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For Companies At a Glance
- Tasks: Lead sales and expansion efforts to drive revenue growth in a fast-paced SaaS environment.
- Company: Join BrandBastion, a rapidly growing social media management company partnered with iconic brands.
- Benefits: Enjoy competitive salary, equity options, remote work, flexible hours, and annual team retreats.
- Why this job: Be part of a transformative team shaping the future of social media engagement with cutting-edge AI technology.
- Qualifications: 7+ years in B2B SaaS sales, experience managing teams, and strong strategic thinking skills required.
- Other info: Work directly with the CEO and collaborate across departments for impactful growth.
The predicted salary is between 43200 - 72000 £ per year.
Help Scale the Future of Social Media Management
Are you a Sales leader who understands SaaS and social media and is passionate about transforming how companies engage on social media? This is your chance to join one of the fastest-growing social media SaaS companies.
The Sales & Expansion Director will report to our CEO & Founder Jenny Wolfram and will play a pivotal role in driving revenue growth by leading our sales team and expansion efforts.
About BrandBastion
The vision for BrandBastion was born from seeing how major brands struggled to manage their social media presence at scale while maintaining authenticity. Since founding BrandBastion, we’ve grown explosively:
- Partnered with iconic brands like Netflix, Uber, Sephora, GrubHub, The North Face, Red Bull and NARS
- Integrated with Facebook, Instagram, TikTok, LinkedIn, Youtube, Trustpilot etc
- Maintained a 98%+ client retention rate
- Built a global team across 16 nationalities, with legendary team retreats that bring our remote-first culture to life
- Processed over 1 billion social media interactions for our clients
What You’ll Do As a Sales & Expansion Director
Forecasting & Revenue Growth
- Own the overall revenue forecast, spanning both new sales and upsells
- Analyze pipeline trends and identify opportunities to improve conversion rates
- Work cross-functionally with Marketing, Customer Success and Product to align on messaging and expansion strategies
Sales Process & Execution
- Oversee and optimize the sales process and deal stages, ensuring deals are accurately logged and forecasting is precise
- Own the proposal decks and sales materials, making sure they are polished and aligned with our messaging and frequently updated
- Oversee all the tools, systems and processes used by sales team
- Work with the leadership team on pricing strategies, custom deals, and contract structures
Managing & Mentoring the Sales Team
- Directly manage 3-4 Account Executives and 1-2 Senior BDRs, helping them navigate challenges and close more deals
- Provide deal coaching, objection handling, and sales training to improve win rates
- Set and track team-wide new business revenue goals, ensuring accountability and performance
- Hire new team members, providing onboarding and training
Overseeing Upsell Expansion (CSMs)
- Lead upsell strategy for existing customers, managing a team of 8 Customer Success Managers from a revenue growth perspective
- Set upsell and expansion targets, ensuring CSMs actively uncover and close opportunities
- Step in to assist with high-value renewal negotiations and expansions
Expand through Partnerships
- Oversee BrandBastion’s strategic partnerships and set up new partnerships with marketing agencies and tech platforms
- Build channel sales strategies with partners
Why BrandBastion is Positioned for Massive Growth
- We’re at an incredible inflection point: Social media has become the primary channel for brand-customer interaction and AI is transforming how brands can engage at scale. Companies are desperate for solutions that combine automation with human touch
- Unlike legacy players like Sprout Social and Sprinklr, we’ve built our platform from the ground up for the AI era and with engagement at the heart of it. Our technology doesn’t just manage engagement – it helps create brand loyalty and measurably improves ROAS for our clients
Requirements
Who You Are
- Sales & Revenue Leader: You’ve scaled and optimized a revenue function across both new business and upsells
- Player-Coach Mentality: You love mentoring but can still step in to help close deals when needed
- Process-Driven: You ensure CRM hygiene, accurate forecasting, and a scalable sales playbook
- Experienced in SaaS & Enterprise Sales: You’ve sold to large brands with multi-stakeholder deals
- Strategic & Data-Oriented: You think big-picture and back your decisions with data
Minimum Requirements
- 7+ years in B2B SaaS sales or account management, ideally in social media, martech, or ad tech
- Experience managing both Account Executives and Customer Success Managers in a sales-driven environment
- Strong background in sales forecasting, deal strategy, and pricing negotiation
- Experience with HubSpot CRM and pipeline management
- Ability to coach teams on enterprise sales, negotiation, and upsell strategies
Benefits
- Compensation: Competitive salary package with team based bonus plan (details shared during interview process)
- Equity: Significant stock options in a rapidly growing company
- Impact: Shape the future of social media management alongside industry veterans
- Freedom: Remote-first culture with flexible work hours
- Travel: Annual team retreats in amazing locations
- Learning: Personal development and mentorship opportunities
Seniority level: Director
Employment type: Full-time
Job function: Advertising Services
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Sales & Expansion Director employer: BrandBastion
Contact Detail:
BrandBastion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Expansion Director
✨Tip Number 1
Familiarize yourself with the latest trends in social media management and SaaS solutions. Understanding how AI is transforming these fields will help you speak confidently about BrandBastion's vision and your role in it.
✨Tip Number 2
Network with professionals in the SaaS and social media industries. Attend relevant webinars or conferences to connect with potential colleagues and gain insights that can set you apart during the interview process.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that led to revenue growth. Be ready to share data-driven results that demonstrate your ability to optimize sales processes and mentor teams effectively.
✨Tip Number 4
Research BrandBastion's current partnerships and client success stories. Being knowledgeable about their existing relationships and how you can contribute to expanding them will show your commitment and strategic thinking.
We think you need these skills to ace Sales & Expansion Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B SaaS sales and account management. Emphasize your achievements in revenue growth, team management, and strategic partnerships to align with the role's requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your background makes you a perfect fit for BrandBastion. Mention specific experiences that demonstrate your ability to lead sales teams and drive revenue growth.
Showcase Data-Driven Achievements: Include quantifiable results in your application, such as percentage increases in sales or successful upsell strategies you've implemented. This will showcase your strategic and data-oriented mindset.
Research BrandBastion: Familiarize yourself with BrandBastion's mission, values, and recent developments. Mentioning this knowledge in your application can demonstrate your genuine interest in the company and its vision for the future of social media management.
How to prepare for a job interview at BrandBastion
✨Showcase Your Sales Leadership Experience
Be prepared to discuss your previous roles in sales leadership, particularly in SaaS and social media. Highlight specific examples where you successfully scaled revenue and mentored team members.
✨Demonstrate Your Data-Driven Approach
Since the role requires a strategic and data-oriented mindset, come equipped with examples of how you've used data to inform your sales strategies and improve conversion rates.
✨Understand BrandBastion's Unique Position
Research BrandBastion's growth trajectory and its competitive edge in the market. Be ready to discuss how you can contribute to their mission of transforming social media engagement.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in sales processes and how you overcame them, especially in upselling and managing client relationships.
