- Develop intake-specific marketing strategies (Jan, May, Sep) across higher education recruitment, immigration services, and English language courses; set lead targets, student segments, and channel positioning.
- Monitor sector shifts, source country visa regulations, and client demand across qualifications and immigration routes to adapt campaign messaging.
- Manage the multi-channel mix across Google Ads, Meta, TikTok, education portals, messaging apps, print, and recruitment events; allocate budget by cost per enrolment/client acquisition.
- Plan and execute digital campaigns from brief to delivery; supervise designers and copywriters to produce adverts, landing pages, prospectus materials, and testimonial content.
- Coordinate attendance, digital outreach, and promotional assets for international education fairs, student webinars, and local community seminars.
- Manage SEO and website content for courses, visa support services, and English training; run CRM automated email/messaging workflows to nurture leads into completed applications.
- Track enquiry pipelines, campaign attribution, and ad spend; report monthly on conversions, CPA, ROI, and post-intake outcomes to company directors.
- Conduct quarterly competitor analysis and survey student/client feedback to evaluate company brand perception against competing agencies.
- Ensure all promotional materials strictly comply with ASA/CAP advertising codes, UK GDPR, and partner institution branding guidelines, verifying all fee and immigration claims are factual and fully evidenced.
Required to know Fluent English and Bangla ( Sylhety and Authentic )
