Content Strategy Consultant in Manchester

Brave Bison is a media, marketing and technology company purpose-built for the digital era. Our mission is to capitalise on complexity for our clients—across consultancy, capability and execution—by crafting dynamic digital solutions that outpace tomorrow’s challenges.

Our values:

• Bold Curiosity: We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible.
• Connected Clarity: We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale.
• Positive Encouragement: We want to make working with us the best part of someone’s day.
• Constant Impact: We believe in outcomes over outputs. We’re goal orientated, results driven and data-led.

The Role:

You will lead content strategy and optimisation projects across client accounts, working autonomously to turn business objectives and user needs into actionable content plans. The role blends content strategy, SEO, and UX thinking to ensure content is findable, usable, and commercially effective.

Content strategy:

• Develop and deliver content strategies informed by keyword research, audience insights, and user behaviour data.
• Clearly articulate the strategy to clients and team members, answering questions with confidence.
• Lead content ideation sessions and conduct campaign research as needed.
• Use data and user research to form hypotheses, identify user needs, and make evidence-based decisions.

Content production:

• Produce high-quality, user-focused content that is clear, accessible, and aligned with briefs and deadlines.
• Optimise on-page content and create flawless copy requiring minimal QA.
• Adapt tone of voice and brand guidelines for diverse audiences and verticals.
• Apply content standards and style guidelines consistently.

On-page optimisation:

• Conduct on-page deliverables to a high standard autonomously, including internal linking recommendations and content hierarchy improvements.
• Understand Google quality guidelines and take measures to avoid cannibalisation.

UX and content design:

• Apply user experience principles to improve how content is structured, navigated, and consumed.
• Evaluate information architecture, content hierarchy, and page structure to improve discoverability and usability.
• Use prototyping tools (e.g. Figma) to create, test, and communicate content solutions.
• Ensure accessibility by writing in plain language and designing content for users with assistive technologies.

SEO keyword research:

• Conduct independent keyword research, compile keyword lists, and confidently make recommendations to clients.
• Refine and QA keyword research against a content strategy, using it to inform content creation and page structure.

Process and collaboration:

• Adapt briefing and QA processes to suit each client.
• Present results and insights to cross-functional teams, encouraging collaboration across content, SEO, data, digital PR, and creative disciplines.
• Develop and implement content design processes and standards.

Commercial and client work:

• Apply commercial judgement to day-to-day work, helping maintain healthy margins by delivering efficiently.
• Track and articulate ROI, connecting content improvements to measurable business outcomes.
• Identify growth opportunities within existing accounts and contribute to pitch development.

Team contribution:

• Mentor junior team members through QA, actionable feedback, and knowledge sharing.
• Integrate AI tools into content workflows to improve efficiency and quality.
• Contribute to Brave Bison’s marketing activity and build external credibility in content strategy.

Essential:

• Experience in content strategy, content design, or UX writing within an agency or in-house digital team.
• Strong grasp of SEO fundamentals and how they connect to content and user experience.
• Proficiency with analytics, SEO & AI tools (e.g. GA4, GSC, Ahrefs, Screaming Frog, ChatGPT, Claude).
• Ability to work with complex data and translate it into clear strategic recommendations.
• Excellent communication skills, both written and in client-facing settings.
• A user-centred mindset and familiarity with accessibility best practices.

Desirable:

• Experience with Figma or similar prototyping tools.
• Familiarity with multilingual or multi-market content strategies.
• Understanding of information architecture and content modelling.
• Experience with contributing to new business and pitching.

What you’ll get:

We offer an attractive benefits package, including dynamic working, private medical insurance, income protection, Calm subscription, 25 days annual leave (increasing with tenure), Christmas closure, birthdays off, summer hours, online coaching and mental health support, remote working options, and performance reviews twice a year.

We’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and job applicants in the same way.