At a Glance
- Tasks: Lead the development of a commercial marketing strategy that drives growth and engagement.
- Company: Join a forward-thinking organisation at BRE Science Park in Watford.
- Benefits: Enjoy a competitive pension scheme, health cashback, and flexible working options.
- Other info: Opportunity for career development and professional membership reimbursement.
- Why this job: Shape marketing strategies that make a real impact across diverse markets.
- Qualifications: Senior B2B marketing experience with strong product marketing skills required.
The predicted salary is between 60000 - 80000 £ per year.
This is a rare opportunity to shape how marketing drives growth at scale. As Head of Commercial Marketing, you’ll play a central role in building a more insight-led, commercially focused marketing function—strengthening how products and services are positioned, taken to market and delivered across multiple audiences and markets.
What You’ll Be Doing
- You will lead the development of a clear, joined-up commercial marketing approach across the organisation.
- Working closely with Product and Sales, you’ll ensure marketing activity is aligned to growth priorities and delivering measurable impact.
Key Areas Include
- Defining and delivering an integrated commercial marketing strategy aligned to growth goals
- Leading product marketing, including positioning, value propositions and go-to-market planning
- Strengthening demand generation through structured, data-led campaign planning
- Using customer and market insight to improve targeting, messaging and performance
- Improving marketing effectiveness and demonstrating impact on growth and engagement
- Aligning marketing with commercial priorities and enterprise opportunities
- Establishing clear marketing standards, processes and ways of working
- Leading and developing a team of product marketing professionals
What We’re Looking For
We’re looking for a senior marketing leader who combines strategic thinking with strong execution capability.
You’ll Bring
- Experience in senior B2B marketing roles
- Strong product marketing and go-to-market expertise across complex products or services
- Proven ability to drive demand generation and improve marketing effectiveness
- Experience using customer insight and data to inform strategy and campaigns
- A commercial mindset, with evidence of aligning marketing to revenue and growth outcomes
- Experience working cross-functionally with Product and Sales teams
- Leadership experience, including developing teams and improving capability
Experience in sectors such as professional services, SaaS, education, consulting or standards-based environments would be beneficial, but not essential.
Location and Working Pattern
This role is based at the BRE Science Park in Watford, with an expectation to work on site approximately one day per week (flexi-hybrid).
BRE Benefits
- Pension scheme – 5% employer-matched contribution
- Life assurance – 4x your basic salary
- Enhanced maternity package
- HealthPartners cashback scheme – Reclaim costs on prescriptions, physiotherapy, dental care, and more
- Onsite facilities – Restaurant, nursery, and free parking, including at-cost EV charging points
- Learning & development – Free access to BRE Academy and our online learning platform
- Professional membership reimbursement
For full details on our benefits, visit: BRE Employee Benefits
Equal Opportunities Statement
BRE is an equal opportunities employer. We assess all qualified applicants based on merit and do not discriminate on the grounds of race, colour, religion, sex, age, national origin, disability, veteran status, genetic information, or any other legally protected characteristics.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial Marketing in Watford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for BRE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BRE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with BRE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at BRE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Commercial Marketing in Watford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BRE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BRE:Show us that you’ve done your homework! In your application, briefly mention what you admire about BRE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BRE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BRE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BRE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
