UK Sales Manager: Whisky in Glasgow

UK Sales Manager: Whisky in Glasgow

Glasgow Full-Time 40000 - 50000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Drive sales and build relationships in the UK whisky market.
  • Company: Join Brave New Spirits, an award-winning whisky company in Glasgow.
  • Benefits: Competitive salary, travel opportunities, and a vibrant team culture.
  • Other info: Dynamic role with opportunities for personal and professional growth.
  • Why this job: Be part of a passionate team shaping the future of whisky.
  • Qualifications: Experience in drinks sales and strong communication skills required.

The predicted salary is between 40000 - 50000 £ per year.

Brave New Spirits is seeking an experienced UK Sales Manager to join our vibrant, diverse and international team based in Glasgow.

With a global reach, the company offers a diverse portfolio of Single Malt and Blended Scotch Whiskies for specialist retail, whisky clubs, supermarkets, travel retail, and private-label projects.

They've received multiple industry accolades, including 2 x “Icons Of Whisky” awards from Whisky Magazine, and “Spirits Bottler Of The Year” from Spirits Business Magazine.

The company is committed to innovation, inclusivity, quality, and a passion for spirits, as evidenced by their development of Witchburn Distillery in Campbeltown, and their active role in the whisky community.

Purpose of Role

To work closely with company colleagues, and under the guidance of the Head of Sales to develop and manage profitable sales for the Brave New Spirits portfolio within the UK.

The successful applicant will be responsible for developing and maintaining successful trading relationships with accounts across multiple channels of the drinks trade, including independent retail, on-trade, route-to-market wholesale and e-commerce.

Key responsibilities

  • Develop and maintain effective sales plans to deliver UK targets
  • Work consultatively with existing accounts to maximise distribution & sales
  • Identify, evaluate and report on new market trends & new business opportunities
  • Negotiate & close agreements with key UK retail & on-trade accounts
  • Monitor account performance against budget
  • Undertake credit control functions, obtain overdue payments
  • Identify, attend & develop key trade events (B2B & B2C, hosting tastings & training sessions)
  • Maintain up-to-date and comprehensive customer records
  • Gather & report to colleagues on trade intelligence & market / competitor data
  • Assist and contribute to NPD with Sales, Marketing & Production colleagues
  • Manage your own personal development to achieve your career & personal goals
  • Background profile – the successful applicant should
  • Have a strong understanding of the UK & International drinks trade, with a focus on Whisky
  • Possess excellent written & verbal communication, negotiation and relationship-skills
  • Be a strategic thinker, with the ability to develop & execute successful sales plans
  • Have experience of analysing sales data & market trends to manage sales & budgets
  • Be self-motivated, results oriented and with the ability to work independently
  • Possess strong presentation & organisational skills
  • Have knowledge of relevant regulations & compliance in the drinks industry
  • Be proficient in IT, with the ability to learn quickly
  • Preferred Qualifications
  • Degree / HND /HNC in a business or commercial subject
  • At least 3 years experience in field sales, preferably from within the drinks trade
  • Full clean driving license
  • Working Conditions
  • This role is based in Glasgow, but will require UK travel & occasional stays away from home
  • The successful applicant will be required to attend trade events throughout the UK (and occasionally internationally), which may require occasional weekend / evening working.
  • Salary & Benefits
  • Negotiable, dependent on experience

To apply, please send your CV to paul. dempsey@bravenewspirits. com, or apply via Linked In

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UK Sales Manager: Whisky in Glasgow employer: Brave New Spirits Ltd.

Brave New Spirits is an exceptional employer that fosters a vibrant and inclusive work culture, making it an ideal place for passionate individuals in the whisky industry. With a commitment to innovation and quality, employees benefit from opportunities for personal and professional growth while being part of a globally recognised team that values collaboration and creativity. Located in Glasgow, the company not only offers competitive salaries but also encourages participation in exciting trade events, enhancing both career development and industry engagement.

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Contact Details:

Brave New Spirits Ltd. Recruitment Team

We think you need these skills to ace UK Sales Manager: Whisky in Glasgow

Sales Management
Negotiation Skills
Relationship Management
Market Analysis
Strategic Thinking
Communication Skills
Presentation Skills