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For Companies At a Glance
- Tasks: Define marketing strategies using data insights and collaborate with teams for optimisation.
- Company: Join lastminute.com, a vibrant company with a diverse international team.
- Benefits: Enjoy flexible hours, remote work options, and training opportunities.
- Why this job: Make an impact in marketing analytics while working in a dynamic environment.
- Qualifications: Proficient in SQL, Excel, and digital marketing; fluent in Italian and English.
- Other info: Experience a half-day on Fridays and engage in fun social events.
The predicted salary is between 28800 - 43200 £ per year.
lastminute.com is looking for a Senior Business Analyst to play a crucial role in the Customer Acquisition area inside the Marketing department. We are seeking a data-driven professional who understands the dynamics of both marketing and data teams.
Job Details
- Working model: hybrid from UK
- Team: Customer Acquisition within the Marketing department (individual contributor)
- Location: London, UK
- Contract: Permanent – full-time (EUR 36 h/week)
Responsibilities
- Proactively define and review an overarching marketing strategy, based on data and insights, aligned with company business goals, identifying areas for optimization and experimentation to drive incremental gains in marketing effectiveness and efficiency.
- Supervise reporting for the Customer Acquisition department to stay hands-on with the main marketing channel, communicating performance trends and insights to the manager.
- Collaborate with the Data & Analytics team to ensure alignment and coherence of data initiatives. Understand the DB structure and data dynamics to extract and analyze data from various sources including digital marketing platforms, website analytics, and third-party data.
- Partner with marketing teams inside and outside Customer Acquisition to support SEM, SEO, and Display, shaping the marketing strategy based on analytics.
- Engage with other marketing teams to understand how external factors can affect overall performance.
- Stay informed about emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.
Qualifications
- SQL and Excel skills required to query the database, extract data, and manage datasets.
- Experience in digital marketing with the ability to set a data-driven strategy.
- Proactive analytic mindset to transform raw data into valuable marketing insights.
- Proficiency with Marketing Technology stacks (MarTech) used for digital marketing.
- Strong problem-solving, critical thinking, and analytical skills.
- Strong verbal and written communication to convey technical concepts to non-technical stakeholders.
- Ability to adapt to changing priorities in a dynamic environment.
- Mandatory Italian language proficiency; fluent English for international communication.
- Experience with Paid Search platforms (Google Ads, Google Search Ads 360, Facebook Ads, etc.).
- Understanding of Google Analytics 4 and related data models.
- Experience in setting marketing strategies and/or budgeting/OKR definitions.
- Experience with Python.
Additional Information
- Inclusive, international environment with colleagues from +10 countries and 48 nationalities.
- 36-hour full-time week with a half-day on Fridays.
- Flexible start and end times; remote work period permitted per local regulations.
- Fri-Yays: half-day on Friday morning for deep work, personal growth, learning, and/or focus time.
- Training paths and access to e-learning platforms (O'Reilly, Udemy, Coursera) where applicable.
- Other perks: 2 paid volunteering days per year; occasional social events; travel industry discounts; staff fares; leave options for life events in line with local laws.
Selection process
- HR interview (10-30 minutes).
- 1st interview (Manager): soft skills + technical knowledge.
- Online or offline test step.
- 2nd interview (Manager + team member): test review.
- Offer extended.
*Please note the process can slightly vary; the recruiter will share details when setting up the interview.
Senior Business Analyst (Italian Speaker) in London employer: Bravofly
Contact Detail:
Bravofly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Analyst (Italian Speaker) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for those interviews! Research the company and its culture, and think about how your skills align with their needs. We want you to shine when it’s your turn to talk!
✨Tip Number 3
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along. It’s a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us!
We think you need these skills to ace Senior Business Analyst (Italian Speaker) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Business Analyst role. Highlight your experience with SQL, Excel, and digital marketing strategies. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about data-driven marketing and how you can contribute to our Customer Acquisition team. Keep it engaging and relevant!
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical mindset. Share examples of how you've transformed raw data into actionable insights in previous roles. We love seeing real-world applications!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Bravofly
✨Know Your Data
As a Senior Business Analyst, you'll need to demonstrate your data prowess. Brush up on SQL and Excel skills before the interview. Be ready to discuss how you've used data to drive marketing strategies in the past, and think of specific examples where your insights led to measurable improvements.
✨Understand Marketing Dynamics
Familiarise yourself with the latest trends in digital marketing, especially around SEM, SEO, and Display. Prepare to talk about how external factors can impact marketing performance. Showing that you’re up-to-date with industry best practices will impress the interviewers.
✨Communicate Clearly
You’ll need to convey complex data concepts to non-technical stakeholders. Practice explaining your past projects in simple terms. Think about how you can showcase your strong verbal and written communication skills during the interview.
✨Be Proactive and Adaptable
The role requires a proactive mindset and the ability to adapt to changing priorities. Prepare examples from your previous roles where you took initiative or adapted to new challenges. This will show that you can thrive in a dynamic environment like lastminute.com.
