Head of Used Cars in Redditch

Closing Date : 30 November 2026 12:00 pm

Company Overview

JoinBrayleys Cars– Driving Excellence in Automotive Retail

Following the acquisition of Johnsons Cars, AWR Holdings UK Ltd has brought together two highly respected automotive businesses - Johnsons Cars and Brayleys Cars - to create one of the UK’s top 10 automotive retail groups.

This marks an exciting new chapter in our journey. By bringing together the strengths, experience and heritage of both businesses, we are creating a larger, stronger organisation with even greater opportunities for our people, our customers and the communities we serve.

While both businesses have their own proud histories and successes, they also share something fundamental: a commitment to delivering excellent service, building strong relationships and creating environments where people can thrive. As we come together as one group, we are focused on building on the very best of both organisations - combining expertise, sharing knowledge and creating a culture rooted in collaboration, respect and continuous improvement.

For our colleagues, this growth creates exciting opportunities. As a larger organisation, we can offer broader career pathways, increased mobility across our network, enhanced learning and development opportunities, and greater access to leadership and progression programmes. Whether you are just beginning your career or looking to take the next step, we are committed to helping our people develop, succeed and reach their full potential.

Our ambitions do not stop here. We remain focused on continued growth and investment, but we know that sustainable success is built by people. That is why we are committed to fostering an inclusive, supportive and high-performing workplace where every individual feels valued, empowered and recognised for the contribution they make.

At AWR Holdings, we believe our people are our greatest strength. Together, we are building a business where talent is nurtured, achievements are celebrated and meaningful careers can flourish.

Job Description

Head of Business

Who are Brayleys, an Athenea company?

We’re a trusted dealer group, proudly representing 21 brands across the UK.

At the heart of Brayleys, an Athenea company are our people. Our teams bring pride, passion and expertise to everything they do, creating a culture where everyone can feel valued, supported and proud to be part of the group.

Built on 25 years of connection and shared values, Athenea brings together Johnsons and Brayley’s, combining their unique stories and experience with a shared ambition for the future.

The Role

We are looking for a Head of Business to join their fast paced and customer focused team.

With a competitive salary, bonus opportunities and ongoing learning this could be the start of your career with us.

What does our Head of Business do:

Performance & Network Leadership

• Monitor and optimise network-wide used vehicle sales performance, stock turn and profitability metrics.
• Identify market trends and implement targeted initiatives to increase volume, profitability and customer satisfaction.
• Work closely with the retailer network to maximise used car performance through effective stock acquisition, pricing strategies and vehicle presentation standards.
• Support retailers with best-practice guidance and performance improvement plans.
• Collaborate with finance and funding partners to develop attractive retail finance campaigns that drive customer acquisition and enhance sales performance.

Strategic Development & Residual Value Protection

• Lead the development and ongoing enhancement of the Approved Used Vehicle Programme.
• Create and refine programme standards including warranty offerings, vehicle preparation requirements, inspection processes and customer benefits.
• Work closely with Residual Value and Remarketing teams to support pricing strategies and protect long-term vehicle values.
• Manage supply channels effectively to maintain market competitiveness and brand equity.

Remarketing & Stock Management

• Support the management of company vehicle disposals, demonstrator programmes and vehicle defleet operations.
• Ensure quality used vehicle stock is distributed effectively across the retailer network.
• Develop strategies to maximise vehicle remarketing performance and profitability.
• Introduce and manage retailer audit programmes to ensure compliance with Approved Used standards.
• Monitor vehicle preparation, customer experience standards and retailer adherence to programme requirements.
• Analyse competitor activity, used vehicle pricing trends, market supply levels and economic factors impacting demand and vehicle valuations.
• Produce regular performance reports and recommendations for senior leadership.

Why us? - Our benefits

• Salary range of £75,000 to £100,000
• 31 days holiday, rising to 33 with service
• Birthday off – an extra paid day to celebrate
• Company pension scheme
• Staff discountson vehicles, servicing, parts & labour
• Dentist on Demand access
• Industry-leading training+ clear career progression opportunities
• Career development opportunities and career progression
• Enhanced maternity leave after a qualifying period

Want to know more about the company?

OUR PURPOSE

To help our customers move through life with trusted automotive solutions and great experiences.

OUR VISION

To be the automotive retailer of choice - where passion fuels exceptional experiences and an unwavering commitment earns the trust of our customers and colleagues.

OUR MISSION

We take pride, ownership and accountability in every action, every decision, every day.

OUR VALUES

Respect – Inspiring- Integrity - team spirit

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