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- Tasks: Create exciting local marketing campaigns and boost guest experiences across multiple leisure venues.
- Company: Join a growing brand known for memorable guest experiences and strong reputation.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in a dynamic role that combines creativity and commercial thinking.
- Qualifications: Experience in hospitality or retail, strong interpersonal skills, and data analysis abilities.
- Other info: Work from home, visit sites, and enjoy a variety of tasks in a vibrant environment.
The predicted salary is between 36000 - 60000 £ per year.
We are partnering with a group that operates a number of leisure venues across the UK. They are known for creating memorable guest experiences with each site’s individual character prominent whilst being underpinned by the brand’s strong reputation. With the estate growing and the business going from strength to strength, this is a really exciting time to join.
As Local Marketing Manager you will be the link between central brand strategy and on-the-ground activity. You will work closely with site managers and regional teams to ensure each location has the right marketing support to boost revenue, strengthen its reputation whilst delivering an exceptional guest experience. This role combines insight, creativity and commercial thinking, ideal for someone who thrives on variety and enjoys making a real impact at site level.
An average week will see you in the office on the outskirts of London one or two days a week, visiting sites once or twice and working from home for the remainder.
Key Responsibilities:- Build close relationships with the managers of individual sites to understand the nuances of the local market.
- Create site-specific campaigns and promotions that will resonate with local audiences, bolstering brand loyalty and acquiring new customers.
- Track and monitor response and success.
- Monitor competitor activity both locally and nationally.
- Ensure brand standards are maintained throughout the estate.
- Collaborate with other departments to ensure consistency and timely execution of plans.
- Experience working across multiple sites in hospitality, leisure, retail or travel.
- A good grasp of how localised campaigns and promotions influence behaviour and drive sales.
- Strong interpersonal skills with the confidence to influence and support colleagues at different levels across the business.
- Comfortable analysing performance data and using insight to guide decisions.
- Highly organised and adaptable with the ability to manage multiple projects simultaneously.
Please let us know where you are currently based or which locations you are considering as well as your required salary and notice period. Please upload a Microsoft Word version of your CV where possible as this will speed up our internal matching process. Any data we collect from you will be stored and processed in accordance with our Privacy Policy.
Job Information:- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Wellness and Fitness Services
Local Marketing Manager in London employer: Brand Recruitment
Contact Detail:
Brand Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, let your enthusiasm for the role shine through. Share your ideas on how you can enhance their marketing strategies and make a real impact at site level.
✨Tip Number 3
Be prepared for interviews! Research the company and its venues thoroughly. Think about how your experience aligns with their needs and come armed with examples of your past successes in local marketing. Confidence is key!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. By applying directly, you’ll speed up the process and ensure your application gets the attention it deserves. Let’s get you that Local Marketing Manager role!
We think you need these skills to ace Local Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Local Marketing Manager role. Highlight your experience in hospitality or leisure, and don’t forget to showcase any successful campaigns you've led!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention how your creativity and commercial thinking can boost local marketing efforts and enhance guest experiences.
Showcase Your Interpersonal Skills: Since this role involves building relationships with site managers, make sure to highlight your strong interpersonal skills. Share examples of how you've influenced colleagues or collaborated across teams in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Brand Recruitment
✨Know Your Local Market
Before the interview, do your homework on the local markets where the company operates. Understand the unique characteristics of each site and think about how you can tailor marketing strategies to resonate with those audiences. This will show your potential employer that you're proactive and ready to make an impact.
✨Showcase Your Creativity
Prepare examples of past campaigns you've created or contributed to, especially those that were site-specific. Be ready to discuss how your creative ideas boosted engagement or sales. This role thrives on creativity, so demonstrating your ability to think outside the box will set you apart.
✨Build Relationships
Emphasise your interpersonal skills during the interview. Share experiences where you've successfully collaborated with different teams or influenced colleagues. Highlighting your ability to build strong relationships will reassure them that you can effectively liaise with site managers and regional teams.
✨Data-Driven Decision Making
Be prepared to discuss how you've used data to inform your marketing decisions in the past. Bring examples of how you've tracked campaign performance and adjusted strategies based on insights. This will demonstrate your analytical skills and your understanding of how to drive results through informed decision-making.
