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- Tasks: Create eye-catching social media ads and develop innovative strategies for high-end brands.
- Company: Join a fast-growing digital marketing agency with a focus on performance and creativity.
- Benefits: Flexible work environment, opportunity to learn, and be part of a dynamic team.
- Why this job: Shape the future of performance-driven creative while working with premium brands.
- Qualifications: Experience in video editing and designing high-performance ads is essential.
- Other info: Be part of a team that values transparency, collaboration, and long-term growth.
The predicted salary is between 30000 - 50000 £ per year.
About Bravada: On-Demand Marketing is an independent digital marketing agency that supports high-end brands and ambitious businesses' growth with performance marketing (primarily Meta and Google Ads). We have a track record of scaling brands with our collaborative, uniquely honest, data-driven and transparent approach.
We are trusted by a number of established high-end brands including Fred Perry, Maharishi, Studio Nicholson, Rodial, Margaret Howell and Longchamp. Our portfolio also includes high-growth start-ups and scale-ups. This is a rare opportunity to join a rapidly growing company and be an instrumental part of the next stage of growth.
Our creative philosophy blends platform-native execution with rigorous testing and deep performance insight. We are looking for a performance-minded Creative Strategist & Editor who can transform client-supplied video and still assets into high-performing ads across Meta, TikTok and YouTube. This role sits at the intersection of creative strategy, video editing, static design and performance analysis, with a strong emphasis on conversion-optimised creative.
You will collaborate with our media buying team, advise clients on what creative they need, repurpose existing assets into scroll-stopping ads, and help drive structured creative testing frameworks. This is a freelance hybrid role working with a fast-paced team and premium brand portfolio.
Key Responsibilities- Creative Strategy & Shoots
- Review client video and still assets to identify repurposing opportunities
- Develop creative strategies aligned to paid social objectives
- Recommend new assets clients should produce (UGC, testimonials, unboxings, stills, product demos, etc.)
- Join client content shoots and help direct production for ad content
- Stay ahead of platform-native formats, trends and best practices
- Define creative concepts, angles, hooks and testing structures
- Video Editing
- Edit raw footage into high-performing ads for Meta, TikTok and YouTube
- Write performance-driven scripts, voice over prompts, and structure narrative angles
- Build multiple variants (hooks, CTAs, pacing, overlays, UGC edits)
- Add captions, animations, social overlays and platform-specific elements
- Reformat content into vertical, square and horizontal formats
- Static Creative Editing
- Turn client photos into high-performance static ads
- Design multiple variations using platform-native layouts, text and CTA structures
- Create carousels, story frames and multi-image ads
- Build reusable static templates for rapid iteration
- Integrate social proof, reviews and benefit-led badge systems
- Creative Testing & Insights
- Support creative testing frameworks in partnership with media buyers
- Analyse creative performance across platforms
- Deliver insight reports and creative recommendations
- Inform future iterations with data-driven reasoning
- Collaboration
- Work closely with account managers to align creative with account strategy
- Communicate clearly, confidently and proactively across teams
- Present creative recommendations directly to clients
- Provide monthly creative improvement plans
- Agency/ in house experience in a similar role
- Strong video editing experience (Premiere Pro, Final Cut, CapCut etc.)
- Ability to design high-performance static ads (Figma, Canva, Photoshop etc.)
- Understanding of how creative impacts CPC, CTR, CPA and ROAS
- Experience editing short-form content for paid social
- Ability to design platform-native static ad layouts
- Comfortable working with diverse, client-supplied asset libraries
- Foundational and executional understanding of Meta Ads buying
- Creative and data-driven
- Thinks naturally in hooks, angles and scroll-stoppers
- Fast, iterative and thrives in rapid-testing environments
- Clear and confident communicator with clients
- Deep understanding of Meta, TikTok and YouTube creative norms and trends
- Proactive, curious and always testing new ideas
- Curious with an obsession with learning especially around AI - you independently develop your skills, want to learn and bring new ideas to the team regularly
- Direct, confident, open, not afraid to ask questions and confident sharing your opinion
- Upfront, honest, able to admit your own mistakes and handle feedback
- A self-starter, a do-er who doesn’t need instructions and independently takes initiative, understanding priorities
- A solution seeker that can creatively overcome challenges as well as pick the right battles
- Team-player, ready to get your hands dirty with a variety of tasks - no job is too small or too big - You take ownership and accountability across all areas of the business
- Ability to quickly build rapport and trust with people and high emotional intelligence
- Have an entrepreneurial mindset with experience working in small, fast-paced businesses. Also understand how to grow a business and what it takes to succeed
Our flexible, autonomous work environment allows you to sharpen both performance and creative strategy skills across premium brands. You’ll work with a high-growth independent agency redefining what performance-driven creative looks like.
You will be a key contributor to frameworks that shape our next stage of creative and commercial growth, surrounded by a team focused on results, transparency and long-term brand building.
You’ll have the opportunity to be one of the early members of a high-growth independent agency based in London, changing the face of marketing with our proprietary data focused ‘Growth Pyramid’ approach to paid advertising. We‘ve increased our revenue and client base by over 400% from 2020 to 2025, and you will be a key part of our next stage of expansion.
Our Values- Results Focus & Accountability - We focus on growth, outputs and results and ask ourselves is this the best I can do?
- Trust & Transparency - We are upfront and honest, we communicate the wins and losses.
- Learning & Collaboration - We focus on training to give you the tools to build your curiosity, innovate and challenge.
- Long term mentality - We have lasting partnerships with our clients and make decisions that help to build our client’s brands and our team. Quick wins are never implemented at the expense of the long term approach.
- Authenticity - Be yourself we celebrate diversity and our ways of working are flexible and bespoke.
Freelance Social Media Ads Designer & Strategist in London employer: Bravada: On-Demand Marketing
Contact Detail:
Bravada: On-Demand Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Social Media Ads Designer & Strategist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential clients or collaborators on social media. You never know who might have the perfect opportunity for you!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially those high-performing ads you've designed. Use platforms like Behance or even your own website to showcase your creativity and strategic thinking. Remember, visuals speak louder than words!
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in social media advertising and creative strategies. Follow industry leaders, read blogs, and watch webinars. This knowledge will not only help you in interviews but also show potential clients that you're on top of your game.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who are eager to join our team. Make sure to tailor your application to highlight how your skills align with our values and the role. Let’s make magic happen together!
We think you need these skills to ace Freelance Social Media Ads Designer & Strategist in London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can create scroll-stopping ads, so make sure your application stands out!
Tailor Your Experience: Make sure to highlight your relevant experience in video editing and ad design. We want to see how your skills align with our needs, so don’t be shy about sharing specific examples of your past work that demonstrate your ability to drive performance.
Be Data-Driven: Since we value a data-driven approach, include any metrics or results from your previous campaigns. Show us how your creative strategies have led to improved CPC, CTR, or ROAS. Numbers speak volumes, so let them do the talking!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re proactive, which is exactly what we love to see!
How to prepare for a job interview at Bravada: On-Demand Marketing
✨Know Your Creative Stuff
Before the interview, brush up on your knowledge of creative strategies and video editing tools. Be ready to discuss how you've transformed assets into high-performing ads in the past. Bring examples of your work that showcase your ability to create scroll-stopping content.
✨Understand the Brand
Research Bravada and their high-end clients. Familiarise yourself with their portfolio and the types of campaigns they've run. This will help you tailor your responses and show that you're genuinely interested in contributing to their growth.
✨Show Off Your Data Skills
Since this role emphasises performance analysis, be prepared to talk about how you've used data to inform your creative decisions. Share specific metrics or results from previous campaigns to demonstrate your understanding of CPC, CTR, CPA, and ROAS.
✨Be Ready to Collaborate
Bravada values teamwork, so highlight your experience working with diverse teams. Prepare examples of how you've collaborated with media buyers or account managers to align creative strategies with overall objectives. Show that you're a team player who can communicate effectively across departments.
