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For Companies At a Glance
- Tasks: Create and manage B2B lead generation campaigns and activate events.
- Company: Join Cision, a leader in marketing innovation and inclusivity.
- Benefits: Enjoy life assurance, private medical insurance, and employee assistance programmes.
- Other info: Be part of a diverse culture that values authenticity and innovation.
- Why this job: Make an impact in a dynamic team driving growth across EMEA.
- Qualifications: 3+ years in B2B marketing with event and content marketing experience.
The predicted salary is between 45000 - 55000 ÂŁ per year.
The Role
As the Field Marketing Manager, you will activate trade and owned events and create and manage B2B lead generation campaigns to drive high-quality leads for our sales team. You will contribute to the EMEA marketing strategy and will be involved in the planning and execution of content and messaging to drive growth and demand for Cision across all our solutions in the EMEA region.
Duties and Responsibilities
- Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments.
- Work closely with our EMEA sales team and forge strong communication and processes between teams.
- Execute regional field marketing campaigns including trade shows, owned events, email campaigns, direct marketing, webinars, and other lead generation activities.
- Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions.
- Plan and execute digital marketing strategy collaboratively with other parts of the marketing organisation.
- Develop and execute a strategy that optimises marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.
- Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.
Essential Skills and Experience
- BA/BS degree, preferably in marketing, PR or business.
- At least 3 years of marketing experience, preferably in B2B marketing including specific experience with event marketing, content marketing, multi-touch campaigns, demand generation, and multi-channel.
- Experience with A/B testing, inbound and outbound marketing tactics.
- Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads.
- Deep understanding of how to manage and optimise the lead handoff from marketing to sales.
- Demonstrated success working in a collaborative, cross-team capacity—both internally and externally.
- Experience with programs and tactics such as email, webinars, digital, social, paid and content partnerships.
- Experience in the software industry sector is highly desirable.
- Demonstrated track record of generating innovative content and campaigns that exceed target goals.
- Strong written and verbal communication skills.
- Knowledge of AEM, Eloqua and SFDC (or similar).
- Strong attention to detail, accuracy and creative skills.
- Strong understanding of B2B event planning and management.
What We Offer
- Life Assurance
- Private Medical Insurance (For directors and above only)
- Cycle to Work
- Discounted Dining
- Virtual GP
- Employee Assistance Programme (EAP)
- Eye Care Test
- Cision Global Charitable Giving Program
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion are vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com. Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses. Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com.
Field Marketing Manager employer: Brandwatch
Contact Detail:
Brandwatch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Field Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. Use data to highlight how you've driven leads and revenue. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Don’t just apply—follow up! After submitting your application through our website, drop a quick email to the hiring manager expressing your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by researching the company’s marketing strategies. Be ready to discuss how you can contribute to their EMEA goals. Tailor your answers to show you understand their needs and how you can help drive growth.
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Show Your Experience: Make sure to highlight your experience in demand generation and B2B marketing. We want to see how you've activated events and managed campaigns, so don’t hold back on the details!
Tailor Your Application: Customise your CV and cover letter to reflect the skills and experiences mentioned in the job description. We love seeing candidates who take the time to align their application with what we’re looking for.
Be Creative: Since this role involves content creation, let your creativity shine through in your application. Use engaging language and showcase any innovative campaigns you’ve worked on that exceeded targets.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Brandwatch
✨Know Your Demand Generation Inside Out
Make sure you brush up on your demand generation marketing knowledge. Be ready to discuss specific campaigns you've executed, the results they achieved, and how they contributed to pipeline creation. This will show that you understand the role and can hit the ground running.
✨Showcase Your Collaboration Skills
Since this role involves working closely with sales teams, prepare examples of how you've successfully collaborated in the past. Highlight any processes you've improved or communication strategies you've implemented to ensure smooth lead handoffs.
✨Be Data-Driven
Cision values data-driven decision-making, so come prepared to discuss how you've measured campaign effectiveness in previous roles. Talk about specific metrics you've tracked, like MQLs and SQLs, and how you've adjusted strategies based on your findings.
✨Demonstrate Your Event Marketing Expertise
As a Field Marketing Manager, you'll be executing various events. Share your experience with event planning and management, including any challenges you've faced and how you overcame them. This will demonstrate your ability to handle the responsibilities of the role effectively.