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- Tasks: Create eye-catching social media ads and develop innovative strategies for high-end brands.
- Company: Join Bravada, a fast-growing digital marketing agency with a focus on performance.
- Benefits: Flexible work environment, opportunity to learn, and be part of a dynamic team.
- Why this job: Shape the future of creative marketing while working with premium brands.
- Qualifications: Experience in video editing and designing high-performance ads is essential.
- Other info: Be part of a rapidly expanding agency with a strong focus on results and collaboration.
The predicted salary is between 30000 - 50000 £ per year.
About Bravada
Bravada: On-Demand Marketing is an independent digital marketing agency that supports high-end brands and ambitious businesses' growth with performance marketing (primarily Meta and Google Ads). We have a track record of scaling brands with our collaborative, uniquely honest, data-driven and transparent approach. We are trusted by a number of established high-end brands including Fred Perry, Maharishi, Studio Nicholson, Rodial, Margaret Howell and Longchamp. Our portfolio also includes high-growth start-ups and scale-ups. This is a rare opportunity to join a rapidly growing company and be an instrumental part of the next stage of growth.
Our creative philosophy blends platform-native execution with rigorous testing and deep performance insight. This is a rare opportunity to join a rapidly growing team shaping the future of performance creative.
About the Job
We are looking for a performance-minded Creative Strategist & Editor who can transform client-supplied video and still assets into high-performing ads across Meta, TikTok and YouTube. This role sits at the intersection of creative strategy, video editing, static design and performance analysis, with a strong emphasis on conversion-optimised creative. You will collaborate with our media buying team, advise clients on what creative they need, repurpose existing assets into scroll-stopping ads, and help drive structured creative testing frameworks. This is a freelance hybrid role working with a fast-paced team and premium brand portfolio.
Key Responsibilities
- Creative Strategy & Shoots
- Review client video and still assets to identify repurposing opportunities
- Develop creative strategies aligned to paid social objectives
- Recommend new assets clients should produce (UGC, testimonials, unboxings, stills, product demos, etc.)
- Join client content shoots and help direct production for ad content
- Stay ahead of platform-native formats, trends and best practices
- Define creative concepts, angles, hooks and testing structures
- Video Editing
- Edit raw footage into high-performing ads for Meta, TikTok and YouTube
- Write performance-driven scripts, voice over prompts, and structure narrative angles
- Build multiple variants (hooks, CTAs, pacing, overlays, UGC edits)
- Add captions, animations, social overlays and platform-specific elements
- Reformat content into vertical, square and horizontal formats
- Static Creative Editing
- Turn client photos into high-performance static ads
- Design multiple variations using platform-native layouts, text and CTA structures
- Create carousels, story frames and multi-image ads
- Build reusable static templates for rapid iteration
- Integrate social proof, reviews and benefit-led badge systems
- Creative Testing & Insights
- Support creative testing frameworks in partnership with media buyers
- Analyse creative performance across platforms
- Deliver insight reports and creative recommendations
- Inform future iterations with data-driven reasoning
- Collaboration
- Work closely with account managers to align creative with account strategy
- Communicate clearly, confidently and proactively across teams
- Present creative recommendations directly to clients
- Provide monthly creative improvement plans
Experience & Skills
- Agency/ in house experience in a similar role
- Strong video editing experience (Premiere Pro, Final Cut, CapCut etc.)
- Ability to design high-performance static ads (Figma, Canva, Photoshop etc.)
- Understanding of how creative impacts CPC, CTR, CPA and ROAS
- Experience editing short-form content for paid social
- Ability to design platform-native static ad layouts
- Comfortable working with diverse, client-supplied asset libraries
- Foundational and executional understanding of Meta Ads buying
Attributes
- Creative and data-driven
- Thinks naturally in hooks, angles and scroll-stoppers
- Fast, iterative and thrives in rapid-testing environments
- Clear and confident communicator with clients
- Deep understanding of Meta, TikTok and YouTube creative norms and trends
- Proactive, curious and always testing new ideas
Who You Are
- Curious with an obsession with learning especially around AI - you independently develop your skills, want to learn and bring new ideas to the team regularly
- Direct, confident, open, not afraid to ask questions and confident sharing your opinion
- Upfront, honest, able to admit your own mistakes and handle feedback
- A self-starter, a do-er who doesn’t need instructions and independently takes initiative, understanding priorities
- A solution seeker that can creatively overcome challenges as well as pick the right battles
- Team-player, ready to get your hands dirty with a variety of tasks - no job is too small or too big - You take ownership and accountability across all areas of the business
- Ability to quickly build rapport and trust with people and high emotional intelligence
- Have an entrepreneurial mindset with experience working in small, fast-paced businesses. Also understand how to grow a business and what it takes to succeed
Why Work With Us
Our flexible, autonomous work environment allows you to sharpen both performance and creative strategy skills across premium brands. You’ll work with a high-growth independent agency redefining what performance-driven creative looks like. You will be a key contributor to frameworks that shape our next stage of creative and commercial growth, surrounded by a team focused on results, transparency and long-term brand building. You’ll have the opportunity to be one of the early members of a high-growth independent agency based in London, changing the face of marketing with our proprietary data focused ‘Growth Pyramid’ approach to paid advertising. We’ve increased our revenue and client base by over 400% from 2020 to 2025, and you will be a key part of our next stage of expansion.
Our Values
- Results Focus & Accountability - We focus on growth, outputs and results and ask ourselves is this the best I can do?
- Trust & Transparency - We are upfront and honest, we communicate the wins and losses.
- Learning & Collaboration - We focus on training to give you the tools to build your curiosity, innovate and challenge.
- Long term mentality - We have lasting partnerships with our clients and make decisions that help to build our client’s brands and our team. Quick wins are never implemented at the expense of the long term approach.
- Authenticity - Be yourself we celebrate diversity and our ways of working are flexible and bespoke.
Freelance Social Media Ads Designer & Strategist in City of London employer: Bravada: On-Demand Marketing
Contact Detail:
Bravada: On-Demand Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance Social Media Ads Designer & Strategist in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential clients or collaborators on social media. You never know who might need your skills!
✨Tip Number 2
Show off your work! Create a killer portfolio that highlights your best projects. Use platforms like Behance or even your own website to showcase your designs and strategies. Make it easy for potential clients to see what you can do!
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in social media advertising. Follow industry leaders, read blogs, and watch tutorials. The more you know, the better you can pitch your ideas to clients and stand out from the crowd.
✨Tip Number 4
Apply through our website! We love seeing fresh talent, so don’t hesitate to submit your application directly. Tailor your approach to show how you can contribute to our unique, data-driven strategy. Let’s grow together!
We think you need these skills to ace Freelance Social Media Ads Designer & Strategist in City of London
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, this role is all about performance-driven creative, so make sure your application reflects that.
Tailor Your Experience: Make sure to highlight your relevant experience in social media ads design and strategy. Be specific about the tools you've used, like Premiere Pro or Figma, and how you've driven results in past roles. We want to see how you can bring value to our team!
Be Data-Driven: Since we're all about performance marketing, include any metrics or data that demonstrate your success in previous projects. Whether it's improving CPC or CTR, showing us the numbers will help us understand your impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Bravada: On-Demand Marketing
✨Know Your Platforms
Familiarise yourself with the latest trends and best practices on Meta, TikTok, and YouTube. Be ready to discuss how you can leverage these platforms for high-performing ads, as this will show your understanding of the role and its requirements.
✨Showcase Your Creative Process
Prepare to walk through your creative strategy and editing process. Bring examples of your previous work that highlight your ability to transform client assets into engaging ads. This will demonstrate your hands-on experience and creative thinking.
✨Data-Driven Mindset
Be prepared to discuss how you analyse creative performance and use data to inform your decisions. Highlight any past experiences where your insights led to improved ad performance, as this aligns with the agency's focus on results and accountability.
✨Collaborative Spirit
Emphasise your ability to work closely with teams, especially media buyers and account managers. Share examples of how you've successfully collaborated in the past, as this role requires strong communication and teamwork skills.