Johnsons Cars and Brayleys Cars are looking for a Head of Used Cars to join a leading automotive organisation within the UK market.
This is a senior strategic leadership role with responsibility for shaping and driving the success of the organisation’s used vehicle operations. The successful candidate will define and implement used car strategies, optimise retailer network performance, enhance approved used vehicle programmes, and work collaboratively across multiple departments to protect residual values and maximise profitability.
Benefits:
- Company Car with fuel card
- 31 days holiday, rising to 33 with service
- Birthday off - an extra paid day to celebrate
- Company pension scheme
- Staff discounts on vehicles, servicing, parts & labour
- Retail & lifestyle discounts via our benefits platform
- Dentist on Demand access
- Optional healthcare cash plans
- Manufacturer training + clear career progression opportunities
Key Responsibilities:
Performance & Network Leadership
- Monitor and optimise network-wide used vehicle sales performance, stock turn and profitability metrics.
- Identify market trends and implement targeted initiatives to increase volume, profitability and customer satisfaction.
- Work closely with the retailer network to maximise used car performance through effective stock acquisition, pricing strategies and vehicle presentation standards.
- Support retailers with best-practice guidance and performance improvement plans.
- Collaborate with finance and funding partners to develop attractive retail finance campaigns that drive customer acquisition and enhance sales performance.
Strategic Development & Residual Value Protection
- Lead the development and ongoing enhancement of the Approved Used Vehicle Programme.
- Create and refine programme standards including warranty offerings, vehicle preparation requirements, inspection processes and customer benefits.
- Work closely with Residual Value and Remarketing teams to support pricing strategies and protect long-term vehicle values.
- Manage supply channels effectively to maintain market competitiveness and brand equity.
Remarketing & Stock Management
- Support the management of company vehicle disposals, demonstrator programmes and vehicle defleet operations.
- Ensure quality used vehicle stock is distributed effectively across the retailer network.
- Develop strategies to maximise vehicle remarketing performance and profitability.
Digital Strategy & Compliance
- Introduce and manage retailer audit programmes to ensure compliance with Approved Used standards.
- Monitor vehicle preparation, customer experience standards and retailer adherence to programme requirements.
- Analyse competitor activity, used vehicle pricing trends, market supply levels and economic factors impacting demand and vehicle valuations.
- Produce regular performance reports and recommendations for senior leadership.
Head of Used Cars in Redditch employer: Brayleys Cars Limited
At Brayleys Cars and Johnsons Cars, we pride ourselves on being an exceptional employer that values our people as our greatest strength. Located in a dynamic automotive retail environment, we offer ample opportunities for career development, ongoing learning, and a collaborative culture where your contributions can truly make a difference. Join us to be part of one of the UK's fastest-growing automotive groups, where you can thrive in a supportive atmosphere while delivering outstanding HR support.
