Product Owner – Marketing Optimization

Location

London / Hybrid (with weekly face‑to‑face team meetings)

Company Description

BrandDelta empowers companies around the world to transform the way their brands can learn and win. Our Brand Intelligence platform is built to enable our clients to understand how consumers perceive their brands faster, deeper and in a more actionable manner with measurable links.

We also help organisations transform how marketing decisions are made. Our platform brings together marketing effectiveness measurement, optimisation, and brand intelligence to support faster, more confident planning across markets, channels and time horizons.

We work closely with global marketing, activation and commercial teams to embed advanced analytics and decision‑making tools into everyday workflows – moving beyond static reporting toward continuous planning and scenario‑based decision‑making.

Role Description

We are seeking a Product / Business Owner to help shape, deploy and scale Brand Delta’s suite of marketing effectiveness and decision‑making tools.

This role sits at the intersection of analytics, product and client delivery. You will develop a strong understanding of how our modelling and optimisation‑led tools work, and take responsibility for ensuring they are clear, trusted and actionable for client teams.

Key Responsibilities

• Product Ownership & Capability Understanding
  • Develop a deep working understanding of Brand Delta’s marketing effectiveness and decisioning platforms, including:
  • Econometric and response modelling concepts
  • Optimisation and scenario simulation logic
  • Planning constraints, assumptions and outputs
  • Act as a key bridge between data science, engineering and commercial teams.
  • Help translate advanced analytical outputs into clear product experiences and decision frameworks.
• Client Deployment & Adoption
  • Lead or support the rollout of Brand Delta’s tools with client teams.
  • Run platform walkthroughs, planning sessions and scenario discussions with:
  • Marketing and activation teams
  • Commercial finance / RGM stakeholders
  • Ensure users understand how to interpret outputs, apply recommendations and integrate tools into planning cycles.
  • Act as a trusted point of contact for product‑related client feedback.
• Product Development & Roadmap Input
  • Contribute to product roadmaps across multiple tools and capabilities.
  • Translate client needs into structured product requirements (features, enhancements, workflows).
  • Work closely with product, engineering and data teams to:
  • Improve usability and clarity
  • Enhance scalability across markets and categories
  • Maintain consistency across platforms
• Commercial & Strategic Enablement
  • Support internal teams in positioning Brand Delta’s platforms client discussions.
  • Help articulate how different tools and capabilities fit together within a broader decisioning ecosystem.
  • Contribute to best‑practice guidance for planning, re‑forecasting and scenario analysis.

Requirements

• 5–10+ years’ experience in marketing effectiveness, analytics, econometrics, optimisation or consulting.
• Strong conceptual understanding of:

• Budget allocation and optimisation principles
• Planning and performance measurement frameworks

What we offer

• Career Acceleration – Fast growth with many opportunities both in the AI‑led software and business domains, with board‑level clients.
• Benefits Policy
• Flexible Work Hours – Adjust your schedule to your needs.
• Hardware and software for remote setup.
• Weekly & Monthly All‑Hands.
• Autonomy and Ownership Culture.
• Continuous feedback culture.
• Competitive salary commensurate with what you’re worth, as a high performer.
• We are fully committed to closing the gender pay gap, promoting diversity and inclusivity, and paying people what they deserve.
• Enjoy the benefits of a flexible work schedule as part of a global team.
• Ongoing training and growth opportunities, with internal progression and the best opportunities for growth.