Game Lead, Boom Beach in Harrow

Come drive the growth of Boom Beach, you will have the unique opportunity to take full ownership of a live title, shaping its strategy, performance, and long-term direction while impacting millions of players every day. As a Game Lead, you will operate with full ownership of your game – balancing player experience with commercial success, while defining and executing a clear growth strategy. You will use game data, competitive research, and player feedback to optimise existing and create new engagement strategies, working closely with cross-functional teams and an external development partner to bring these to life. You will also analyse and report on engagement and monetisation performance, from high-level KPIs to deep dives into specific initiatives.

What You'll Be Doing:

• Own the vision, strategy, and roadmap of your game, defining clear priorities across growth and innovation.
• Own the roadmap of features and tools needed to grow, innovate and improve live ops, coordinating development with relevant stakeholders.
• Define clear, measurable goals for each initiative and understand how they contribute to overall business outcomes.
• Work alongside an external dev team and with regional teams (including China) to drive performance.
• Develop and own a live ops and monetisation strategy that balances player experience with business goals.
• Drive day-to-day execution by owning schedules, targets, and the success of in-game sales, offers, and live events.
• Partner closely with cross-functional stakeholders across Game Analytics, Research, Live Operations, Monetisation, Marketing, and other game teams.
• Conduct A/B and multivariate tests to improve retention, engagement, and monetisation metrics.
• Use the game as a platform for experimentation, testing new features, systems and mechanics, and applying learnings more broadly.
• Analyse performance and translate insights into clear actions and measurable impact.
• Navigate a complex stakeholder landscape, aligning priorities and making deliberate trade-offs.

What You Have:

• Proven experience owning and growing a live free-to-play game with sustained impact on key metrics.
• Strong product judgment and ability to define strategy with clear, measurable outcomes.
• Hands‑on, impact-driven approach to improving performance and delivering player value.
• Deep understanding of F2P systems, including economy design, monetisation mechanics, and live ops strategy.
• Strong analytical skills and a data‑driven approach to decision making.
• Experience working with external development teams or in distributed environments is a plus.
• Ability to operate independently in ambiguous, fast‑moving environments.
• Comfortable making trade‑offs, taking calculated risks, and learning quickly.
• Able to collaborate effectively across disciplines including design, engineering, UI/UX, art, and other key functions.
• A self‑starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge.

Where You'll Be:

London or Helsinki – we have an experienced relocation team and benefits to support your move.