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- Tasks: Lead a dynamic team to create unforgettable experiential events across the UK and Europe.
- Company: Join brandformula, a strategic marketing agency known for impactful brand experiences.
- Benefits: Enjoy hybrid work, travel opportunities, and a supportive team culture.
- Why this job: Shape innovative projects while mentoring others in a collaborative environment.
- Qualifications: 8+ years in experiential marketing with strong leadership and client management skills.
- Other info: Travel required for live events; occasional weekend work during peak periods.
The predicted salary is between 43200 - 72000 £ per year.
Job Title: Experiential – Account Director
Location: Hybrid (UK-based with travel across UK & Europe)
Reporting To: Head of Client Services and the Chief Experiential Officer
Contract Type: 13 month FTC – Mat Leave Cover
About brandformula
brandformula is a strategic marketing agency that brings brands to life through impactful, insight-led experiences across events, exhibitions, and activations. We work with ambitious brands in the financial services sector, delivering bold creative thinking and flawless execution.
We are now looking for a confident, commercially driven Account Director – Experiential to lead our growing team, shape strategic direction, and deliver standout experiences across the UK and Europe.
The Role
As the Experiential – Account Director, you’ll oversee the day-to-day management of the Experiential team while driving growth, ensuring operational excellence, and acting as a senior client lead. Reporting into the Head of Client Services and the Chief Experiential Officer, you will work strategically across the agency, helping to integrate experiential thinking into broader client solutions and collaborating with other departments on upsell and cross-sell opportunities.
This is a role for a strong leader who is not only strategically minded but also comfortable making confident decisions, leading from the front, and mentoring others.
Key Responsibilities
- Lead and manage the Experiential team (3 direct reports), providing daily support, development, and performance oversight
- Be the key client contact for dedicated accounts, while supporting wider relationship management across all experiential projects
- Drive sales and growth within the Experiential function, identifying new opportunities and leading cross-agency upsell initiatives
- Oversee and manage end-to-end project delivery, from client brief through to final execution
- Confidently pitch and present to senior stakeholders, articulating strategic thinking and creative direction
- Maintain regular reporting and performance metrics, providing insight to the Executive Director and wider leadership team
- Work closely with suppliers, ensuring timely delivery, cost management, and creative integrity
- Collaborate with exhibition designers and builders, demonstrating a solid understanding of materials, build methods, finishes, costs, and technical language
- Ensure full financial oversight of the team’s work, including budget creation, estimate development, invoicing and reconciliation
- Champion innovation within the team – identifying fresh formats, technologies, and experiential trends
- Support team development – act as a mentor, provide training and advice, and create an environment for growth and learning
- Travel as required across the UK and Europe to oversee live event delivery (including occasional weekend travel during peak periods)
What You’ll Bring
- A minimum of 8 years’ experience in experiential marketing, events, or exhibitions
- Strong background in managing both client relationships and internal teams
- Proven experience in cross-functional collaboration and growing business through upselling
- A confident, strategic mindset – not afraid to make big decisions or challenge the status quo
- Deep understanding of exhibition build processes, with fluency in materials, finishes, and build costs
- Skilled in supplier and budget management, with strong commercial acumen
- Proficient in Microsoft 365, particularly Excel and Canva
- Excellent presentation, communication, and stakeholder engagement skills
- Ability to work at pace, meet tight deadlines, and manage multiple workstreams effectively
- Passionate about delivering industry-leading experiences and supporting team development
Why Join brandformula?
- At brandformula, you’ll be part of a collaborative, ambitious, and supportive team that’s passionate about creating exceptional work. You’ll have the autonomy to shape ideas, drive growth, and lead exciting projects across Europe and beyond.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales and Business Development
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Industries
Marketing Services
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Event Management - Account Director employer: brandformula
Contact Detail:
brandformula Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Management - Account Director
✨Tip Number 1
Network within the events and experiential marketing industry. Attend relevant conferences, workshops, and networking events to meet potential colleagues and clients. Building relationships can often lead to job opportunities that aren't advertised.
✨Tip Number 2
Showcase your leadership skills by volunteering for projects or initiatives in your current role that require team management. Highlighting your ability to lead and mentor others will make you a more attractive candidate for the Account Director position.
✨Tip Number 3
Familiarise yourself with the latest trends in experiential marketing and event management. Being able to discuss innovative ideas and technologies during interviews will demonstrate your passion and strategic mindset, which are key for this role.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven growth and managed client relationships in past roles. Having concrete success stories ready will help you articulate your experience effectively during interviews.
We think you need these skills to ace Event Management - Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in experiential marketing, events, and exhibitions. Focus on your leadership roles and any specific achievements that demonstrate your ability to manage teams and client relationships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for experiential marketing and detail how your strategic mindset aligns with the role. Mention specific examples of past successes in driving growth and managing projects to showcase your suitability.
Showcase Your Skills: Highlight your proficiency in Microsoft 365, particularly Excel and Canva, as well as your understanding of exhibition build processes. Use bullet points to make these skills stand out clearly in your application.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to leading teams and managing client relationships. Prepare examples of how you've successfully driven sales and innovation in previous roles to demonstrate your fit for the position.
How to prepare for a job interview at brandformula
✨Showcase Your Leadership Skills
As an Account Director, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any mentoring experiences and how you foster team development.
✨Demonstrate Strategic Thinking
This role requires a confident, strategic mindset. Prepare to articulate your approach to strategic planning and decision-making. Think of specific instances where your strategic thinking led to successful outcomes in previous roles.
✨Know Your Numbers
Financial oversight is crucial for this position. Brush up on your budget management skills and be ready to discuss how you've handled budgets in the past. Be prepared to talk about cost management and how you've ensured financial integrity in projects.
✨Prepare for Client Engagement Scenarios
You'll be the key client contact, so practice how you would pitch ideas and present to senior stakeholders. Think of potential questions they might ask and prepare thoughtful responses that demonstrate your understanding of their needs and how you can meet them.