Based: Wacoal Europe, Desborough, NN14 2PG
Reports to: Ecommerce Manager
Contract Type: Permanent, Monday - Thursday 8.30am - 5pm & Friday 8.30am - 3pm
Salary: Competitive
About Wacoal
Wacoal Europe is an industry leading manufacturer of lingerie and bra-sized swimwear with a rich heritage, strong international presence & an impressive portfolio of brands - Wacoal, Fantasie, Freya, Elomi, Goddess and Leia Lingerie. We cater for all women with a size range from a 28\" - 52\" back and A - K cup.
Role Summary
An exciting opportunity to be part of a motivated, energetic team driving the Wacoal Europe online business forwards. The team manages four UK, four DE, & three US ecommerce websites and a further six non-transactional sites across our brand portfolio; Wacoal, Freya, Fantasie, Elomi and Goddess.
Working across a variety of online marketing verticals, including content creation, SEO & Email, this is the perfect role for an enthused online marketer.
Roles and Responsibilities
- Website maintenance, ensuring new content is regularly created so it is relevant, up to date, engaging and drives conversion
- Writing all product copy and content on sites
- Editing and uploading images
- Create and run brand competitions online
- Optimising all content and implementing changes recommended by our SEO agency to increase organic visits and sales
- Creating, testing and despatching marketing email campaigns
- Work closely with the wider Marketing team to ensure all online, offline and PR activity is aligned
- Work closely with the Merchandising team to ensure our content & marketing campaigns are strategically aligned with stock levels to maximize conversions
- Work closely with in-house translators to update website content and marketing campaigns for the DE and FR websites.
- Reporting of website and email campaign performance
- Working with third party agencies to raise and fix any online issues
- Supporting the Ecommerce Managers & Online Marketing Executives on projects
Qualifying Criteria
Required Competencies:
- Creative with strong copywriting skills and an eye for graphic design
- Excellent attention to detail
- Confident working on your own and as part of a team
- Organised with the ability to work to deadlines and show initiative
- Good communicator
Experience
- Experience in marketing and/or the retail/fashion industry. Experience of online marketing would be very advantageous but not essential
- Ideally degree educated to a 2:1 or above, preferably a marketing related course
- Copywriting
- Microsoft Word, Excel and PowerPoint
- Preferably experience of the following; website CMS, Photoshop and Google Analytics
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Wacoal Europe Online Marketing Assistant in Desborough employer: Bravissimo
Bravissimo is an exceptional employer, offering a vibrant work culture where team members are encouraged to thrive and grow. With flexible part-time hours and a focus on delivering personalised customer experiences, employees enjoy a supportive environment that values their contributions and fosters professional development. Located in Bromley, the new shop provides a unique opportunity to be part of a passionate team dedicated to making every fitting experience feel special.
