation to execution, collaborating with engineering, design, and marketing.
- Launch new growth initiatives, experiment rapidly, and iterate based on performance data.
- Develop and execute data-driven user acquisition strategies, leveraging paid media, organic growth, and referral programs.
- Partner with marketing to optimize performance marketing channels (Google Ads, Meta, TikTok, programmatic, etc.) to improve CAC and ROAS.
- Optimize landing pages, onboarding flows, and conversion funnels through A/B testing and experimentation.
- Own and optimize the MarTech stack to enhance growth capabilities.
- Ensure end-to-end data tracking, analytics, and attribution modeling to measure growth impact accurately.
- Design and execute lifecycle marketing campaigns (email, push, SMS) to increase activation and conversion.
- Design and implement growth loops to drive organic referrals, virality, and repeat usage.
- Experiment with gamification, social sharing, and incentives to accelerate user acquisition.
- Optimize product touchpoints to create habit-forming experiences and network effects.
- Define and drive the acquisition roadmap, aligning stakeholders across product, marketing, data, and engineering.
- Lead and own the execution of the acquisition strategy.
- Report on growth performance, key metrics, and business impact to executive leadership.
Required Education, Knowledge, and Skills:
- 5+ years of experience in growth product management, growth marketing, or performance marketing.
- Deep expertise in acquisition, conversion funnel optimization, lifecycle marketing, and paid media efficiency.
- Hands-on experience with growth tools (Braze, Segment, Adjust, Firebase, Google Analytics, etc.).
- Proven track record of scaling acquisition and optimizing growth loops through experimentation.
- Strong analytical mindset, with experience in A/B testing, attribution modeling, and marketing analytics.
- Excellent leadership and cross-functional collaboration skills.
Lead Product Manager - Growth employer: Breadfast
Contact Detail:
Breadfast Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Manager - Growth
✨Tip Number 1
Familiarise yourself with the latest trends in growth product management. Follow industry leaders on social media and engage with their content to stay updated on best practices and innovative strategies that can enhance your understanding of the role.
✨Tip Number 2
Network with professionals in the field by attending relevant webinars, conferences, or meetups. Building connections with others in growth marketing can provide valuable insights and potentially lead to referrals for job opportunities.
✨Tip Number 3
Showcase your analytical skills by discussing specific metrics or projects you've worked on in previous roles. Be prepared to share examples of how you've used data to drive decisions and improve product performance during interviews.
✨Tip Number 4
Demonstrate your hands-on experience with growth tools by preparing to discuss how you've utilised them in past projects. Being able to speak confidently about tools like Google Analytics or Braze will set you apart from other candidates.
We think you need these skills to ace Lead Product Manager - Growth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth product management and performance marketing. Use specific examples that demonstrate your expertise in acquisition strategies and conversion funnel optimisation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for product management and how your skills align with the role's objectives. Mention your experience with data-driven decision-making and your ability to collaborate across teams.
Showcase Your Analytical Skills: Provide examples of how you've used data analytics to drive product decisions. Highlight any experience with A/B testing, attribution modelling, or tools like Google Analytics that are relevant to the role.
Demonstrate Leadership Experience: Include instances where you've led cross-functional teams or projects. Emphasise your ability to communicate effectively with stakeholders at all levels and how you've driven successful outcomes in previous roles.
How to prepare for a job interview at Breadfast
✨Showcase Your Growth Mindset
As a Lead Product Manager focused on growth, it's crucial to demonstrate your understanding of growth strategies. Be prepared to discuss specific examples of how you've successfully driven user acquisition and optimised conversion funnels in previous roles.
✨Prepare for Data-Driven Discussions
Since the role heavily relies on data and analytics, come equipped with insights from your past experiences. Be ready to explain how you used data to inform product decisions, including A/B testing results and attribution modelling.
✨Highlight Cross-Functional Collaboration
This position requires working closely with various teams. Share examples of how you've effectively collaborated with engineering, design, and marketing teams to launch successful products or features, emphasising your leadership skills.
✨Demonstrate Your Adaptability
The ability to experiment rapidly and iterate based on performance data is key. Prepare to discuss instances where you've pivoted strategies based on user feedback or market trends, showcasing your agility in product management.
