At a Glance
- Tasks: Join our team to manage digital marketing campaigns and enhance our online presence.
- Company: Brayleys, an Athenea company, is a trusted automotive dealer group in the UK.
- Benefits: Enjoy a competitive salary, 31 days holiday, and industry-leading training.
- Other info: Dynamic team environment with clear career progression opportunities.
- Why this job: Make a real impact in digital marketing while learning and growing your skills.
- Qualifications: Interest in digital marketing and some experience in a related role preferred.
The predicted salary is between 29250 - 35750 £ per year.
Who are Brayleys, an Athenea company? We’re a trusted dealer group, proudly representing 21 brands across the UK. At the heart of Brayleys, an Athenea company are our people. Our teams bring pride, passion and expertise to everything they do, creating a culture where everyone can feel valued, supported and proud to be part of the group.
The Role
We're looking for a Digital Marketing Executive to join our Group Digital team in a hands-on, hybrid role supporting the delivery and performance of our digital marketing activity. You'll work closely with the wider Marketing team, as well as colleagues across Sales, Aftersales and other areas of the business, helping bring campaigns, commercial priorities and customer initiatives to life across our websites and digital channels.
A big part of the role is getting things done. From uploading offers and building pages to supporting campaigns, testing customer journeys and troubleshooting issues, you'll help keep our digital presence accurate, compliant and performing effectively. But we're equally interested in someone who looks beyond the task itself. Someone who spots when something isn't working, is curious enough to investigate why and wants to help make it better.
We're a small team with a broad remit, so being a team player really matters. You'll need to be comfortable getting involved across different areas of digital, supporting colleagues with shared priorities, providing cover when needed and taking initiative when challenges arise.
What our Digital Marketing Executive's do:
- Website & Digital Experience
- Manage day-to-day website updates, ensuring content, offers and campaigns remain accurate, current and compliant.
- Build and maintain campaign, brand, location, offer and landing pages, alongside banners and promotional content.
- Support the launch of new brands, locations and website functionality.
- Carry out regular website checks across content, stock, forms, links and customer journeys.
- Support website merchandising, CRO activity and improvements to customer experience and conversion.
- Campaign & Cross-Functional Support
- Work closely with Marketing, Sales, Aftersales and wider business teams to support Group, manufacturer, brand and tactical campaigns and initiatives.
- Translate campaign and business requirements into digital activity across websites, landing pages, email and other relevant channels.
- Coordinate content, assets and deadlines to ensure activity is delivered accurately and on time.
- Support email communications and other digital campaign activity where required.
- Ensure activity meets relevant brand, manufacturer and regulatory requirements.
- Bring digital best practice and ideas into wider business activity to help improve effectiveness.
- Performance, SEO & Optimisation
- Monitor website traffic, engagement, conversions and customer journeys using GA4, Google Search Console and other relevant platforms.
- Support regular digital reporting and the development and maintenance of Group performance dashboards.
- Contribute observations, ideas and feedback on website performance and customer journeys, supporting the wider team's optimisation activity.
- Support day-to-day SEO activity, content updates and improvements to organic search visibility.
- Assist with SEO migration and content checks as we transition to the new Group website.
- Develop an understanding of AEO, AI-driven search and emerging digital best practice.
- Support website testing and CRO improvements, helping check that changes are working as intended.
- Digital Operations, Testing & Troubleshooting
- Help investigate website, stock, pricing, imagery, feed and other digital issues, working with colleagues and suppliers to support resolution.
- Support testing of website functionality, platform updates and integrations.
- Support testing of customer enquiry journeys through to showroom and lead management systems, helping identify and report any issues with lead receipt or routing.
- Work with agencies and technology partners to investigate issues, test fixes and follow through on resolutions.
- Support monitoring of third-party platforms and digital customer reviews in line with agreed processes.
- Build an understanding of how our digital platforms and systems connect, helping identify issues and opportunities for improvement.
What skills are we looking for:
- We're looking for someone with an interest in digital marketing, a willingness to learn and a practical, hands-on approach. Some experience in a digital marketing, website or content-related role would be useful, but we're equally interested in someone with the right attitude and potential to develop.
- A basic understanding of digital marketing and how websites support customer journeys.
- Comfortable using digital platforms, working with content and learning new systems.
- Good attention to detail, organisation and communication skills.
- Confidence working with data, spreadsheets and everyday digital tools.
- An interest in areas such as SEO, analytics, website experience and emerging digital technology.
Why us? - Our benefits
- Competitive basic salary
- 31 days holiday, rising to 33 with service
- Birthday off – an extra paid day to celebrate
- Company pension scheme
- Staff discounts on vehicles, servicing, parts & labour
- Retail & lifestyle discounts via our benefits platform
- Dentist on Demand access
- Optional healthcare cash plans
- Industry-leading training + clear career progression opportunities
- Career development opportunities and career progression
- Enhanced maternity leave after a qualifying period
- £500 colleague referral bonus
What next- Feel like your skills match? We would love to hear from you- just click apply now and fill in your details and we will update you soon.
Want to know more about the company?
OUR PURPOSE To help our customers move through life with trusted automotive solutions and great experiences.
OUR VISION To be the automotive retailer of choice - where passion fuels exceptional experiences and an unwavering commitment earns the trust of our customers and colleagues.
OUR MISSION We take pride, ownership and accountability in every action, every decision, every day.
OUR VALUES Respect – Inspiring - Integrity - team spirit
For more information you can visit our main website here: https://brayleys.co.uk/
Digital Marketing Executive employer: Brayleys Cars Limited
At Brayleys Cars and Johnsons Cars, we pride ourselves on being an exceptional employer that values our people as our greatest strength. Located in a dynamic automotive retail environment, we offer ample opportunities for career development, ongoing learning, and a collaborative culture where your contributions can truly make a difference. Join us to be part of one of the UK's fastest-growing automotive groups, where you can thrive in a supportive atmosphere while delivering outstanding HR support.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brayleys Cars Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brayleys Cars Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brayleys Cars Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brayleys Cars Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brayleys Cars Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brayleys Cars Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brayleys Cars Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brayleys Cars Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brayleys Cars Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brayleys Cars Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
