At a Glance
- Tasks: Lead SEO strategies to ensure our content shines and gets discovered.
- Company: Join a dynamic B2B SaaS company with a focus on innovation.
- Benefits: Enjoy competitive pay, flexible work options, and growth opportunities.
- Other info: Collaborative environment with a focus on AI-driven solutions.
- Why this job: Make a real impact by connecting audiences with valuable content.
- Qualifications: 5+ years in SEO with a knack for content strategy and analytics.
The predicted salary is between 50000 - 60000 £ per year.
The role involves ensuring our content gets found for B2B SaaS brands with large, content-rich websites across multiple languages and markets. This position connects what our audiences are searching for with what we publish – planning content, optimising what's already live, and working with teams across the business to make it happen. It is a content-first SEO role in a team that uses AI extensively across the workflow.
You will sit within the Growth Marketing team, report to the SEO/GEO Lead, and work closely with Content, Product Marketing, web, and Design. The role covers all three brands and involves coordinating with Field Marketing teams in local markets.
Duties and responsibilities:- Own the keyword and content opportunity landscape across all three brands
- Plan content production using AI-assisted tools – from generating and refining content to getting it published
- Review and optimise existing content: what to refresh, consolidate, or retire
- Work with Product Marketing to position product and solution pages for search
- Collaborate with Design and the web team on page structure and UX decisions that affect visibility
- Coordinate with Field Marketing teams to align local content strategies with the broader plan
- Manage internal linking across all sites
- Track performance and turn the data into clear next steps
- Help shape the team's SEO and GEO content strategy as AI-driven search evolves
- Build relationships across the organisation to get recommendations moving
- Five or more years in SEO, with a focus on content strategy and on-page optimisation
- Experience with large, content-heavy websites
- A track record of working with content and marketing teams – shaping editorial plans, creating briefs, and influencing what gets published
- Strong analytical skills – comfortable with Google Search Console and analytics platforms
SEO Manager in London employer: Brandwatch
As an SEO Manager at our innovative B2B SaaS company, you'll thrive in a dynamic work culture that prioritises collaboration and creativity. We offer extensive employee growth opportunities, including access to cutting-edge AI tools and a supportive environment where your contributions directly impact our content strategy across multiple brands. Located in a vibrant area, we provide a unique chance to work with diverse teams while enjoying a flexible work-life balance and a commitment to professional development.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Brandwatch and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Brandwatch are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Brandwatch on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Brandwatch. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Brandwatch. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Brandwatch:Show us that you’ve done your homework! In your application, briefly mention what you admire about Brandwatch’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Brandwatch
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Brandwatch will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Brandwatch, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
