At a Glance
- Tasks: Lead exciting Digital PR campaigns and build strong media relationships.
- Company: Join a dynamic agency that values creativity and innovation.
- Benefits: Enjoy flexible working, private medical insurance, and 25+ days off.
- Other info: Opportunities for training, mentoring, and remote work abroad.
- Why this job: Make an impact in the digital landscape while growing your career.
- Qualifications: 2+ years in Digital PR with strong SEO and media skills.
The predicted salary is between 35000 - 45000 £ per year.
Responsibilities
- Support the timely delivery of our work by working alongside your team to meaningfully communicate progress and impact of our work to our clients.
- When appropriate, take charge and strategically lead smaller accounts, taking accountability of their performance.
- Understand your client’s objectives and apply insights to your Digital PR roadmaps ahead.
Technical Competencies
- Lead ideations, ensuring concepts delivered to clients cut through the noise of competitive industries, earn those links and elevate brands to the next level.
- Support and put forward new ideas for ensuring our link building approach is both tactical and multi‑faceted for our clients.
- Independently lead and build outreach strategies, including crafting tailored press releases and outreach pitches, making sure to deliver tangible results for our clients.
- Build and nurture relationships with journalists, bloggers, influencers, and media outlets.
- Carry out end‑to‑end campaign research, ensuring our campaigns produce relevant headlines that you can successfully pitch to the media.
- Execute traditional link building activities such as prospecting unlinked brand mentions and broken link opportunities.
Product Development & Team Impact
- Support Digital PR product development and process refinement by identifying new opportunities to innovate and maximise value.
- Support the DPR team by leading occasional training sessions and mentoring on specialist subjects.
Performance
- Feed into measurement and reporting workflows for accounts you support as set out by your account’s DPR lead.
- Stay up‑to‑date with industry trends, PR tools, and media opportunities to continuously innovate and improve campaigns.
Client Acquisition
- Attend key business review meetings, taking ownership of certain Digital PR slides when appropriate.
Qualifications and Skills
- + 2 years’ Digital PR experience
- Experience working in an agency environment
- Editorial contacts and/or an established method for building journalist relationships
- Full understanding of SEO basics, and how link‑building, Digital PR and content link together
- Proven Digital PR capabilities e.g. successful campaigns, earned coverage
- Solid Excel and PowerPoint skills
- Familiarity and experience with key tools and software such as media databases (Roxhill), backlink tools (Ahrefs and Majestic), BuzzStream and reporting software (SEO Monitor, GA4, Search Console).
- US and European market knowledge would be a nice to have, alongside experience in eCommerce, FS and travel verticals.
Benefits
- Dynamic working: keep that work‑life harmony in check, we’re flexible on where and when you work
- Private medical insurance: keep you fighting fit and give you and your family peace of mind
- Income protection: we know it feels good to be covered, just in case
- Calm Subscription: now more than ever, it’s important to mind your mind
- 25 days annual leave (increases to 27 days after three years, then up to a maximum of 30 days)
- Christmas closure: no need to save holiday days for the Christmas closure period – it’s on us
- Birthdays off: one extra day to celebrate your big day
- Summer hours: between June and Aug we finish at 15.00 every Friday
- Online coaching and mental health support: unlimited via OpenUp
- Remote working: work abroad for up to one month a year
- Performance & salary: reviewed twice a year for everyone
Equal Opportunity
We’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.
Senior Digital PR Executive in Manchester employer: Brave Bison
As a Senior Digital PR Executive, you will thrive in a dynamic work environment that prioritises work-life harmony and offers flexible working arrangements. Our commitment to employee well-being is reflected in our comprehensive benefits package, including private medical insurance, income protection, and mental health support, alongside ample annual leave and unique perks like birthday days off and summer hours. With a strong focus on professional growth, you will have opportunities to lead projects, mentor others, and stay at the forefront of industry trends, making this an excellent place for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital PR Executive in Manchester
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Brave Bison. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Brave Bison, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Brave Bison inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Digital PR Executive in Manchester
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Brave Bison. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Brave Bison.
How to prepare for a job interview at Brave Bison
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
