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- Tasks: Lead marketing strategies and campaigns to elevate our brand and drive growth.
- Company: Dynamic online retailer with ambitious expansion plans and a values-driven approach.
- Benefits: Opportunity to shape the future of a brand and influence retail marketing.
- Why this job: Join a fast-paced environment and make a real impact on brand visibility and customer engagement.
- Qualifications: Experience in acquisition marketing, strong understanding of digital platforms, and creative collaboration skills.
- Other info: Exciting long-term opportunities for career growth in a founder-led company.
The predicted salary is between 36000 - 60000 £ per year.
Reporting directly to the Founder and working closely with the Retention Manager, you will take ownership of our top-of-funnel and brand-building marketing strategy. While digital performance remains a key focus, this role is now more strategic—shaping campaigns, guiding creative direction, and managing external agencies to deliver best-in-class execution across paid, PR, and brand activity. You will play an integral role in advancing our growth as an online retailer, with long-term opportunities to influence retail marketing as the business expands into new sales channels. This is an exciting opportunity to help shape the future of a values-driven brand with a loyal customer base and ambitious plans for expansion.
What You’ll Be Responsible For
- Marketing Strategy & Campaign Planning
- Develop and implement multi-channel marketing strategies across paid media, PR, content, and brand partnerships.
- Lead on campaign planning, defining objectives, target audiences, messaging, and creative direction.
- Collaborate with internal stakeholders to ensure alignment between brand, acquisition, and retention activity.
- Paid Media Management (Strategic Oversight)
- Own the paid media strategy across Meta, Google, and emerging channels.
- Manage and brief external agencies to deliver PPC and paid social campaigns that meet CAC and ROAS targets.
- Use customer insights and first-party data to inform targeting, creative messaging, and testing roadmaps.
- Review and report on performance regularly, identifying opportunities for optimisation and growth.
- Brand, Content & Creative Direction
- Shape the brand's storytelling across all top-of-funnel touchpoints.
- Create and commission content as needed (video, UGC, product storytelling), while directing external creators, photographers, and influencers.
- Build relationships with influencers, ambassadors, and communities that align with the brand's values.
- PR & Brand Awareness
- Develop and manage PR strategies to grow brand visibility beyond paid media.
- Coordinate with PR partners, journalists, and creators to secure coverage and brand-building opportunities.
- Contribute to thought-leadership, product launch storytelling and wider brand narrative.
- Website & Customer Journey
- Oversee front-end website content and optimisation (Shopify), ensuring strong product storytelling and conversion-friendly landing experiences.
- Work closely with the Retention Manager to enhance the customer journey and ensure consistency from ad to landing page to onsite experience.
- Market Expansion & Future Retail Marketing
- Research and test opportunities to reach new audiences and market sectors.
- Support early-stage planning for potential future retail expansion, including retail-focused campaigns, in-store brand activation, and POS development (long term).
- Contribute insights to new product development and go-to-market planning.
We’re Looking for Someone Who:
- Is experienced in acquisition or full-funnel marketing, ideally within a fast-growing D2C or ecommerce brand.
- Has strong understanding of Meta and Google Ads as an integral part of strategy, and is confident working with agencies to deliver performance.
- Is familiar with Shopify or similar ecommerce platforms and comfortable overseeing website changes to support campaigns.
- Enjoys shaping creative concepts and collaborating with photographers, creators, and influencers.
- Has an interest in PR and growing brand awareness beyond paid advertising.
- Is strategic, proactive and excited by working in a fast-moving, founder-led environment.
- Is passionate about building and scaling a brand with meaningful values.
Marketing Manager - Bedfordshire employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Bedfordshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, creative projects, and any successful strategies you've implemented. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their goals, especially in areas like brand-building and digital performance. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team and contributing to our exciting growth journey.
We think you need these skills to ace Marketing Manager - Bedfordshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Manager role. Highlight your experience in acquisition marketing, campaign planning, and working with agencies to show us you’re the right fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about our brand and how your strategic mindset can help shape our marketing efforts. Be genuine and let your personality come through!
Showcase Your Creative Side: Since this role involves shaping creative direction, don’t hesitate to share examples of past campaigns or projects you've worked on. Whether it's content creation or influencer collaborations, we want to see your flair for creativity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Brand Recruitment
✨Know Your Marketing Strategy
Before the interview, dive deep into the company's current marketing strategies. Familiarise yourself with their campaigns, especially in paid media and PR. Be ready to discuss how you can enhance their top-of-funnel efforts and align with their brand values.
✨Showcase Your Creative Direction Skills
Prepare examples of past campaigns where you shaped creative direction. Highlight your experience working with external agencies and influencers. This will demonstrate your ability to lead and collaborate effectively, which is crucial for this role.
✨Understand the Customer Journey
Brush up on customer journey optimisation, especially in e-commerce settings like Shopify. Be prepared to discuss how you would enhance the user experience from ad click to purchase, ensuring a seamless transition that boosts conversion rates.
✨Be Ready for Strategic Discussions
Expect questions about market expansion and future retail marketing. Think about innovative ideas for reaching new audiences and how you can contribute to the brand's growth. Show your enthusiasm for shaping the future of the brand and its values-driven approach.
