Field Marketing Manager in London

The Role

As the Field Marketing Manager, you will activate trade and owned events and create and manage B2B lead generation campaigns to drive high-quality leads for our sales team. You will contribute to the EMEA marketing strategy and will be involved in the planning and execution of content and messaging to drive growth and demand for Cision across all our solutions in the EMEA region.

Duties and Responsibilities

• Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments.
• Work closely with our EMEA sales team and forge strong communication and processes between teams.
• Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities.
• Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions.
• Plan and execute digital marketing strategy collaboratively with other parts of the marketing organisation.
• Develop and execute a strategy that optimises marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.
• Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.

Essential Skills and Experience

• BA/BS degree, preferably in marketing, PR or business.
• At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel.
• Experience with A/B testing, inbound and outbound marketing tactics.
• Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads.
• Deep understanding of how to manage and optimise the lead handoff from marketing to sales.
• Demonstrated success working in a collaborative, cross-team capacity—both internally and externally.
• Experience in the software industry sector, highly desirable.
• Demonstrated track record of generating innovative content and campaigns that exceed target goals.
• Strong written and verbal communication skills.
• Knowledge of AEM, Eloqua and SFDC (or similar).
• Strong attention to detail, accuracy and creative skills.
• Strong understanding of B2B event planning and management.

What We Offer

• Life Assurance
• Private Medical Insurance (For directors and above only)
• Cycle to Work
• Discounted Dining
• Virtual GP
• Employee Assistance Programme (EAP)
• Eye Care Test
• Cision Global Charitable Giving Program

Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion are vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.

Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.

Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us.