Head of Digital PR

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.

Our universe is made up of award-winning business arms Brave Bison, Engage, SocialChain and MTM. And we’re underpinned by leading marketing training practice, MiniMBA, as well as our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.

We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.

Our mission

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.

That’s why we make it our mission to capitalise on complexity for our clients—across consultancy, capability and execution—by crafting dynamic digital solutions that outpace tomorrow’s challenges.

Our values

We’re a proudly diverse business comprised of deep specialists across media, marketing, training and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.

Connected Clarity.

We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

Positive Encouragement.

We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.

We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft.

About

Brave Bison Performance

With over 20 years experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners and right tech to capitalise on complexity and supercharge their online growth.

By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.

The Role – 12 Month FTC, Maternity Cover

The Head of Digital PR leads and develops Brave Bison's Digital PR discipline, ensuring the agency delivers creatively bold, commercially effective and innovative Digital PR strategies across its client portfolio. Sitting within the organic performance practice, the role defines how off-site strategy supports organic discovery and increasingly shapes broader performance activity, including AI visibility and social discovery, ensuring the discipline evolves in line with changing search behaviour and Digital PR's growing role in earned presence within AI-driven environments.

This is a leadership role rather than a day-to-day delivery role. The Head of Digital PR sets the standard for what good looks like, develops the team's capabilities, ensures consistent strategic quality, and acts as the most senior escalation point for complex strategic challenges, growth opportunities and high-level client conversations. They also champion strong SEO and journalist thinking across the discipline, ensuring strategies achieve both media cut-through and tangible performance gains.

As maternity cover, this role also carries specific handover and continuity responsibilities — see below.

Key responsibilities:

Discipline leadership & standards

• Define and maintain Brave Bison's Digital PR proposition, framework and standards
• Ensure consistent strategic quality across all client accounts where Digital PR is delivered, keeping work commercially viable, innovative and aligned with best practice
• Act as the senior authority on Digital PR within the organic performance practice, and the senior escalation point for strategic issues or client concerns
• Provide guidance and oversight to consultants and associate directors leading client work, and support account leads in high-level client conversations requiring additional strategic authority
• Work with the other Heads of Department to establish excellence across Performance
• Lead and develop the Digital PR team, including line management of senior consultants and associate directors
• Support consultants and associate directors in delivering high-quality strategic work, providing mentorship, coaching and strategic input where needed
• Identify capability and tool gaps and develop training programmes or business cases to close them, ensuring the team builds expertise in AI search, multi-faceted Digital PR strategy and the media landscape
• Lead hiring, onboarding and capacity planning for Digital PR roles, working closely with the People, Resourcing and Client Service teams where needed

Search evolution, AI discovery & measurement

• Maintain expert-level understanding of Digital PR and off-site SEO, including the interplay between technical foundations, on-page strategy and citation building
• Champion a multi-faceted approach to Digital PR that combines off-site SEO and citation building with deep knowledge of the media landscape, keeping audience needs at the heart of every strategy
• Support the agency's thinking on how search is evolving through AI-driven discovery, AI Overviews and generative search environments, translating developments into practical guidance for the teamEnsure Digital PR strategies serve not only coverage and backlinks but AI citations and mentions, as relevant
• Work with SEO, Content Strategy and Data teams to develop measurement approaches that reflect evolving search behaviour
• Spearhead collaboration between traditional PR, social media and brand teams where relevant

Product and methodology development

• Develop and evolve Brave Bison's Digital PR frameworks and methodologies
• Build proprietary tools, approaches and products that differentiate the agency's offering
• Ensure the Digital PR discipline integrates effectively with SEO, traditional PR, social, paid media and data teams
• Continuously adapt the agency's approach to reflect industry developments and emerging technologies

Commercial and business development

• Support new business opportunities requiring senior Digital PR input, working closely with the growth team
• Review and approve Digital PR proposals, ensuring strategic quality and commercial viability
• Identify opportunities to expand Digital PR work across existing accounts
• Contribute to positioning Brave Bison as a leading authority in Digital PR and organic discovery, acting as the Digital PR figurehead for the agency and proactively supporting lead generation through Brave Bison marketing

Handover and continuity (maternity cover specific)

• Complete a structured handover with the incumbent ahead of their leave, covering live client strategies, escalation points and key relationships
• Maintain continuity of strategic direction, team leadership and client confidence throughout the cover period
• Keep clear documentation and status updates to support a smooth handover at the end of the contract

Skills and experience

• 8+ years of experience in Digital PR, SEO or organic performance roles, with demonstrated experience leading senior Digital PR specialists
• Deep expertise in off-site SEO, Digital PR and the media landscape, alongside technical foundations, on-page optimisation and content strategy
• Strong understanding of how search behaviour is evolving through AI-driven discovery and generative search
• Hands-on experience developing Digital PR strategies that support wider performance marketing activity, including collaboration with traditional PR and social teams
• Experience working in an agency or consultancy environment, with strong commercial awareness and experience supporting pitches or proposals
• Strong commercial awareness and experience supporting pitches and proposals.
• Exceptional communication skills and the ability to guide teams through complex strategic challenges
• Comfortable stepping into an established team and client relationships at pace, with the confidence to lead from day one of a fixed-term contract

What you’ll get

Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.

But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.

Then there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:

• Dynamic working: To keep that work-life harmony in check, we're flexible on where and when you work
• Private medical insurance: To keep you fighting fit and give you and your family peace of mind.
• Income protection: We know it feels good to be covered, just in case.
• Calm Subscription: Now more than ever, it’s important to mind your mind!
• 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure: No need to save holiday days for the Christmas closure period. It's on us!
• Birthdays off: One extra day to celebrate your big day
• Summer hours: Between June and Aug we finish at 15.00 every Friday.
• Online coaching and mental health support: Unlimited via OpenUp
• Remote Working: Work abroad for up to one month a year.
• Performance & Salary: Reviewed twice a year for everyone.

Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.

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