At a Glance
- Tasks: Lead store operations, deliver exceptional customer service, and drive sales performance.
- Company: Join Wacoal Europe, a leader in intimate apparel with a diverse range of brands.
- Benefits: Flexible hours, competitive salary, and opportunities for personal development.
- Other info: Inclusive culture with a focus on teamwork and customer satisfaction.
- Why this job: Make a real impact in a dynamic retail environment while leading a passionate team.
- Qualifications: 5+ years in retail management with strong leadership and communication skills.
The predicted salary is between 30000 - 40000 € per year.
Location: Desborough
Reports to: Head of Commercial Development
Contract Type: Permanent
Hours: We can consider contracted hours of 30 or 37.5 hours per week, alternate Saturdays & no Sundays
About Wacoal
Wacoal Europe are leaders in the A-K cup, 28-48 back size intimate apparel market, offering a whole family of brands, each with their own personality and position in the market. We understand that one size does not fit all and that every woman is different in terms of her size, shape, taste and even how she feels! We offer high quality, fashion conscious lingerie and bra-sized swimwear, which is now stocked in over 5000 retailers, including national and independent stores as well as online across the globe, in more than 30 countries. We employ a total of approximately 465 people at our head office in the UK, our production centres and sales offices across the world.
About the role
The Store Manager is responsible for leading all store operations to deliver exceptional customer service, achieve commercial targets, and maintain operational excellence. This role oversees staff management, visual standards, stock control, and ensures compliance with company policies and procedures.
Key Responsibilities
- Leadership & People Management
- Recruit, train, and develop store colleagues.
- Create shift plans and manage daily staffing levels and roles in the store to maximise efficiency and drive sales.
- Conduct performance reviews, coaching sessions, and disciplinary processes where required.
- Foster a positive, inclusive, high‑performing team culture.
- Customer Experience
- Ensure every customer receives exceptional service.
- Handle escalated customer issues professionally.
- Maintain a clean, welcoming, and well-presented store environment.
- Sales & Commercial Performance
- Drive sales to achieve or exceed store targets.
- Analyse KPIs and business performance data to identify improvement opportunities.
- Implement promotional campaigns and merchandising strategies.
- Monitor competitor activity and local market trends.
- Operations Management
- Oversee daily store operations including opening, closing, and safe procedures.
- Stocktakes: Ensure stock accuracy through regular counts and correct replenishment.
- Maintain high standards of visual merchandising and store presentation.
- Guarantee compliance with health & safety, security, and company policies.
- Financial & Administrative Duties
- Manage store budgets, staffing costs, and expenses.
- Complete reports on sales, operations, and personnel activity.
- Reduce shrinkage by implementing effective loss prevention measures.
Skills & Competencies
- Strong leadership and people management skills, delivered with enthusiasm
- Excellent communication and customer service
- Commercial awareness and sales‑driven mindset
- Organisational and problem‑solving abilities
- Ability to work under pressure and multi‑task
- Proficient in POS, scheduling, and basic reporting systems
Experience & Qualifications
- Previous experience in retail or store management (typically 5+ years)
- Experience managing teams in a customer‑facing environment
- Basic numeracy and IT literacy
- Health & Safety or First Aid certification (desirable)
Please note, due to the nature of the roles in our shop, there is a genuine occupational requirement for post holders to be female. This is covered under Schedule 9, Part 1, of the 2010 Equality Act.
Store Manager (Factory Shop) Retail · Wacoal Europe in London employer: Bravissimo Limited
Wacoal Europe is an exceptional employer, offering a vibrant work culture that prioritises inclusivity and personal growth. As a Store Manager in Desborough, you will benefit from flexible working hours, a supportive team environment, and opportunities for professional development within a leading brand in the intimate apparel market. Join us to make a meaningful impact while enjoying competitive benefits and a commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Store Manager (Factory Shop) Retail · Wacoal Europe in London
✨Tip Number 1
Get to know the company inside out! Research Wacoal Europe, their brands, and their values. This way, when you walk into that interview, you can show them you're not just another candidate but someone who genuinely cares about what they do.
✨Tip Number 2
Practice makes perfect! Role-play common interview questions with a friend or in front of the mirror. Focus on your leadership skills and how you've driven sales in previous roles. The more comfortable you are, the better you'll perform!
✨Tip Number 3
Dress the part! Since you're applying for a Store Manager position, make sure your outfit reflects the brand's style. Show them you understand their market by looking the part – it’s all about first impressions!
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the team!
We think you need these skills to ace Store Manager (Factory Shop) Retail · Wacoal Europe in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Store Manager role. Highlight your leadership experience and any retail management skills that align with what Wacoal is looking for. We want to see how you can bring your unique flair to our team!
Showcase Your Customer Service Skills:In your application, emphasise your customer service experience. Wacoal values exceptional service, so share examples of how you've gone above and beyond for customers in the past. Let us know how you create a welcoming environment!
Be Data-Driven:Since the role involves analysing KPIs and driving sales, mention any experience you have with data analysis or commercial performance. We love candidates who can use numbers to tell a story and identify opportunities for improvement!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Bravissimo Limited
✨Know Your Stuff
Before the interview, make sure you understand Wacoal's brand and its unique position in the market. Familiarise yourself with their product range, especially in the intimate apparel sector. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Leadership Skills
As a Store Manager, you'll need to demonstrate strong leadership abilities. Prepare examples from your past experiences where you've successfully managed a team, resolved conflicts, or improved team performance. Be ready to discuss how you foster a positive team culture.
✨Customer Service is Key
Wacoal values exceptional customer service, so be prepared to share specific instances where you've gone above and beyond for customers. Think about how you would handle escalated issues and maintain a welcoming store environment, as these are crucial aspects of the role.
✨Be Data-Driven
Understanding KPIs and sales data is essential for this role. Brush up on how you've used data to drive sales or improve store performance in the past. Be ready to discuss any promotional campaigns or merchandising strategies you've implemented and their outcomes.
