Freelance Social Media Ads Designer & Strategist in Slough

About Bravada: On-Demand Marketing is an independent digital marketing agency that supports high-end brands and ambitious businesses' growth with performance marketing (primarily Meta and Google Ads). We have a track record of scaling brands with our collaborative, uniquely honest, data-driven and transparent approach.

We are trusted by a number of established high-end brands including Fred Perry, Maharishi, Studio Nicholson, Rodial, Margaret Howell and Longchamp. Our portfolio also includes high-growth start-ups and scale-ups. This is a rare opportunity to join a rapidly growing company and be an instrumental part of the next stage of growth.

Our creative philosophy blends platform-native execution with rigorous testing and deep performance insight. We are looking for a performance-minded Creative Strategist & Editor who can transform client-supplied video and still assets into high-performing ads across Meta, TikTok and YouTube. This role sits at the intersection of creative strategy, video editing, static design and performance analysis, with a strong emphasis on conversion-optimised creative.

You will collaborate with our media buying team, advise clients on what creative they need, repurpose existing assets into scroll-stopping ads, and help drive structured creative testing frameworks. This is a freelance hybrid role working with a fast-paced team and premium brand portfolio.

• Creative Strategy & Shoots

• Review client video and still assets to identify repurposing opportunities
• Develop creative strategies aligned to paid social objectives
• Recommend new assets clients should produce (UGC, testimonials, unboxings, stills, product demos, etc.)
• Join client content shoots and help direct production for ad content
• Stay ahead of platform-native formats, trends and best practices
• Define creative concepts, angles, hooks and testing structures

• Edit raw footage into high-performing ads for Meta, TikTok and YouTube
• Write performance-driven scripts, voice over prompts, and structure narrative angles
• Build multiple variants (hooks, CTAs, pacing, overlays, UGC edits)
• Add captions, animations, social overlays and platform-specific elements
• Reformat content into vertical, square and horizontal formats

• Turn client photos into high-performance static ads
• Design multiple variations using platform-native layouts, text and CTA structures
• Create carousels, story frames and multi-image ads
• Build reusable static templates for rapid iteration
• Integrate social proof, reviews and benefit-led badge systems

• Support creative testing frameworks in partnership with media buyers
• Analyse creative performance across platforms
• Deliver insight reports and creative recommendations
• Inform future iterations with data-driven reasoning

• Work closely with account managers to align creative with account strategy
• Communicate clearly, confidently and proactively across teams
• Present creative recommendations directly to clients
• Provide monthly creative improvement plans

• Agency/ in house experience in a similar role
• Strong video editing experience (Premiere Pro, Final Cut, CapCut etc.)
• Ability to design high-performance static ads (Figma, Canva, Photoshop etc.)
• Understanding of how creative impacts CPC, CTR, CPA and ROAS
• Experience editing short-form content for paid social
• Ability to design platform-native static ad layouts
• Comfortable working with diverse, client-supplied asset libraries
• Foundational and executional understanding of Meta Ads buying

• Creative and data-driven
• Thinks naturally in hooks, angles and scroll-stoppers
• Fast, iterative and thrives in rapid-testing environments
• Clear and confident communicator with clients
• Deep understanding of Meta, TikTok and YouTube creative norms and trends
• Proactive, curious and always testing new ideas

• Curious with an obsession with learning especially around AI - you independently develop your skills, want to learn and bring new ideas to the team regularly
• Direct, confident, open, not afraid to ask questions and confident sharing your opinion
• Upfront, honest, able to admit your own mistakes and handle feedback
• A self-starter, a do-er who doesn’t need instructions and independently takes initiative, understanding priorities
• A solution seeker that can creatively overcome challenges as well as pick the right battles
• Team-player, ready to get your hands dirty with a variety of tasks - no job is too small or too big - You take ownership and accountability across all areas of the business
• Ability to quickly build rapport and trust with people and high emotional intelligence
• Have an entrepreneurial mindset with experience working in small, fast-paced businesses. Also understand how to grow a business and what it takes to succeed

Our flexible, autonomous work environment allows you to sharpen both performance and creative strategy skills across premium brands. You’ll work with a high-growth independent agency redefining what performance-driven creative looks like.

You will be a key contributor to frameworks that shape our next stage of creative and commercial growth, surrounded by a team focused on results, transparency and long-term brand building.

You’ll have the opportunity to be one of the early members of a high-growth independent agency based in London, changing the face of marketing with our proprietary data focused ‘Growth Pyramid’ approach to paid advertising. We‘ve increased our revenue and client base by over 400% from 2020 to 2025, and you will be a key part of our next stage of expansion.

• Results Focus & Accountability - We focus on growth, outputs and results and ask ourselves is this the best I can do?
• Trust & Transparency - We are upfront and honest, we communicate the wins and losses.
• Learning & Collaboration - We focus on training to give you the tools to build your curiosity, innovate and challenge.
• Long term mentality - We have lasting partnerships with our clients and make decisions that help to build our client’s brands and our team. Quick wins are never implemented at the expense of the long term approach.
• Authenticity - Be yourself we celebrate diversity and our ways of working are flexible and bespoke.