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- Tasks: Shape and scale marketing effectiveness tools while collaborating with diverse teams.
- Company: Join BrandDelta, a leader in brand intelligence and marketing optimisation.
- Benefits: Enjoy flexible hours, competitive salary, and continuous growth opportunities.
- Why this job: Make a real impact in marketing decisions with cutting-edge analytics and tools.
- Qualifications: 5-10 years in marketing effectiveness or analytics; strong problem-solving skills.
- Other info: Dynamic environment with a focus on innovation and career acceleration.
The predicted salary is between 36000 - 60000 £ per year.
Location: London / Hybrid (with weekly face-to-face team meetings)
Company Description: BrandDelta empowers companies around the world to transform the way their brands can learn and win. Our Brand Intelligence platform is built to enable our clients to understand how consumers perceive their brands faster, deeper and in a more actionable manner with measurable links. We also help organisations transform how marketing decisions are made. Our platform brings together marketing effectiveness measurement, optimisation, and brand intelligence to support faster, more confident planning across markets, channels and time horizons. We work closely with global marketing, activation and commercial teams to embed advanced analytics and decisioning tools into everyday workflows - moving beyond static reporting toward continuous planning and scenario-based decision-making.
Role Description: We are seeking a Product / Business Owner to help shape, deploy and scale Brand Delta’s suite of marketing effectiveness and decisioning tools. This role sits at the intersection of analytics, product, and client delivery. You will develop a strong understanding of how our modelling- and optimisation-led tools work, and take responsibility for ensuring they are clear, trusted, and actionable for client teams.
Key Responsibilities:
- Product Ownership & Capability Understanding
- Develop a deep working understanding of Brand Delta’s marketing effectiveness and decisioning platforms, including:
- Econometric and response modelling concepts
- Optimisation and scenario simulation logic
- Planning constraints, assumptions, and outputs
- Act as a key bridge between data science, engineering, and commercial teams.
- Help translate advanced analytical outputs into clear product experiences and decision frameworks.
- Client Deployment & Adoption
- Lead or support the rollout of Brand Delta’s tools with client teams.
- Run platform walkthroughs, planning sessions, and scenario discussions with:
- Marketing and activation teams
- Commercial finance / RGM stakeholders
- Ensure users understand how to interpret outputs, apply recommendations, and integrate tools into planning cycles.
- Act as a trusted point of contact for product-related client feedback.
- Product Development & Roadmap Input
- Contribute to product roadmaps across multiple tools and capabilities.
- Translate client needs into structured product requirements (features, enhancements, workflows).
- Work closely with product, engineering and data teams to:
- Improve usability and clarity
- Enhance scalability across markets and categories
- Maintain consistency across platforms
- Commercial & Strategic Enablement
- Support internal teams in positioning Brand Delta’s platforms during client discussions.
- Help articulate how different tools and capabilities fit together within a broader decisioning ecosystem.
- Contribute to best-practice guidance for planning, re-forecasting and scenario analysis.
Requirements
Essential Experience
- 5–10+ years’ experience in marketing effectiveness, analytics, econometrics, optimisation, or consulting.
- Strong conceptual understanding of:
- Marketing response modelling
- Budget allocation and optimisation principles
- Planning and performance measurement frameworks
- Experience working directly with client marketing or commercial teams.
- Ability to explain complex analytical concepts in clear, business-friendly language.
- Structured thinker with a strong product and problem-solving mindset.
Nice to Have
- Experience working with analytics or decisioning platforms.
- Exposure to multi-market or multi-category marketing environments.
- Background in consulting, analytics platforms, or in-house marketing science teams.
- Experience influencing product direction without formal line management.
What we offer:
- Career Acceleration - Fast growth with many opportunities both in the AI-led software and business domains, with board-level clients.
- Benefits Policy
- Flexible Work Hours - Adjust your schedule to your needs
- Hardware and software for remote setup
- Weekly & Monthly All-Hands
- Autonomy and Ownership Culture
- Continuous feedback culture
- Innovation Mindset
Benefits:
We will pay you competitive salary commensurate with what you're worth, as a high performer. We are fully committed to closing the gender pay gap, promoting diversity and inclusivity, and paying people what they deserve to be paid. Enjoy the benefits of a flexible work schedule as part of a global team. Experience ongoing training and growth opportunities. We will support you with your career endeavours. We are committed to internal progression and offering our team members the best opportunities for growth. We want to invest in you the same way you are going to invest in us!
Product Owner - Marketing Optimization in London employer: BrandDelta
Contact Detail:
BrandDelta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Owner - Marketing Optimization in London
✨Tip Number 1
Get to know the company inside out! Research BrandDelta's products and their impact on marketing effectiveness. This will help you speak their language during interviews and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for scenario-based questions. Since the role involves decision-making and planning, think of examples from your past where you've used analytics to drive marketing decisions. Be ready to share how you tackled challenges!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at BrandDelta.
We think you need these skills to ace Product Owner - Marketing Optimization in London
Some tips for your application 🫡
Know the Role: Before you start writing, make sure you really understand what the Product Owner role entails. Dive into the job description and highlight key responsibilities and skills. This will help you tailor your application to show how you fit the bill.
Show Your Experience: When detailing your experience, focus on relevant projects or roles that showcase your marketing effectiveness and analytics skills. Use specific examples to demonstrate how you've successfully tackled similar challenges in the past.
Be Clear and Concise: We love a good story, but keep it relevant! Make sure your application is clear and to the point. Avoid jargon unless it's necessary, and ensure your language is business-friendly, just like the job description suggests.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BrandDelta
✨Know Your Product Inside Out
Before the interview, dive deep into BrandDelta’s marketing effectiveness and decisioning tools. Understand the econometric and response modelling concepts, as well as the optimisation logic. This knowledge will help you articulate how you can bridge the gap between data science, engineering, and commercial teams.
✨Prepare for Client Scenarios
Think about how you would lead platform walkthroughs or planning sessions with client teams. Be ready to discuss how you would ensure users understand the outputs and apply recommendations. Practising these scenarios will show your potential employer that you can effectively communicate complex concepts in a business-friendly manner.
✨Showcase Your Problem-Solving Skills
Be prepared to discuss specific examples from your past experience where you’ve tackled challenges related to marketing effectiveness or analytics. Highlight your structured thinking and how you’ve contributed to product development or roadmap input in previous roles.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with marketing, finance, or engineering teams in the past. Emphasise your ability to translate client needs into actionable product requirements, showcasing your teamwork and communication skills.
