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- Tasks: Lead the consumer division, managing a £750k+ portfolio and driving impactful media campaigns.
- Company: Join a fast-growing communications agency focused on earned media for ambitious consumer brands.
- Benefits: Enjoy a collaborative culture, clear career progression, and a commitment to diversity and inclusion.
- Why this job: Shape a core division, work with exciting brands, and make a meaningful impact in PR.
- Qualifications: 9-10 years of PR agency experience with a passion for consumer media relations required.
- Other info: This role offers the chance to lead and grow with full support from agency founders.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a brilliant Associate Director to join a thriving, fast-growing communications agency that specialises in earned media for high-growth, consumer-facing brands. This is a fantastic opportunity for an ambitious senior PR professional to take on a true leadership role, with the scope to shape and grow a core division of the agency alongside the founders.
The agency is known for its unashamed focus on media relations, helping clients break through the noise and build their reputation through standout consumer coverage. Clients include brands across travel, recruitment, consumer tech and beyond - businesses with big ambitions and the appetite to match.
As Associate Director, you will lead the agency’s consumer division, managing a portfolio worth £750k+ (and growing fast). This is predominantly retained press office work for exciting, high-growth brands that want to get noticed for all the right reasons.
You will set the strategic direction for your clients, ensuring everything from messaging to media sell-ins hits the mark. From major launches to reactive newsjacking, from profile-raising features to creative consumer campaigns, you will help brands earn meaningful attention in national, lifestyle and specialist media.
This is a hands-on leadership role. You will work closely with the management team, including two other division heads, and be a key voice in shaping the future of the agency. You will have the freedom and support to build your division your way, developing the team, expanding the client base and driving growth.
You will also:
- Be the senior contact for your clients, offering proactive counsel and ensuring brilliant delivery
- Oversee and inspire a talented team, providing mentorship and career development
- Lead on profitability, budgets, and resourcing for your division
- Lead on campaign ideation, manage the team to execute seamlessly
- Play an active part in new business, from spotting opportunities to pitching and converting
You will have strong PR agency experience, ideally around 9–10 years or more, with a passion for consumer media relations. You will have a proven record of securing brilliant coverage and delivering press office excellence for consumer-facing brands.
You will be:
- A media hound who loves the buzz of a great hit and understands what makes consumer stories land
- A strategic thinker who can step back and see the bigger picture while getting stuck into the detail when it counts
- A supportive leader who wants to build and shape a high-performing team
- Commercially minded, with an eye on profitability, growth and client satisfaction
- Passionate about earned media, with experience that might also include influencer, social or digital
- Comfortable working directly with founders, CEOs and senior stakeholders
This is a rare chance to put your stamp on a division with full backing from the agency’s founders. If you want to lead, grow and build something meaningful, we would love to hear from you.
The agency is entrepreneurial, collaborative and growing at pace. Known for its transparency on pay, clear career progression and commitment to inclusion, it is a place where talented people can thrive. The focus is on high-quality, retained work with ambitious clients who value strategic, media-first PR.
We welcome candidates from all backgrounds to apply. The agency is part of the PR Week Pay Gap project and is committed to building a diverse and inclusive workplace.
We will aim to get back to as many applicants as possible. However if you haven’t heard from us in seven days, your application has not been successful this time.
Associate Director - Consumer PR employer: Braver
Contact Detail:
Braver Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director - Consumer PR
✨Tip Number 1
Network with professionals in the PR industry, especially those who have experience in consumer media relations. Attend industry events or webinars to connect with potential colleagues and mentors who can provide insights into the agency's culture and expectations.
✨Tip Number 2
Research the agency's recent campaigns and client successes. Being able to discuss specific examples during your conversations will demonstrate your genuine interest in their work and your understanding of what makes consumer stories resonate.
✨Tip Number 3
Prepare to showcase your leadership style and how you would inspire a team. Think about examples from your past experiences where you've successfully led a team or project, as this role requires strong mentorship and guidance.
✨Tip Number 4
Familiarise yourself with the latest trends in consumer PR and media relations. Being knowledgeable about current industry shifts will help you articulate your strategic vision for the agency's consumer division during discussions.
We think you need these skills to ace Associate Director - Consumer PR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, particularly in consumer media relations. Emphasise your leadership roles and any successful campaigns you've managed that align with the agency's focus on high-growth brands.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for consumer media relations and your strategic thinking abilities. Mention specific examples of how you've secured coverage for brands and how you can contribute to the agency's growth.
Showcase Your Achievements: In your application, include quantifiable achievements that demonstrate your success in previous roles. For instance, mention the value of the portfolios you've managed or the impact of your campaigns on client visibility.
Research the Agency: Familiarise yourself with the agency's clients and recent campaigns. This knowledge will help you tailor your application and show that you're genuinely interested in contributing to their mission of delivering standout consumer coverage.
How to prepare for a job interview at Braver
✨Showcase Your Media Savvy
As an Associate Director in Consumer PR, it's crucial to demonstrate your understanding of media relations. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the results achieved. Highlight your ability to secure coverage in national and lifestyle media.
✨Emphasise Leadership Experience
This role requires strong leadership skills. Share examples of how you've mentored teams, managed budgets, and driven growth in previous positions. Discuss your approach to inspiring and developing talent within your team.
✨Demonstrate Strategic Thinking
Prepare to articulate your strategic vision for the consumer division. Think about how you would set the direction for clients and what innovative ideas you could bring to the table. Show that you can balance big-picture thinking with attention to detail.
✨Be Ready for Client Scenarios
Expect questions about how you would handle various client situations, from crisis management to pitching new ideas. Prepare scenarios that showcase your proactive counsel and problem-solving skills, demonstrating your ability to maintain client satisfaction and drive results.
