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- Tasks: Lead innovative offline marketing campaigns targeting senior audiences and optimise performance.
- Company: Established UK consumer services organisation with a strong focus on trust and quality.
- Benefits: Flexible remote work, competitive salary, bonus, and enhanced leave.
- Why this job: Join a growing team and make a real impact in a newly created role.
- Qualifications: Experience in insert marketing and direct response campaigns, especially for senior audiences.
- Other info: Collaborative culture with opportunities for nomad working and career growth.
The predicted salary is between 36000 - 60000 £ per year.
We are working with a well established UK based consumer services organisation operating within a regulated environment. The business supports a loyal customer base and continues to grow through a strong focus on trust, service quality and response led marketing. They are now looking to appoint a Marketing Manager to take ownership of key offline and direct response channels. This is a newly created role in an expanding marketing team and offers the opportunity to lead insert and direct marketing activity focused on a senior customer audience, with clear accountability for performance and return on investment. The company's culture is superb and the benefits are absolutely amazing!
Key Responsibilities - Marketing Manager
- Take full ownership of insert marketing activity across publications, parcels, catalogues and product despatch.
- Plan, deliver and optimise insert campaigns with a strong focus on relevance, response rates and efficiency within a senior audience.
- Lead direct marketing activity including direct mail and response led campaigns, with clear performance measurement.
- Manage media and creative agencies from briefing and budgeting through to delivery, reporting and optimisation.
- Work closely with internal teams and creative partners to develop compliant, on brand advertising, including copy input where required.
- Monitor campaign performance and use insight and data to inform future planning and optimisation.
- Manage campaign budgets, forecasts and approvals accurately and proactively.
- Support wider brand and response activity across channels including TV, radio and PR.
- Ensure all activity aligns with brand guidelines and regulatory requirements.
- Stay close to market and competitor activity, particularly within the over 50 demographic.
Your Background - Marketing Manager
- Proven experience delivering insert marketing campaigns including publications and parcel inserts.
- Strong experience in direct marketing within a response driven B2C environment.
- Demonstrable experience marketing to senior or over 50 audiences, with an understanding of messaging, tone and channel effectiveness.
- Experience briefing and managing agencies across media planning, buying and creative delivery.
- Commercially minded and confident using data to assess performance and inform decisions.
- Strong communication and stakeholder management skills.
- Highly organised with strong attention to detail and a hands on approach.
Desirable Experience
- Experience working within a regulated industry such as insurance, financial services or utilities.
- Exposure to additional offline channels including TV, radio or PR.
- Experience working in response led or performance focused marketing environments.
What’s On Offer
- A newly created role with genuine ownership and influence.
- Flexible remote working (with regular London travel).
- Supportive, collaborative culture.
- Nomad working for 4 weeks a year available.
- Competitive benefits package including bonus and enhanced leave.
Marketing Manager - Print - London 1/2 days employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Print - London 1/2 days
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in insert and direct marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your best insert marketing campaigns and any successful direct response projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out directly to companies you admire. Express your interest in their marketing efforts and how you could contribute, especially in areas like targeting senior audiences.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people in our team.
We think you need these skills to ace Marketing Manager - Print - London 1/2 days
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience with insert marketing and direct response campaigns, especially if you've worked with senior audiences before. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background fits perfectly with our needs. Don’t forget to mention your understanding of the over 50 demographic and how you can bring value to our team.
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements and results. Use data to back up your claims, like improved response rates or successful campaign outcomes. We love numbers that tell a story about your impact!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at Brand Recruitment
✨Know Your Stuff
Before the interview, dive deep into the company’s values and recent marketing campaigns. Understand their focus on trust and service quality, especially in the context of the over 50 demographic. This will help you tailor your responses and show that you’re genuinely interested in their mission.
✨Showcase Your Experience
Be ready to discuss specific insert marketing campaigns you've managed. Highlight your experience with publications and parcel inserts, and how you measured their success. Use data to back up your achievements, as this role is all about performance and ROI.
✨Communicate Clearly
Strong communication skills are key for this position. Practice articulating your thoughts clearly and concisely. Be prepared to discuss how you’ve managed stakeholders and collaborated with creative agencies, as these experiences will be crucial in demonstrating your fit for the role.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their current marketing strategies, how they measure campaign success, or what challenges they face in reaching the senior audience. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
