At a Glance
- Tasks: Lead AI SEO strategies and optimise client websites for emerging search technologies.
- Company: Join Bravada, a fast-growing digital marketing agency with high-end clients.
- Benefits: Flexible freelance role, fully remote work, and opportunity to shape AI-driven services.
- Other info: Collaborative environment focused on learning, growth, and transparency.
- Why this job: Be at the forefront of AI search innovation and make a real impact in digital marketing.
- Qualifications: 3+ years in SEO or AI search, with experience in tools like ChatGPT and Google SGE.
The predicted salary is between 30000 - 50000 £ per year.
About Bravada
Bravada: On-Demand Marketing is an independent digital marketing agency that supports high-end brands and ambitious businesses' growth with performance marketing (primarily Meta and Google Ads). We have a track record of scaling brands with our collaborative, uniquely honest, data-driven and transparent approach. We are trusted by a number of established high-end brands including Fred Perry, Maharishi, Studio Nicholson, Rodial, Margaret Howell and Longchamp. Our portfolio also includes high-growth start-ups and scale-ups. This is a rare opportunity to join a rapidly growing company and be an instrumental part of the next stage of growth.
This is a unique opportunity to join a rapidly growing agency and be instrumental in building out our AI Search & SEO offering as we evolve to help brands win in emerging search ecosystems.
About the Job
We are looking for a highly skilled Freelance GEO / AI SEO Consultant who can help us build, refine and deliver our next-generation AI search services. You will audit clients’ readiness for AI search, develop and implement strategies for optimising across search engines, LLMs, Reddit, content ecosystems and technical SEO foundations. You will work closely with the founder and Bravada team to establish our frameworks, support client audits, streamline internal processes using AI, and collaborate with our content and web development teams to improve both efficiency and client service delivery. This role is ideal for someone who is deeply embedded in the latest SEO and AI-search trends, with proven experience using tools like ChatGPT, Gemini, Claude and emerging AI-driven search features. This position is a freelance role (approximately 2-3 days per week) and can be fully remote.
Key Responsibilities
- Audits, AI Search & SEO Strategy
- Lead AI Search Readiness Audits across client websites and content ecosystems
- Conduct technical AI SEO audits (site health, indexation, schema, internal linking, performance)
- Build and implement multi-layered AI search strategies spanning:
- AI-driven SEO including AI-assisted content briefs, keyword intelligence and SERP/LLM-response optimisation.
- GEO (Generative Engine Optimisation) across ChatGPT, Perplexity, Google SGE etc including LLM optimisation, entity-first content, and semantic structuring
- Reddit, Quora and forum-based optimisation
- Classic SEO (on-page, off-page, technical)
- AI-enhanced blog writing, topic mapping and content clustering
- Content Development & Execution
- Oversee production and generation of SEO-driven and LLM-optimised content including blogs, guides, Reddit posts and knowledge articles.
- Work with freelancers and Bravada content leads to implementing recommendations.
- Ensure all content is aligned with brand tone, authority and performance goals.
- Technical AI SEO Ownership
- Provide actionable technical recommendations to developers and external teams.
- Work with developers to ensure smooth implementation and track progress.
- Implement technical AI SEO on websites in instances where there are no developers
- Implement AI SEO and GEO on our website and content
- AI-Driven Internal Efficiency & Client Service Optimisation
- Identify opportunities to streamline internal workflows using AI tools and automation
- Support the development of AI-powered systems for reporting, insights, competitor analysis and content workflows.
- Build repeatable SOPs, templates and frameworks to improve operational efficiency across the Bravada team.
- Enhance client service delivery using AI, including improved turnaround times, sophisticated insights, scalable content generation and automated audit processes.
- Collaborate with leadership to develop an internal “AI-first” methodology usable across SEO, paid media, strategy and client communication.
- Cross-Functional Collaboration
- Partner with the AI Expert and team to define Bravada’s AI Search and AI Operations frameworks.
- Support new business pitches with insights, audits and strategic input.
- Present search opportunities, insights and monthly updates in clear, client-friendly formats.
- Data, Insights & Reporting
- Analyse data from Rankscale, Search Console, GA4, SEO platforms and AI tools to shape strategy.
- Build clear and insightful reports, dashboards and research for clients and internal use.
Experience & Knowledge Required
- Core Requirements
- Minimum 3 years SEO or AI search experience, ideally within an agency or multi-brand environment.
- Deep understanding of AI search including:
- ChatGPT and GPT-optimised content
- Google SGE / AI Overviews, Perplexity, Bing AI and LLM search engines
- Entity and semantic SEO
- Experience crafting and implementing:
- Technical SEO / AI Search audits
- Content strategy and production
- Reddit/community SEO tactics
- Multi-site or enterprise SEO roadmaps
- Web development experience - implementing SEO and GEO optimisations across Shopify and Wordpress.
- Experience using AI search audit software such as RankScale and emerging LLM visibility tools.
- Ability to work collaboratively with content and development teams.
- Experience using AI to streamline workflows and improve operational efficiency (preferred).
- AI audit platforms, LLM analysis tools and GEO software.
- Search Console, GA4, Screaming Frog, Ahrefs/SEMrush.
- Skilled in LLM prompting for SEO including content generation, optimisation and entity mapping.
- Technical understanding of Shopify and/or WordPress SEO best practices.
- Curious with an obsession with learning especially around AI - you independently develop your skills, want to learn and bring new ideas to the team regularly
- Direct, confident, open, not afraid to ask questions and confident sharing your opinion
- Upfront, honest, able to admit your own mistakes and handle feedback
- A self-starter, a do-er who doesn’t need instructions and independently takes initiative, understanding priorities
- A solution seeker that can creatively overcome challenges as well as pick the right battles
- Team-player, ready to get your hands dirty with a variety of tasks - no job is too small or too big - You take ownership and accountability across all areas of the business
- Ability to quickly build rapport and trust with people and high emotional intelligence
- Have an entrepreneurial mindset with experience working in small, fast-paced businesses. Also understand how to grow a business and what it takes to succeed
- Our flexible, start-up environment will allow you to deepen your expertise at the cutting edge of AI search. You will play a key role in building a high-growth function inside an established and rapidly scaling agency.
- You’ll have the opportunity to be one of the early members of a high-growth independent agency based in London, changing the face of marketing with our proprietary data focused ‘Growth Pyramid’ approach to paid advertising. We’ve increased our revenue and client base by over 400% from 2020 to 2025, and you will be a key part of our next stage of expansion.
- Results Focus & Accountability - We focus on growth, outputs and results and ask ourselves is this the best I can do?
- Trust & Transparency - We are upfront and honest, we communicate the wins and losses.
- Learning & Collaboration - We focus on training to give you the tools to build your curiosity, innovate and challenge.
- Long term mentality - We have lasting partnerships with our clients and make decisions that help to build our client’s brands and our team. Quick wins are never implemented at the expense of the long term approach.
- Authenticity - Be yourself we celebrate diversity and our ways of working are flexible and bespoke.
Tools & Technical Skills
Who You Are
Why Work With Us
Our Values
Freelance GEO / AI SEO Consultant in London employer: Bravada: On-Demand Marketing
Bravada: On-Demand Marketing is an exceptional employer that fosters a flexible, start-up environment where you can deepen your expertise in AI search while being part of a rapidly growing agency based in London. With a strong focus on results, transparency, and collaboration, employees are encouraged to innovate and develop their skills, making it an ideal place for those seeking meaningful and rewarding work in the digital marketing space. Join us to play a pivotal role in shaping the future of marketing with our unique data-driven approach and enjoy the benefits of being part of a high-growth team that values authenticity and long-term partnerships.
Contact Details:
Bravada: On-Demand Marketing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Freelance GEO / AI SEO Consultant in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelance GEO / AI SEO Consultant in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Bravada: On-Demand Marketing.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Bravada: On-Demand Marketing and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance GEO / AI SEO Consultant at Bravada: On-Demand Marketing.
How to prepare for a job interview at Bravada: On-Demand Marketing
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Bravada: On-Demand Marketing.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Bravada: On-Demand Marketing. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Bravada: On-Demand Marketing.
