Paid Media Specialist in Manchester

We’re looking for an experienced Paid Media Specialist to join our growing team at Brand12.

This is a hands‑on role for someone who genuinely understands paid media and cares about what happens beyond clicks, impressions and platform metrics. We want someone who enjoys getting into the data, finding opportunities and turning advertising budgets into measurable results.

You’ll take ownership of paid media performance across a varied portfolio of clients, planning, building and optimising campaigns across Google Ads and Paid Social.

Our Client Success team manages the day‑to‑day client relationship, giving you more time to focus on strategy, performance, and improving campaigns.

What You’ll Be Doing

You’ll be responsible for the day‑to‑day performance of paid media campaigns across multiple client accounts.

Your Responsibilities Will Include

• Planning, building and managing Google Ads campaigns across Search, Performance Max, Display, Demand Gen and YouTube
• Planning, building and optimising Paid Social campaigns, primarily across Meta
• Managing campaign budgets and ensuring spend is being used effectively
• Carrying out keyword research, audience research and competitor analysis
• Continually analysing performance and identifying opportunities for improvement
• Developing testing strategies across audiences, creative, messaging, bidding and campaign structure
• Working with our creative team to develop stronger advertising creative
• Reviewing landing pages and recommending improvements that could increase conversion rates
• Setting up, testing and maintaining conversion tracking
• Working confidently with Google Analytics 4 and Google Tag Manager
• Producing clear performance insights and recommendations for our Client Success team
• Contributing to campaign strategies, forecasts and client reviews
• Keeping up to date with changes across advertising platforms, automation, AI and measurement
• Managing multiple client accounts, budgets and priorities at the same time

You’ll thrive in this role if…

You’re naturally curious about why campaigns perform the way they do.

You don’t simply accept the recommendations an advertising platform gives you. You look at the data, understand the client’s objectives and make informed decisions about what should happen next.

You’ll Need

• A minimum of two years’ commercial paid media experience
• Strong hands‑on experience managing Google Ads campaigns
• Strong experience managing Meta advertising campaigns
• Experience managing multiple campaigns and advertising budgets simultaneously
• A solid understanding of GA4
• Experience using Google Tag Manager
• A good understanding of conversion tracking, attribution and measurement
• Strong analytical and problem‑solving skills
• An understanding of landing pages, conversion journeys and CRO principles
• Excellent attention to detail
• Strong organisation and the ability to manage multiple client accounts
• The confidence to explain performance, opportunities and recommendations clearly
• A genuine interest in paid media, digital marketing and the technology changing our industry

Agency experience is strongly preferred. We’ll also consider exceptional candidates with substantial in‑house paid media experience and the ability to work across multiple brands and priorities.

It would be great if you also have…

Experience with any of the following would be an advantage, but isn’t essential:

• LinkedIn Ads
• TikTok Ads
• Microsoft Advertising
• YouTube advertising
• Looker Studio
• Merchant Centre and Shopping campaigns
• Feed management
• Enhanced Conversions and Consent Mode
• CRM and offline conversion tracking

We’re much more interested in finding someone exceptional at the fundamentals than someone who can simply list every advertising platform on their CV.

Own the performance

This isn’t an account management position.

Our Client Success team handles day‑to‑day client communication and project management. Your job is to become the paid media expert behind the account.

You’ll still contribute to strategy, provide insights for client meetings and occasionally join conversations where your expertise adds value, but your primary focus will always be campaign performance.

We want you to challenge what’s already being done, test new approaches and tell us when you think there’s a better way.

Why join Brand12?

We’re an independent digital marketing agency with an ambitious team and a growing client portfolio.

You’ll Receive

• Competitive salary dependent on experience
• Annual performance bonus
• Hybrid working from our Manchester office
• Ongoing training, certifications and professional development
• Opportunities to attend industry conferences and exhibitions
• Regular company events
• Apple hardware and the tools you need to do your best work
• The opportunity to work across different sectors, objectives and advertising budgets
• The freedom to influence how we approach paid media as the agency continues to grow

About Brand12

We’re a digital marketing agency helping ambitious businesses grow through strategy, branding, websites, paid media, SEO, social media and content.

We bring creative, marketing, data and technology together rather than treating paid media as an isolated channel. You’ll work alongside our Client Success, creative, development, social and wider marketing teams to deliver campaigns that contribute to genuine business growth.

Ready to join us?