At a Glance
- Tasks: Lead the Experiential team and manage client relationships while driving growth.
- Company: brandformula is a strategic marketing agency focused on impactful brand experiences.
- Benefits: Enjoy hybrid work, travel opportunities, and a supportive team culture.
- Other info: This is a 13-month fixed-term contract covering maternity leave.
- Why this job: Shape innovative projects across Europe and develop your leadership skills in a dynamic environment.
- Qualifications: 8+ years in experiential marketing with strong client and team management experience required.
The predicted salary is between 43200 - 72000 € per year.
Job Title: Experiential – Account Director Location: Hybrid (UK-based with travel across UK & Europe) Reporting To: Head of Client Services and the Chief Experiential Officer Contract Type: 13 month FTC – Mat Leave CoverAbout brandformulabrandformula is a strategic marketing agency that brings brands to life through impactful, insight-led experiences across events, exhibitions, and activations. We work with ambitious brands in the financial services sector, delivering bold creative thinking and flawless execution.We are now looking for a confident, commercially driven Account Director – Experiential to lead our growing team, shape strategic direction, and deliver standout experiences across the UK and Europe.The RoleAs the Experiential – Account Director, you'll oversee the day-to-day management of the Experiential team while driving growth, ensuring operational excellence, and acting as a senior client lead. Reporting into the Head of Client Services and the Chief Experiential Officer, you will work strategically across the agency, helping to integrate experiential thinking into broader client solutions and collaborating with other departments on upsell and cross-sell opportunities.This is a role for a strong leader who is not only strategically minded but also comfortable making confident decisions, leading from the front, and mentoring others.Key ResponsibilitiesLead and manage the Experiential team (3 direct reports), providing daily support, development, and performance oversightBe the key client contact for dedicated accounts, while supporting wider relationship management across all experiential projectsDrive sales and growth within the Experiential function, identifying new opportunities and leading cross-agency upsell initiativesOversee and manage end-to-end project delivery, from client brief through to final executionConfidently pitch and present to senior stakeholders, articulating strategic thinking and creative directionMaintain regular reporting and performance metrics, providing insight to the Executive Director and wider leadership teamWork closely with suppliers, ensuring timely delivery, cost management, and creative integrityCollaborate with exhibition designers and builders, demonstrating a solid understanding of materials, build methods, finishes, costs, and technical languageEnsure full financial oversight of the team's work, including budget creation, estimate development, invoicing and reconciliationChampion innovation within the team – identifying fresh formats, technologies, and experiential trendsSupport team development – act as a mentor, provide training and advice, and create an environment for growth and learningTravel as required across the UK and Europe to oversee live event delivery (including occasional weekend travel during peak periods)What You'll BringA minimum of 8 years' experience in experiential marketing, events, or exhibitionsStrong background in managing both client relationships and internal teamsProven experience in cross-functional collaboration and growing business through upsellingA confident, strategic mindset – not afraid to make big decisions or challenge the status quoDeep understanding of exhibition build processes, with fluency in materials, finishes, and build costsSkilled in supplier and budget management, with strong commercial acumenProficient in Microsoft 365, particularly Excel and CanvaExcellent presentation, communication, and stakeholder engagement skillsAbility to work at pace, meet tight deadlines, and manage multiple workstreams effectivelyPassionate about delivering industry-leading experiences and supporting team developmentWhy Join brandformula?At brandformula, you'll be part of a collaborative, ambitious, and supportive team that's passionate about creating exceptional work. You'll have the autonomy to shape ideas, drive growth, and lead exciting projects across Europe and beyond.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionSales and Business DevelopmentIndustriesMarketing ServicesReferrals increase your chances of interviewing at brandformula by 2xGet notified about new Account Director jobs in London, England, United Kingdom.Global Account Director - Global Business Solutions - LondonLondon, England, United Kingdom 3 weeks agoGlobal Account Director, Beauty - Global Accounts - ParisLondon, England, United Kingdom 4 weeks agoGlobal Account Director, CPG - Global Accounts - LondonLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 month agoSenior Account Director - Large Customer International (UKI) - LinkedIn Marketing SolutionsLondon, England, United Kingdom 5 days agoUK Country Manager & Sr Director of Corporate SalesLondon, England, United Kingdom 4 days agoUK Country Manager & Sr Director of Corporate SalesLondon, England, United Kingdom 2 months agoLondon, England, United Kingdom 6 months agoAccount Director - Global Event/Experiential Agency - LondonLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 6 days agoLondon, England, United Kingdom 17 hours agoLondon, England, United Kingdom 4 days agoLondon, England, United Kingdom 2 days agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 month agoLondon, England, United Kingdom 9 months agoSales & Operations Director – Beauty & Cosmetic Retail / FranchiseLondon Area, United Kingdom £90,000.00-£100,000.00 13 hours agoLondon, England, United Kingdom 2 weeks agoGreater London, England, United Kingdom 5 days agoLondon, England, United Kingdom 1 week agoGreater London, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 4 months agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 1 month agoWe're unlocking community knowledge in a new way. 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Event Management - Account Director employer: brandformula
At brandformula, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As an Account Director in our Experiential team, you will enjoy the flexibility of a hybrid working model while collaborating with a talented group of professionals dedicated to delivering innovative marketing solutions across the UK and Europe. With ample opportunities for personal and professional growth, along with a commitment to mentorship and team development, brandformula is an exceptional employer for those looking to make a meaningful impact in the experiential marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Event Management - Account Director
✨Tip Number 1
Network with professionals in the experiential marketing and events industry. Attend relevant events, webinars, or workshops to connect with potential colleagues and clients. Building relationships can lead to valuable insights and opportunities.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed teams and projects in the past. Be prepared to discuss specific instances where you drove growth or improved processes during interviews.
✨Tip Number 3
Stay updated on the latest trends in experiential marketing and event management. Familiarise yourself with innovative technologies and formats that are shaping the industry, as this knowledge will help you stand out as a candidate.
✨Tip Number 4
Prepare to articulate your strategic thinking and creative direction during interviews. Practice presenting your ideas clearly and confidently, as strong communication skills are essential for this role.
We think you need these skills to ace Event Management - Account Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in experiential marketing, events, and exhibitions. Focus on your leadership roles, client relationship management, and any successful projects you've overseen.
Craft a Compelling Cover Letter:In your cover letter, express your passion for experiential marketing and detail how your strategic mindset and decision-making skills align with the role. Mention specific examples of how you've driven growth and innovation in previous positions.
Showcase Your Achievements:Quantify your achievements where possible. For instance, mention any sales growth percentages, successful project completions, or awards received. This will demonstrate your impact in previous roles.
Prepare for Interviews:If selected for an interview, be ready to discuss your approach to team management, client engagement, and project delivery. Prepare examples that showcase your ability to lead and innovate within the experiential space.
How to prepare for a job interview at brandformula
✨Showcase Your Leadership Skills
As an Account Director, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any mentoring experiences and how you foster team development.
✨Demonstrate Strategic Thinking
This role requires a confident, strategic mindset. Prepare to articulate your approach to strategic planning and decision-making. Share specific instances where your strategic thinking led to successful outcomes in previous roles.
✨Know Your Financials
Financial oversight is crucial for this position. Brush up on your budget management skills and be ready to discuss how you've handled budgets in the past. Be prepared to explain your approach to cost management and financial reporting.
✨Prepare for Client Engagement Scenarios
You'll be the key client contact, so practice how you would pitch ideas and present to senior stakeholders. Think of examples where you've successfully engaged clients and how you navigated challenging conversations or negotiations.
